Editors’ Picks

AdQuick launches a self-service tool for advertisers to measure the effectiveness of their DOOH campaigns (Yahoo Finance)

In the AdQuick Analytics Cloud, users can take advantage of a free, self-service tool that automatically recommends the best analytics approach based on a few inputs. Users can also receive attribution and other metrics in two easy formats: the first being a custom, user-friendly dashboard with actionable metrics visualizations. […]

finance.yahoo.com
Thu, Jun 23, 2022 at 12:10 AM

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Google’s Naveen Viswanatha On The Evolving Business For Chrome-Run Digital Signage And Kiosks (16:9)

The prevailing impression of Google and digital signage is that the tech giant came briefly into the sector a few years ago, made some ... […]

sixteen-nine.net
Wed, Jun 22, 2022 at 9:52 PM

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Growth curve to steepen for programmatic DOOH: JCDecaux (Mi-3)

By Brad Palmer - National Programmatic Director, JCDecaux. Growth curve to steepen as market clears hurdles, grasps tech fees and pricing is flex trade off. It took a while for one of the oldest advertising mediums to open up to programmatic campaigns. […]

mi-3.com.au
Wed, Jun 22, 2022 at 7:50 PM

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Why McDonald’s is not the best model for AV integrators (AVInteractive)

A recent suggestion that AV integrators treat hardware like low-margin burgers, and make money from extras, misses the value that displays can offer across the workplace, writes Mark Tildesley. […]

avinteractive.com
Wed, Jun 22, 2022 at 7:34 PM

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Colombian robot delivery startup is coming to Peru to launch OOH advertising on autonomous robots (Peru Reports)

Kiwibot’s first pilot of semi-autonomous robots for advertising in LATAM will take place in Lima, Peru at the end of June 2022. The pilot will take place at the Jockey Plaza shopping mall in Lima. The Kiwibots will promote brands and interact with customers to transform the customer experience, increase sales, and lead the future of smart retail, the company says. […]

perureports.com
Wed, Jun 22, 2022 at 7:32 PM

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Stroer shareholder meeting approves focus on digitization of its OOH advertising assets (Market Screener)

Christian Schmalzl, Co-CEO of Ströer said: ... out-of-home advertising is at the start of a growth cycle of at least ten years that is being driven by the ongoing, accelerated digitalization of advertising spaces. This is particularly evident from the fact that digital out-of-home advertising business has doubled over the past two quarters, despite a certain amount of fallout from the pandemic. […]

marketscreener.com
Wed, Jun 22, 2022 at 7:31 PM

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Have You Had Covid? (Billboard Insider)

Several speakers and attendees at the 2022 Geopath/OAAA conference had to cancel because of covid. Insider came down with covid after the OAAA conference – a flu-like case without complications thank you. Which leads to today’s poll. […]

billboardinsider.com
Wed, Jun 22, 2022 at 2:05 PM

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Beware: A construction clause allows a landowner to terminate a billboard lease (Billboard Insider)

Billboard Insider’s Take: Sometimes you have to include a construction clause to get a lease. Construction risk can be mitigated by asking for the right to relocate a billboard on the property in case of construction. […]

billboardinsider.com
Wed, Jun 22, 2022 at 2:02 PM

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LG Display has installed 38 transparent OLED displays in Korea-based bakery Paris Baguette (AVInteractive)

LG Display has installed a record number of transparent OLEDs at the lab of Paris Baguette, a flagship store in Pangyo’s Techno Valley, an area touted as Korea’s Silicon Valley. The site has a next-generation research institute where new bakery products and services can be tested, with the displays providing customers with a new shopping experience. […]

avinteractive.com
Wed, Jun 22, 2022 at 10:31 AM

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Westfield’s DOOH network debuts an NFT show on its 100-yard digital sign at Oculus World Trade Center (Businesswire)

Launched in 2017, The Westfield Network is one of the largest digital out-of-home networks in the U.S. that features real-time anonymized metrics of consumer engagement and demographic insights. It provides analytics to optimize advertising content, making it more relevant and engaging for the customers in proximity to a screen at any given time. […]

businesswire.com
Wed, Jun 22, 2022 at 10:26 AM

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Company Adds Screens To Anti-Theft Totems Common At Retail Gateways (16:9)

A Vancouver, BC-area company is marketing a display totem product for retail that, interesting, doubles up as a loss prevention tool. Just about any ... […]

sixteen-nine.net
Wed, Jun 22, 2022 at 8:53 AM

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Digital License Plate Vendor Reviver Wins Partial Approval; Adding Texas To States That Can Use Them (16:9)

A company built around the idea of replacing stamped metal license plates with connected, e-paper versions is starting to gain some traction – with ... […]

sixteen-nine.net
Wed, Jun 22, 2022 at 7:56 AM

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New Mesh LED On UK Campus Cycles Between Public Art And Messaging (16:9)

This is an interesting use of low-rez mesh LED on the corner of a structure – in this case a new building in a ... […]

sixteen-nine.net
Wed, Jun 22, 2022 at 6:22 AM

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To Zone (Your Digital Signage Screens)… Or Not To Zone (16:9)

GUEST POST: KRIS VANSLYKE, SPECTRIO The ability to create zones on a screen layout, and show different material in each of those zones, is ... […]

sixteen-nine.net
Tue, Jun 21, 2022 at 7:27 PM

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WARC’s New Report on OOH Effectiveness Says “The Crisis Is Not Over” (Billboard Insider)

Researcher Peter Field declared a “crisis in creative effectiveness”. “Today, there’s no sign that the crisis is over. In fact, there are a host of new questions and issues to resolve. […]

billboardinsider.com
Tue, Jun 21, 2022 at 4:02 PM

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