Editors’ Picks

Broadsign adds 5500+ of Intersection screens to its programmatic DOOH buying platform (Broadsign)

Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs.  More than 5,500 Intersection displays are now added to the Broadsign Reach programmatic DOOH (pDOOH) platform, marking Intersection’s first pDOOH activation with an external partner. […]

broadsign.com
Tue, Jun 28, 2022 at 6:08 PM

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Montreal-based DOOH adtech firm Atedra spins off a programmatic DOOH platform that it says already connects 250,000 screens in North America (Digital Signage Today)

Initially, the demand-side programmatic platform will focus on digital out-of-home advertising, according to a company press release. Adstanding's self-service application is designed for brands, media buyers and inventory providers for DOOH planning and buying. […]

digitalsignagetoday.com
Tue, Jun 28, 2022 at 6:07 PM

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Rigrodsky Law, P.A. is investigating potential claims against the officers and directors of Alfi, Inc. (NasdaqCM: ALF) on behalf of stockholders (Stockhouse)

A class action complaint has been filed against Alfi, which alleges that defendants made false and/or misleading statements and/or failed to disclose that: (i) Alfi maintained deficient disclosure controls and procedures and internal control over financial reporting; (ii) as a result, Alfi and its employees could and did engage in corporate transactions and other matters without sufficient and appropriate consultation with or approval by Alfi's Board of Directors; (iii) the foregoing increased the risk of internal and regulatory investigations into Alfi and its employees; (iv) all the foregoing, once revealed, was likely to have a material negative impact on Alfi's reputation, financial condition, and ability to timely file periodic reports with the SEC; and (v) as a result, Alfi's public statements were materially false and misleading. […]

stockhouse.com
Tue, Jun 28, 2022 at 5:52 PM

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DOOH AI ad platform Alfi says it has launched “a highly disruptive solution” that measures digital out-of-home audiences and campaign outcomes in real time (Stockhouse)

Alfi says the system can pinpoint up to 400 viewers per second, and will enable screen owners and brands to understand, and match their audiences in real-time, by using an interactive platform that delivers verified advertising impressions. […]

stockhouse.com
Tue, Jun 28, 2022 at 5:50 PM

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Smart City Technology Firm SmartLINK Rebrands As RoveIQ (16:9)

A Cincinnati-area company focused on smart city applications has changed its brand in a move designed to more closely align with its solutions. The ... […]

sixteen-nine.net
Tue, Jun 28, 2022 at 10:10 AM

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Here Are Two More Jobs Showing How LED Video Walls Are Now Mainstream Tech (16:9)

I have been writing for the last couple of years about how direct view LED is now a mainstream technology that is no longer ... […]

sixteen-nine.net
Tue, Jun 28, 2022 at 8:38 AM

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Samsung’s micro-LED 4K TVs will finally come in smaller sizes (TechRadar)

By Matt Bolton. The good news is that Samsung is finally ready to take the first steps towards making that a reality, according a report from The Elec (opens in new tab). Samsung originally launched a micro-LED 4K TV in 2021 at a generous size of 110 inches, but promised that smaller models would launch shortly after that. […]

techradar.com
Tue, Jun 28, 2022 at 12:10 AM

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Should Billboard Operators Be Worried About Interest Rates? (Billboard Insider)

The short answer is, not yet. If you do want to be proactive, take a look at the relationship of your total debt to the annual cash flow (earnings before interest, depreciation and amortization) in your business. If that number is 5 to 1 or higher, you might look at what you could do to reduce your leverage. […]

billboardinsider.com
Mon, Jun 27, 2022 at 6:50 PM

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Digital Signage Summit Europe to Take Place July 6-7, 2022 in Munich (rAVe Pubs)

DSS Europe is back and has secured some big names in the industry to appear at its first in-person event since the start of the pandemic. Visitors can network and discover the latest news from 14 of the leading names in Digital Signage, who will appear in the dedicated exhibition area. […]

ravepubs.com
Mon, Jun 27, 2022 at 6:44 PM

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CEO of Broadsign Burr Smith explains what sets his DOOH ad tech company apart from the competition (MarTech360)

Interview with Burr Smith. In 2008, Broadsign came to my attention. It was an intriguing business with room for growth, so I invested in the company. […]

martech360.com
Mon, Jun 27, 2022 at 6:07 PM

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Atedra Spins Out Adstanding As Standalone Programmatic DOOH Business (16:9)

Writing about programmatic platforms for Digital OOH networks tends to make me a little antsy, because the ad sector has its own terminology and ... […]

sixteen-nine.net
Mon, Jun 27, 2022 at 11:30 AM

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European programmatic DSP Displayce to use mobile audience data from Adsquare (DPAA)

Through the Displayce platform, agencies can access the DOOH inventory in Europe consisting of more than 650,000 screens and run their campaigns in real-time on premium DOOH formats, targeted environments, and audiences at scale. […]

dpaaglobal.com
Mon, Jun 27, 2022 at 10:15 AM

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Thinking About A Digital Signage RFP? Don’t Do It! – Advice From Spectrio (16:9)

GUEST POST: BRANDON MULLINS, SPECTRIO Let’s be honest: RFPs are kind of awful, for everyone involved. Requests For Proposals have long been the go-to ... […]

sixteen-nine.net
Mon, Jun 27, 2022 at 7:20 AM

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Sheri Ham says Intersection’s programmatic DOOH platform has tools to target and measure campaigns (Billboard Insider)

heri Ham, VP Programmatic Partnerships and Sales, Intersection. There is a perception that digital out-of-home is the top of the funnel and all about brand awareness. We have the tools now to target and measure outcomes further down the marketing funnel. […]

billboardinsider.com
Mon, Jun 27, 2022 at 12:10 AM

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Link Media Outdoor CEO says the billboard operator sets records in revenue, EBITDA, occupancy, contract volume and more (Billboard Insider)

Scott Lafoy, CEO, Link Media Outdoor. Link was able to endure and recover from Covid very quickly. The momentum is absolutely continuing. […]

billboardinsider.com
Fri, Jun 24, 2022 at 11:42 PM

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