For the second quarter, the company reported sales was USD 11.44 million compared to USD 10.84 million a year ago. Revenue was USD 27.09 million compared to USD 24.22 million a year ago. Net loss was USD 2.24 million compared to net income of USD 1.54 million a year ago. […]
NEW YORK – August 14, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its Women’s Empowerment Webinar for September will feature DOOH and Tech leaders from Outfront, Lamar Advertising, and GroundTruth. […]
Our competition of Out Of Home campaigns returns. This year’s event takes place at The Carlu (444 Yonge St, #7, Toronto, ON, M5B2H4) on November 4th 2024, from 10:30AM to 5:00PM. Join us as we celebrate those who work behind the scenes to bring great campaigns to life. […]
But it doesn't say how big the actual lift was [Ed]. Across the board lift – Overall, we saw a massive lift in theater attendance from those exposed to ads vs. the control group. […]
Drew Thachuk, Head of Channel Partnerships, Broadsign. Using audience targeting/indexing, a major liquor brand, for instance, could execute an OOH campaign leading up to an anticipated sporting event across OOH screens located within a specific radius of bars that serve that brand. […]
Peyton Bigora, Staff Reporter. ShopRite is adding Grocery TV’s in-store retail media network to select store pharmacies, according to a Tuesday announcement. The partnership provides the pharmacy department and ShopRite’s brand partners with retailer messaging, health and wellness content and relevant brand advertising. […]
by Florian Rotberg. Less than a year ago, German EV-DooH provider Numbat secured 140 million euros in new capital during a financing round. Now, Numbat is taking refuge under the protective umbrella of insolvency proceedings. […]
Withe the Olympics now over I am guessing the PR reins have been loosened for some of the companies that provided solutions for venues, ... […]
There are many examples now of retailers using LED displays to effectively be the facades for their shops in malls and on high streets, ... […]
From a ProAV perspective, however, the highlight was the performance staged by theater director Thomas Jolly, who re-enacted the search for the Olympic rings with hundreds of dancers. The stage featured an abstract world map with overlapping plates, and built into these were video surfaces that looked very much like large LED screens. […]
A rough summer just got a bit rougher for the LA-based DOOH media network Loop Media, with notification from New York Stock Exchange that ... […]
The new oOh! retail centres are located across Australian mainland states, including prime locations such as Town Hall Square in Sydney’s CBD, Kingston Village Square in Victoria, Market Central in Lutwyche, Queensland, and the Butler Central in WA. In South Australia, oOh! […]
Sweden-based company Axfood has entered into a multi-year framework agreement with European provider ZetaDisplay for digital signage solutions and services. As part of the agreement, ZetaDisplay will develop and establish a new digital signage solutions concept across 220 stores of the grocery retail chain Hemköp, an Axfood brand. […]
In the past, digital signage systems were often seen as low-risk targets. However, today’s hackers are drawn to them for the notoriety, as compromising a large billboard can negatively impact many people. The purpose of signage is to influence and inform users, so when hackers inject false information, it can have serious consequences. […]
Charles Callari. Getting the referral is crucial for an OOH rep and separates the good from the great. I just completed a year of Sandler Sales training, and this is a key component of successful selling. […]
