Editors’ Picks

This brilliant TV ad is just a silent full screen shot of a billboard ad (Billboard Insider)

Kevin Gephart. Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA. The ad is simply a full screen shot of his billboard with absolutely no sound or other graphics for a full 30 seconds. […]

billboardinsider.com
Wed, Oct 9, 2024 at 4:26 PM

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Donate to Hurricane Relief (Billboard Insider)

From Grey Vick, Grey Outdoor. In the wake of Hurricane Helene, countless families have lost their homes, belongings, and their sense of security. Your support can provide essential supplies, shelter, and hope to those who need it most right now. […]

billboardinsider.com
Wed, Oct 9, 2024 at 4:04 PM

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Fans Could See Themselves As Adele On Giant LED Screen During Singer’s Munich Concert Residency (16:9)

Singer Adele’s month-long run at a pop-up concert venue in Munich this summer attracted a lot of attention for the sheer scale of the ... […]

sixteen-nine.net
Wed, Oct 9, 2024 at 8:06 AM

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Walmart Using Digital Menus To Market New In-Store Pet Services Centers (16:9)

US retailing giant Walmart has started opening what it calls pet services centers, offering what amounts to one-stop shopping for routine pet care needs ... […]

sixteen-nine.net
Wed, Oct 9, 2024 at 7:39 AM

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Department Store chain Belk to launch a retail media network (MediaPost)

by Laurie Sullivan. Charlotte-based, privately owned U.S. department store Belk is launching a retail media arm, Belk Media Network. […]

mediapost.com
Wed, Oct 9, 2024 at 12:10 AM

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LED Displays Now A $9B Global Market; Biggest Sales Growth Now In Americas: Futuresource (16:9)

The research firm Futuresource Consulting has pushed out a new fee-based report about the global LED display market, suggesting it expanded by more than ... […]

sixteen-nine.net
Tue, Oct 8, 2024 at 11:22 PM

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In-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards; How IAB Europe is going to tackle this

IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. […]

iabeurope.eu
Tue, Oct 8, 2024 at 4:20 PM

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Download to review: IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards are open for public comment until November 01, 2024 (IAB Europe)

IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for public comment, offering much-needed clarity in this rapidly expanding channel. The recommended standards are now open for industry feedback until 1st November, and we invite you to send all comments to retailmediastandards@iabeurope.eu. […]

iabeurope.eu
Tue, Oct 8, 2024 at 4:18 PM

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Used billboards should be repurposed to create durable roof tarps for hurricane survivors (Billboard Insider)

Stefanie Cortez, Every Shelter “Emergency Tarp by Every Shelter is simple and commonsense: used billboards should be repurposed to create durable roof tarps for disaster survivors. Per FEMA, the best option in a disaster is for survivors to be able to shelter-in-place which allows an immediate working solution until timing and/or funds are available to repair the home. […]

billboardinsider.com
Tue, Oct 8, 2024 at 3:59 PM

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Info Screen In Way Of Subway Station Renos, So Construction Crew Just Builds Around (Most Of) It (16:9)

There will hopefully be some logic to this, but here’s a screwball workaround to dealing with passenger information displays while a subway station is ... […]

sixteen-nine.net
Tue, Oct 8, 2024 at 7:38 AM

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Home Depot’s new self-service ad placement tool brings together on-site, off-site and in-store ad units for suppliers of all sizes (Marketing Dive)

Chris Kelly, Senior Reporter. “We have thousands of small suppliers who may only have one to three products… and they don’t know anything about how to buy an ad, so we have to help them succeed inside of Home Depot,” explained Melanie Babcock, vice president of Orange Apron Media and monetization. […]

marketingdive.com
Tue, Oct 8, 2024 at 12:17 AM

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Panel discussion “Reinventing Digital Billboards” from Sustainable OOH Media Event by Moving Walls and Asia School of Business (Video, 52:28)

Facilitated by Narayan Murthy (Head of Adtech Sales, Moving Walls Group), the panel explored DOOH's critical role in driving the sustainability agenda forward. The conversation went beyond adopting greener technologies to reimagining the very foundation of how the industry operates. […]

youtube.com · Promoted content
Tue, Oct 8, 2024 at 12:10 AM

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Valuable Reading: QSR Magazine’s Annual Drive-Thru Report Is Out (16:9)

If you sell into the QSR sector – whether that’s hardware or software – this is valuable (and free) reading: the annual QSR Drive-Thru ... […]

sixteen-nine.net
Mon, Oct 7, 2024 at 11:14 PM

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Visual Art is still positioned as a full-service digital signage integrator in Europe (Invidis)

by Florian Rotberg. Even though the new CMS software is already a success story and the platform is set to play a more important role in the future, Visual Art is still positioned as a full-service integrator in Europe. […]

invidis.com
Mon, Oct 7, 2024 at 11:11 PM

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Out-of-Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation (Media Village)

Modeling Analysis: Budget Shifts to OOH Yield High ROAS Gains. Automotive: An increase of OOH allocation from 1% to 2% in the Automotive vertical can lead to an overall media plan revenue gain of $52.1 million or 75% of the total optimization improvement. […]

mediavillage.com
Mon, Oct 7, 2024 at 11:06 PM

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