Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product claims. So the influx of what ... […]
Marie Le Hur, Marketing Director, Ocean Outdoor UK. I think the marketing industry does appreciate how creative and exciting out of home is - which is why fake/faux OOH has become a thing. But fake OOH is really just a piece of online content, with limited reach and without the emotion that’s driven by in person experiences. […]
by Antonia Hamberger. The monitor, part of Samsung’s Odyssey gaming series, comes in 27-inch and 37-inch versions. The Koreans are thus joining the ranks of Acer and Lenovo, who offer similar naked eye 3D monitors. […]
by Antonia Hamberger. Samsung’s stretchable MicroLED display isn’t the first of its kind—LG Display introduced a similar prototype in 2022 that could stretch by up to 20 percent. Like the Samsung version, LG’ display used self-illuminating MicroLEDs on a film substrate, giving it a rubber-like flexibility. […]
Richard Rothfelder, Rothfelder & Falick. The FTC responded to Judge Brown’s opinion by promising further appeals: “We are seriously considering a potential appeal, and today’s decision does not prevent the FTC from addressing noncompetes through case-by-case actions.” In a separate case, another federal court in Pennsylvania refused to block the FTC rule in July. […]
Kevin Gephart. Radio industry publication, Radio Ink, on Aug 14, 2024, published this from Chris Stonick a 30-year Radio Recruiting Ad Consultant: Want to destroy the idea of billboard recruitment? Me too, so I do it all the time. […]
One of the longest-running digital OOH and conventional OOH media companies – Montreal-based NEO OOH – has reached a deal to be acquired by ... […]
Samsung’s R&D team showed off a prototype last week at a Korean display nerds conference of a microLED display that is stretchable, capable of ... […]
Craig Berry and Chris Stark, Stark Capital Solutions. The combination of Fed comments related to short term interest rates, along with the decreases in long term interest rates, are good indicators we are moving into a period of decreasing borrowing costs. Higher interest rates has made for significantly less acquisition activity, in 2024. […]
by Dave Haynes. This is an emerging medium that takes physical spaces – buildings and landmarks – and uses (usually) well-executed CGI work to give them a fun, augmented reality overlay that is then pushed out on social media as videos and images. It’s been called Virtual DooH, Fake DooH or the one I have warmed to, Faux DooH. […]
Subscription is required to read the full article. . By Garett Sloane. […]
Indiana courts found National guilty of willful beach of contract and awarded Wilson compensatory damages of $21,870 (the difference between the $1590/month amount at which the sign was re-rented less the $375/month amount of Wilson’s contract times the 18 months remaining on the ad contract). That’s the lesson of National Advertising vs Wilson Auto Parts. […]
OOH executive: "Government not following through on their promises with a bait and switch tactic to get the deed and not allow the relocation they promised. No wonder people don’t trust the government when they pull these kind of stunts. No wonder people don’t trust the election process. […]
With summer winding down (sigh), the emails are starting to come in from people thinking well ahead, asking me if there will be a ... […]
Hat tip to Damian Rezner, COO of Poland’s Screen Network, for noting this project on Linkedin … Cell phone towers have been disguised as ... […]
