A new theme park-style attraction on the Las Vegas Strip makes heavy use of large format projection to drive the experience in pre-show areas ... […]
The answer is yes, but as you may have guessed, it’s not always simple to determine when to use a CTA. Should you include a call to action on your billboard? How do you determine what the CTA will be? […]
I have joked, at times, about how premium microLED video wall displays are beautiful, but the only people who could afford them were oligarchs ... […]
In political advertising, the biggest change since the last election was this category’s move of significant investment from the digital media to outdoor. Outside of election-related categories there was a softer market with Retail category bookings back 5.7%, Food/ Produce/Dairy ad spend back 17.5% and Auto Brand ad spend remains weak, back 26%. […]
The event is a joint venture between Integrated Systems Events, producers of the Integrated Systems Europe exhibition, and invidis consulting, a leading German digital signage consultancy. […]
Kinetic is an agency specializing in OOH advertising. A global agency network within WPP, Kinetic has offices in 27 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands alike. […]
There are lots of ways to show live sports scores on screens, and service providers that can do everything from providing fully designed and ... […]
I wrote last month about a puzzling, at least to me, deployment of transparent OLED displays in a display window of a bakery/restaurant in ... […]
The partnership includes VSBLTY Mexico, Retailigent and Cervecería Modelo de Mexico, in collaboration with AustinGIS™ global technology partner Intel, and global scaling partner Tech Mahindra. Avalos said, “As of today, over 1400 stores have been equipped with AustinGIS’ proprietary Digital Transformation-as-a-Service™ (DTaaS™) business model. […]
Amid privacy concerns, Amazon says the data will be presented to brands “as a grouping” and does not include any personal information about shoppers. In the United States’ Amazon Go and Amazon Fresh stores that employ Just Walk Out and Dash Cart technology, companies may now access anonymous insights on their items through the new tool called ‘Store Analytics’. […]
Last week, AOPEN unveiled its latest Mini PC, and this tiny box is the most “Flexible” device ever to grace the ChromeOS space. AOPEN specializes in digital signage and scalable kiosk solutions, for more than two decades. […]
GUEST POST: PAUL FLEURANGES, OPEN TO WORK I took the Metro-North Railroad out of New York City recently, and as I rode along the ... […]
QR codes on billboards have been used a lot to catch the passer-bys’ fleeting attention. This allows them to scan the QR code seen on billboards to get the online information of the ad. Marketers have seen a considerable advantage in using QR codes on billboards as this allows scanners to connect to online information. […]
Traditionally, OOH was not seen as part of an omnichannel strategy. DOOH, and programmatic DOOH, has changed all of that says, Aileen Ku. The rise of the digital out-of-home (DOOH) market in China is impossible to ignore. […]
Calvin Chan, CEO - China, VIOOH shares his thoughts on the pDOOH opportunities in mainland China and Hong Kong markets, in an interview with Rajiv Raghunath. Digital OOH already accounts for 66% of overall ad spend in OOH, according to a recent media landscape report released by GroupM China. […]
