By Joe Mandese. In a major push to equate video ads in digital out-of-home venues with linear TV, OTT and streaming, the Out-of-Home Advertising Association of America (OAAA) today is releasing its first “Buyer’s Guide” devoted to video advertising. […]
The Out of Home Advertising Association of America (OAAA), today released its first “OAAA Digital Video Out of Home (VOOH) Buyers’ Guide” to help advertisers navigate the VOOH landscape and take advantage of the medium’s benefits. […]
Billboard Insider has confirmed with several sources that Kym Frank has resigned as Geopath President. Frank had been President of the out of home audience measurement organization since 2015. Frank was a forceful advocate for the power of out of home in her blog posts and twitter feed. […]
Anna Bager moderated a CEO panel at yesterday’s OAAA/Geopath conference. Some of the highlights. Lamar Advertising CEO Sean Reilly on the resilience of billboards. […]
Here are 7 takeaways from day one of the OAAA/Geopath 2021 conference. (1) The recovery is occurring faster than expected, says Sean Reilly, CEO, Lamar Advertising (2) “We learned how to sell other verticals,” Scott Wells, CEO, Clear Channel America on selling during covid. (3) “Covid brought new brands” to out of home media, Jeremy Male, CEO, OUTFRONT Media. […]
By Kenneth Hein. Eligibility of vaccines is having a profound effect on summer travel. In fact, 51% of US consumers claim they plan on traveling as much or more than before the lockdown, according to a study of 1,000 US consumers conducted by the Out of Home Advertising Association of America (OAAA) and The Harris Poll last month. […]
By Richard Rothfelder, Partner, Rothfelder Falick. The new attorneys fees discount program for IBO members seems to be working as Chris Cowlbeck and I hoped, as I’ve received several inquiries from IBO members across the country about a variety of billboard litigation and transaction issues. […]
During the pandemic, bus ridership fell by more than half across the country. But while all public transportation took a big hit last year, buses have been quicker to rebound. Nationwide, more people are riding buses than rail transportation, which wasn’t the case before the pandemic. […]
"'I Have a Dream" was, indeed, the most searched. This insight inspired a deeper search for other African Americans and African American-led movements that were the "most searched" in the United States. […]
By Andrew Blustein. Verizon Media is beefing up its digital out-of-home (DOOH) advertising offering just as vaccines become more widespread and the masses return to the street as parts of the country slowly reopen. […]
Clear Channel Europe (CCE) and Broadsign today announced an expanded partnership through which the full stack of Broadsign’s digital-out-of-home (DOOH) marketing technology solutions will be deployed across CCE’s DOOH network spanning Europe. […]
With all of the pandemic gyrations businesses need OOH now more than ever. Virtually every business is being stymied by the labor shortage. OOH can help in a way that no other medium can. […]
Intersection’s Chief Revenue Officer Michael Rosen talked with Billboard Insider about how transit advertising is recovering from covid. What do we know about transit ridership and how it is recovering from Covid-19? Cities are seeing a recovery at a rapid pace as weather turns warmer, vaccinations increase and new guidelines are implemented. […]
In a bold endorsement of Farm to Table, or in this case, “Farm to Traeger,” the billboard features a Traeger grill, and below the billboard is a miniature farm, complete with a chicken coop, barn, tractor, hay and soon-to-be Farm to Table ingredients for a delicious organic meal: a cow, pig, chickens and corn stalks. Now here’s where things get interesting. […]
Sony’s 4K HDR commercial displays are now touch-ready, via a technology collaboration that puts TSItouch‘s infrared (IR) multi-touch on the 55, 65 and 75-inch models of Sony’s BRAVIA – the BZ40H series of pro displays. […]
