The bustling, to put it mildly, Hong Kong International Airport introduced three new multimedia display walls in Terminal 1 at the start of this ... […]
Interview with Danny Turner, SVP of creative programming for Mood Media. Traditionally retail experiences have been built from a very myopic or insular perspective that is outwardly focused. It's no longer about you! […]
When London’s Gatwick’s Flight Information Displays were cut off the internet before the pandemic, the airport came close to closure, and was only kept open by employees using whiteboards and marker pens for seven hours. When passenger information systems at a railway station in Tehran,Iran were hacked, similar challenges arose as the hackers posted fake delay and cancellation messages. […]
"With over 600 chargers in California, Oregon and Washington, we've grown to become one of the largest EV fast-charging networks in the U.S.," said Gustavo Occhiuzzo, CEO and Co-Founder of EVCS. "With this new round of funding, we're thrilled to increase EV driver access to our unlimited charging subscription product by more than doubling our charger footprint over the next 18 months. […]
Adrian Pennington reports. “The remaining questions are whether the impacts of inflation and supply challenges will mute the result somewhat,” notes Sean Wargo, senior director of market intelligence. “But with restrictions largely lifted across the country and a large return to in-person activities, we can safely say we are in a much more stable recovery period. […]
This unusual, dark store seamlessly orchestrates digital signage, scent, and sound for an immersive encounter. This connected, metaverse-ready, and fully automated retail space is a childhood dream made into reality for Carlos Silva, Founder and CEO of Admira. […]
By Anna Bager, President and CEO of OAAA. If nothing else, marketers are likely to face uncertainty in the coming months—and it’s natural during such times to seek out advertising strategies that promise some semblance of certainty. Yet I’d argue that 2022 is not the year to dust off old belt-tightening playbooks. […]
Submit your top media plans from July 1, 2021 – June 30, 2022 and see how they rank among the industry’s best. To qualify for an award, the advertiser (or its agency) must have paid for media space directly to an OOH media company that owns and operates the inventory. The only exception is public service advertisements, which can be pro bono. […]
Paul Bray looks at the large format display technology. The large format display, or LFD, is the mainstay of a number of key AV applications, from collaborative business meetings and interactive classrooms to digital signage installations and point-of-sale information displays. Firstly, it is a single display, exactly like the one on your tablet, laptop or desktop PC, only bigger. […]
Laurie McAllister, Talon Outdoor. After a two-year pandemic-enforced hiatus, thousands of people from across the media and advertising industry packed their suitcases and headed to La Croisette for a week of celebrating creativity in all its glory at Cannes Lions. The awards and core-programme pull in a worldwide audience, and the fringe events even more. […]
Free subscription ay be required to read this article. by Danielle Rind, Talon Outdoor. While its simple enough to extend a desktop campaign to include mobile, layering in OOH can be trickier than it may appear. […]
Richard Hamlin of Hamlin Cody. State officials have two types of duties, ministerial and discretionary. A discretionary duty gives the official room to interpret facts and regulations. […]
OOH’s success in generating a strong pandemic recovery has been assisted by ad spend In key emerging product categories. The latest OAAA-Harris Poll research includes insights on several of these categories, including cannabis, political and sports betting. […]
The integration gives marketers OOH ad performance data while also recommending the most effective advertising channels tailored to bottom line results. As user-level tracking diminishes due to consumer privacy concerns, media mix modeling provides a solution to the new measurement challenges marketers face. […]
By Kevin Gephart. OOH is the Do-More-With-Less medium. As you meet with clients and prospects, ask the high gain question: “If we slide into a recession, how will it affect your business? […]
