Sony is the latest pro AV vendor to pull out of InfoComm, with the company releasing a statement this week saying it has withdrawn from all tradeshows in October 2021. That includes both InfoComm in Orlando and NAB Show in Las Vegas, with the company citing the ongoing COVID-19 crisis and the safety of their employees and partners. […]
Official Welcome to Resilient Out of Home industry Signifies Resiliency of NY and Progress to Safety NEW YORK, September 9, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today that New York City has proclaimed the week starting October 11 which features the DPAA Video Everywhere Summit on October 12 as New York Digital Signage Week. […]
Billboard Insider’s Take: Yet another signal that Lamar has put Covid in the rear view mirror. Lamar’s dividend is back to pre-Covid levels. The payout equates to a 3.5% yield on the company’s common stock price of $114.66. Here’s the dividend history of Lamar, Outfront and Clear Channel since December 2019. Clear Channel doesn’t pay dividends. Lamar and Outfront cut dividends during Covid. Lamar has resumed the dividend as the roadside billboard business has recovered. Billboard Insider expects OUTFRONT to do the same over the next year as the transit and urban billboard sectors recover. […]
The video from CBS Mornings is called Inside Look at the Magic behind Times Square’s Iconic Billboards. It aired on September 11, 2021. From the ten thousand foot perspective, this is great PR for for the OOH Industry! […]
by Nick Coston, OOH Media Buyer & Agent. ... So while business was booming and the jet-setting market ride life was exhilarating, my body was saying stop. […]
Vistar’s proprietary technology analyses consumer movement patterns over a period of time and then activates DOOH screens only when and where a brand’s target audience has the highest likelihood to be. Vistar’s patented technology is the only system to build segments for programmatic audience targeting accounting for both location AND time. […]
Super-super busy right now and I kinda mostly forgot to get a new podcast episode together for this shortened Labor Day week, but there ... […]
The Silicon Valley-area digital signage CMS startup Raydiant has announced a content partnership with another start-up called Barvanna, making streamed sports, entertainment, and trivia ... […]
Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, has been aggressively marketing its DOOH capabilities in in recent weeks via press releases and content marketing. Today it published a research that says one in twenty ad executives think OOH advertising spend will account for over 40%. […]
By David Kaplan. The overarching goal is simply to align around "opportunity to see" as the metric of choice for DOOH. Clear Channel Outdoor and Foursquare aim to provide brands with daily updated campaign performance metrics across both traditional printed as well as digital out-of-home (DOOH) displays, as the oldest mass ad format seeks to align with other media. […]
by Gino Sesto, Founder of DASH TWO, a Digital and Outdoor Advertising Agency based out of Culver City, CA. After a year-long decline, out of home advertising is back on the rise again. Cause for celebration? […]
by Samuel Halleran, an interdisciplinary artist and writer based in Melbourne. Researcher/ PhD Student at University of Melbourne. Soon after I arrived in New York City as an art student in the early oughts, my roommate, an occasional graffiti writer, asked if I wanted some “quick money work” on a “street team. […]
I think this has been quietly known for some time, but Sony has made it official that it is passing on putting up a ... […]
By Kevin Gephart. When you get the feared cancellation call, don’t overreact! Most OOH company’s contracts don’t allow for cancellation. […]
Chris Grosso, CEO of Intersection. With the impending changes for IDFAs and the prospect of a cookieless future, there will be some media platforms that can succeed in this new reality. Out of home is one of them. […]
