The biggest revenue generator in the digital signage hardware side of Pro AV right now is, surprising to me at least, the interactive/touchscreen market, according to new research from the research firm Omdia. […]
Restructuring charges are one-time expenses that a company recognizes when reorganizing operations. Billboard Insider’s take: Restructuring charges are the cost of fixing past management mistakes (e.g. inflated payrolls or bad business lines). […]
The biggest outdoor ad company on the planet – JCDecaux SA – has signed an “alliance” deal that sees it getting directly into the ... […]
According to the release, this integration will enable AXES to connect the Hivestack supply side platform (SSP) to the AXES omnichannel demand side platform (DSP) to broadcast premium, programmatic DOOH cross-channel media campaigns on a global scale to the more than 25,000 AXES DOOH screens as well as push content to the mobile applications in the AXES APP Store. […]
The Finnish firm MultiTaction, known for slick multitouch display hardware and software, has gone under, compelling an evidently separate US wing of the company ... […]
One of the more well-established names in AV mounting hardware – 40-year-old Ergotron – has been acquired by a Houston-based private equity firm. Based ... […]
The excellent yearbook the German digital signage consulting and content firm Invidis has for many years produced annually for the Europe and Middle East ... […]
DoohClick, the out-of-home ad tech and media platform has joined the association. The announcement follows DoohClick’s recent entry into the North American and Asia markets following a period of expansion across Europe and into South Africa. […]
An overwhelming majority of Billboard Insider readers have a separate rate card for non-profit advertisers but very few have a separate rate card for local advertisers. Franklin Outdoor’s Dan Franklin says you should think about pricing short term transactions higher to encourage longer term contracts I saw your article on rate cards. We do a discounted rate for non-profits as well. […]
by John Still. We gathered a panel of OOH experts to hear their insights into the latest trends , and the developments they're seeing across the industry. Frances McCann, Head of DSP Partnerships, Global at VIOOH. […]
By Bradley Johnson. A subscription is required to read the full articles. Ad agency and internet media staffing climbed to all-time highs. […]
By David Tait. The knock-out success of Ocean’s DeepScreen™ technique reached fever pitch this week with no less than five of the six global brands currently on Piccadilly Lights using our 3D creative templates to wow audiences with some showstopping illusions. […]
Each station features an average of eight screens. Visual Art is supplying the hardware, digital signage software and content. After a year of pilot projects with digital menu boards at six stations around Norway, in April Circle K decided to begin digitizing its stations. […]
By Brandon Katz. Pepsi and Anheuser-Busch abandoned decades-long exclusive Super Bowl sponsorships — a reflection not only of the championship’s diminishing cachet in an evolving media landscape, but also the uncertain future of sports advertising with a recession on the horizon. […]
Billboard Insider’s take: Makes sense to have a separate rate card for local and non-profit advertising. National advertisers typically run shorter campaigns, are more volatile and take longer to pay (especially when agencies are involved) so you should price them up. You also get community points from encouraging local and non-profit advertising. […]
