In an economic climate impacted by high inflation, it’s no surprise the latest research from OAAA and The Harris Poll reveals 68 percent of Back-to-School (BTS) shoppers will be looking for OOH ads regarding special sales and deals as they make buying decisions. […]
SAN FRANCISCO, CA (June 21, 2022) – Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce, today announced it has collaborated with The Kroger Co., America’s largest grocery retailer, to bring a mix of DC Fast and Level 2 Volta charging stations to Kroger customers nationwide. […]
Paid content. Chris Gadek is VP of Growth at AdQuick. I think one of the best bets is for sellers to manage their customers’ expectations through out-of-home (OOH) strategies that focus on flexibility in their marketing messages. […]
Programmatic supply-side platform (SSP) VIOOH provides access to JCDecaux’s digital street furniture inventory in São Paulo city, the largest economy by GDP in Latin America and the Southern Hemisphere. VIOOH delivers the best possible assets for the desired target audience, ensuring any campaign is contextually relevant. […]
The Standard Media index figures show that national brand out of home spending was up 70% in the first quarter of 2022 and 42% for the first two months of the second quarter of 2022. Standard Media Index tracks invoicing data from the major ad agency holding companies which represent 95% of national brand ad spend. […]
By Michael Bürgi. One side benefit to the deal, said Dallaire, is the ability to connect Walmart’s in-store TV network in its 4,700 stores into Omnicom’s programmatic OOH practice. “That’s an area of innovation for us, that could be potentially really interesting,” said Dallaire. […]
By: Mark Hamstra, Contributor. WHY IT MATTERS: Big tech companies are investing heavily in the metaverse — defined as the next iteration of the internet and an immersive, virtual reality where people and businesses can interact — which is expected to grow at a 39.4% compound annual rate through 2030. […]
Today the Cannes Lions International Festival of Creativity kicked off in the south of France for the first time since 2019. If Cannes seemed a little quieter than usual pre-Day One, chalk it up to, uh, supply chain issues—because the supply of attendees has been affected by knotty travel headaches, including maddening flight delays. […]
Phil Clemas, CEO of LUMO. “A Golden Age of Out of Home.” It’s a nice idea, but I would have to disagree – the only Golden Age I see coming is for DOOH. […]
This transaction was fully funded using cash on hand. The 14 digital assets are all high quality, 13 mm displays, with high resolution and a unique concave design. The displays offer a 40% larger face than a traditional flat screen and are all situated on prime roadways throughout Calgary. […]
With Arima's 7,000-plus audience variables, custom audience segments can be created and its location intelligence tool can be used to show marketers where a target audience is, down to the postal code. […]
In May 2022, in the out-of-home advertising industry, spending was relatively flat year-over-year with a modest amount of growth. However, it was the second-highest spend month during year-to-date 2022 and the best May on record, according to a case study from the Standard Media Index. In Q2 2022, digital and out-of-home continued to post the largest percent spend increase vs. […]
Podcast with Kevin Gephart. We had a phenomenal rep in our sales department. She was fearless. She would get on the phone with anybody. […]
The partnership is already active in Hong Kong SAR and Singapore, and now in mainland China. Asiaray will offer both domestic and international buyers the opportunity to activate programmatic DOOH campaigns via Private Marketplace (PMP) deals through the Hivestack SSP and direct deals via the Hivestack Ad Server. […]
Brad Adgate, Independent Media Consultant. The ad spend for out-of-home will surpass the pre-COVID high of 2019 and total $8.5 billion (+16%). Out-of-home is expected to continue its rebound from the pandemic as more people are outside with new marketers and the return of travel and other traditional OOH advertisers return to support the medium. […]
