Editors’ Picks

Video reports from Infocomm 2022 that took place June 4-10 in Las Vegas (AVIXA TV on YouTube)

6 videos featuring the AM/PM shows from InfoComm 2022. […]

youtube.com
Thu, Jun 30, 2022 at 11:17 PM

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Following the purchase of the 30′ by 100′ Atlanta sign, Blackbird Media plans to acquire more digital billboards in Atlanta (Billboard Insider)

Blackbird Media Executives Chenault Saunders and Prentiss Nelson. Q: You expanded into Atlanta in 2019 with the purchase of the 30′ by 100′ Atlanta sign in Atlanta’s sign district. How did you turn it into digital? […]

billboardinsider.com
Thu, Jun 30, 2022 at 11:08 PM

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How legacy agency structures are hindering the adoption of programmatic DOOH: recorded panel from AdTech Toronto 2022 conference (Video, 22:35 by Broadsign)

We examine how legacy agency structures are hindering agencies from embracing the potential of pDOOH, and thus truly innovating for their clients. We also look at how inter-agency politics are impacting the wider adoption of pDOOH from a patchwork offering to a scalable solution. […]

youtube.com
Thu, Jun 30, 2022 at 11:04 PM

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Delta’s Parallel Reality Display Now Running At Detroit’s Airport (16:9)

That very interesting new take on display technology – called Parallel Reality – is now live at Detroit Metropolitan Airport, informing Delta passengers about ... […]

sixteen-nine.net
Thu, Jun 30, 2022 at 11:02 PM

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Digital signage case study: Barcelona International Convention Center, Spain (Spinetix)

Challenges: Audio-video equipment, including digital signage is an essential part of the Convention Center’s offer to its customers – event organizers. In addition, digital signage is used across the CCIB offices to facilitate marketing initiatives for visitors as well as internal communication to staff. […]

spinetix.com
Thu, Jun 30, 2022 at 8:52 PM

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AdQuick releases a free toolkit to help political advertisers plan their OOH campaigns (Yahoo)

AdQuick has released a collection of free OOH media planning tools tailored to help political marketers use OOH advertising ahead of November's midterms. The toolkit includes the following: Market Explorer Tool - With the Market Explorer tool, political advertisers can explore the OOH landscape that's available within their target markets such as their target city, state or congressional district. […]

yahoo.com
Thu, Jun 30, 2022 at 12:10 AM

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Lightbox Expands Beyond Shopping Malls With New Screen Network In Groceries (16:9)

The media company that made its mark primarily with big digital totem displays in shopping malls is now putting smaller displays at grocery check-out ... […]

sixteen-nine.net
Wed, Jun 29, 2022 at 11:05 PM

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Mark Boidman: Amid screen fatigue, OOH advertising continues to grow its share (Billboard Insider)

Mark Boidman, Solomon Partners. Unlike the digital media channel, OOH media assets exist in the physical world and cannot be blocked or skipped. While 68% of adults say they spend so much time looking at screens that they tune out digital advertisements, over 40% of adults are noticing OOH advertisements more now than they did pre-COVID(2). […]

billboardinsider.com
Wed, Jun 29, 2022 at 6:59 PM

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Blackbird Media has some success selling standard-size billboards via automated DOOH ad sales platforms, but less so with its giant signs (Billboard Insider)

What you think about the automated sales platforms (e.g. blip, onescreen, vistar, adomni, adquick…)? Blackbird Media CEO Chenault Saunders. […]

billboardinsider.com
Wed, Jun 29, 2022 at 6:54 PM

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Which OOH KPI Matters Most? It Depends (OAAA)

Dollar sales. Unit sales. Sales lift. […]

thoughtleadership.oaaa.org
Wed, Jun 29, 2022 at 8:00 AM

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Veridooh launches campaign verification tech for programmatic DOOH advertising (Media Week)

The Sydney-based startup has partnered with global DOOH software provider Vistar Media to roll out the offering. Under the partnership, Veridooh’s industry-leading SmartCreative verification solution is available to buyers leveraging the Vistar Media demand-side platform. […]

mediaweek.com.au
Wed, Jun 29, 2022 at 12:11 AM

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On-car and in-car DOOH network Firefly makes its inventory available for programmatic buying via Vistar, Placeexchange, Hivestack, Adomni, and Magnite platforms, using its proprietary server (Firefly)

For this new programmatic flow to be executed for each ad play, the Firefly Mediation Server sends bid requests to Vistar, Placeexchange, Hivestack, Adomni, and Magnite, sets up an auction with all received bids, and selects the winning bid according to the guaranteed status and bid price, without affecting the delivery of the directly sold campaigns. […]

fireflyon.com
Wed, Jun 29, 2022 at 12:11 AM

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Sony chooses Navori’s system-on-chip (SOC) to power its Bravia 4K professional displays for retail digital signage networks (Pro Sony)

Together with Navori Labs, Sony will offer its customers in the retail sector a complete digital signage package that combines its BRAVIA 4K Professional Displays and Navori’s digital SoC based solution, accentuating a strong and secure performance. […]

pro.sony
Wed, Jun 29, 2022 at 12:10 AM

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LG Buys Way Into EV Charging Station Solutions, With Eyes On Custom, Screen-Included Stations (16:9)

LG Electronics has acquired a South Korean electric vehicle (EV) charger solutions provider called AppleMango, with its eye on developing charging stations that in ... […]

sixteen-nine.net
Tue, Jun 28, 2022 at 6:11 PM

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Self Service Kiosks Up Order Values By 18.5% During Burger Chain’s Pilot; Triggers Rollout (16:9)

Samsung just got a nice little story to share around about the impact its little all-in-one kiosks can have on sales at for a ... […]

sixteen-nine.net
Tue, Jun 28, 2022 at 6:10 PM

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