Editors’ Picks

OOH ad agency Talon Outdoor secures investment from Equistone, as Mayfair exits (Talon Outdoor)

Mayfair Equity Partners (“Mayfair”), a dedicated consumer and technology investor with over £1 billion in assets under management, will fully exit Talon, with management retaining a meaningful stake as part of this transaction. The financial terms of the deal are undisclosed and completion remains subject to customary closing conditions. […]

talonoutdoor.com
Wed, Jul 6, 2022 at 3:34 PM

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Marketing in the Metaverse – Who, What, Where and When (Dash Two)

By Kim M. Pham. According to Zuckerberg, he’s in the business of connecting people, and he has big plans to meet them where they work and play in a new virtual world called the metaverse. […]

dashtwo.com
Wed, Jul 6, 2022 at 3:32 PM

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Broadsign and TVM DOOH discuss what it takes to execute successful programmatic DOOH campaigns (Video, 36:57)

Speakers: Tom Yates, Chief of Product at TVM DOOH Christian Dion, Marketing Director at Broadsign. TVM DOOH is a DOOH media company lighting up screens with eye-catching ad experiences across bar scenes in Sweden and the United States. We cover everything from the company’s expansive OOH network to how programmatic advertising is helping create the most engaging ad experiences for audiences. […]

youtube.com
Wed, Jul 6, 2022 at 3:26 PM

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oOh!media to handle advertising at 10 new Queensland shopping centres (Media Week)

oOh!media has struck new and renewed long-term partnerships with 10 shopping centres across the state. oOh! […]

mediaweek.com.au
Wed, Jul 6, 2022 at 3:25 PM

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Rothfelder explains Lamar vs TxDOT case and sovereign immunity in OOH (Billboard Insider)

The Texas Court of Appeals, for the 14th District in Houston, issued its opinion on May 12, 2022 in Lamar vs Texas Department of Transportation, holding that TxDOT has sovereign immunity against Lamar’s claims that it’s “officials interpreted the rules incorrectly when more than four years after Lamar last paid for its annual permits TxDOT officials determined the annual permits expired without the thirty day renewal notice or late renewal notice. […]

billboardinsider.com
Wed, Jul 6, 2022 at 3:02 PM

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That Giant Wraparound LED Billboard In LA Already Running 3D Illusion Creative (16:9)

When that big wrap-around LED display in downtown LA’s entertainment district went live about three weeks ago, I wondered how long it would take ... […]

sixteen-nine.net
Wed, Jul 6, 2022 at 10:34 AM

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LA Startup Toli 360 Marketing Interactive Try-On Mirror Displays … For Home Use (16:9)

A small LA start-up called Toli 360 is marketing interactive full length bedroom mirrors as AI-driven shopping malls that would allow consumers to source ... […]

sixteen-nine.net
Wed, Jul 6, 2022 at 10:14 AM

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Alex Epshteyn Talks About How Zignage Drives Real-Time Data On Screens Around The NYSE Trading Floor (16:9)

If a company wants to hang its business hat on the proposition that it is very good at visualizing real-time data to screens, it ... […]

sixteen-nine.net
Tue, Jul 5, 2022 at 11:12 PM

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US Out-of-Home Stocks Decline 25-80% in 2Q 2022 (Billboard Insider)

The US out-of-home stocks suffered in the second quarter of 2022 as investors sold on fears that a recession will hurt ad based companies more than the market. The S&P 500 index declined 16% on recession fears. Lamar stock dropped 25% in the second quarter. […]

billboardinsider.com
Tue, Jul 5, 2022 at 2:28 PM

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DOOH ad operator JCDecaux expands its programmatic reach to non-JCDecaux screens by acquiring Displayce demand-side platform (Globenewswire)

JCDecaux has acquired a majority stake in Displayce, the DSP (Demand Side Platform) French startup specialised in the purchasing and optimisation of digital outdoor advertising (DOOH). Displayce DSP has access to more than 600,000 screens in over 50 countries. […]

globenewswire.com
Tue, Jul 5, 2022 at 2:22 PM

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Zeta Display to power 15,000 screens at 1,200 locations of the Swedish Digital Signage Retail Network (DS Today)

ATG is expanding its digital signage network to include over 15,000 screens at 1,200 locations powered by 9,000 media players. This will also incorporate Touch Screen terminals, Kiosks and live stream TV stations to drive retail and guest engagement. The solution will be managed on Engage, ZetaDisplay's proprietary cloud-based CMS software platform designed for digital signage. […]

digitalsignagetoday.com
Tue, Jul 5, 2022 at 2:20 PM

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OAAA’s Anna Bager says the fact that some ads play on streaming services even when the TV is off is good news for OOH (Billboard Insider)

A recent Wall Street Journal article reports on a lack of communication between TV sets and streaming devices which causes an estimated waste of over $1 billion in ad dollars. In a season where inflation is raging, you would expect an increasing focus by companies on the productive use of resources. […]

billboardinsider.com
Tue, Jul 5, 2022 at 1:20 PM

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Programmatic DOOH platform Lemma Technologies joins DPAA

NEW YORK – July 5, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Lemma, one of the largest and fastest-growing programmatic DOOH platforms with a global presence and extensive connection across multiple DOOH screens & advertisers has joined the association. […]

dpaaglobal.com
Tue, Jul 5, 2022 at 1:08 PM

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LED On Film Getting Tighter And Brighter (16:9)

Hat Tip to industry vet Alan Brawn, who noted this transparent LED tech on Linkedin … As he said in sharing this, transparent LED ... […]

sixteen-nine.net
Tue, Jul 5, 2022 at 11:57 AM

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Probably The Best 3D Illusion Yet Done For Big LED Boards … (16:9)

With the usual qualifier that this sort of thing looks best at a very specific viewing angle, this is nonetheless one of the best ... […]

sixteen-nine.net
Tue, Jul 5, 2022 at 8:48 AM

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