Place Exchange’s partnership with ECN covers the UK, France, and Germany markets, and enables marketers to execute DOOH media campaigns programmatically via their preferred demand side platforms (DSPs). […]
Digital signage software provider Creative Realities, Inc. ("CRI",NASDAQ: CREX, CREXW) says that one if its long-standing retail customers agreed to a three-year term for the company to continue delivering software as a service to its vast fleet of store locations throughout the US. […]
Growth of £8bn above original forecasts powered by boom in online sector but also increasing cost of advertising. […]
Brandenburg-based Green City Solutions has developed CityBreeze, the world’s first DOOH screen containing regenerative air quality filters made from moss. This plant has an ability to attract and metabolise all kinds of harmful pollutants such as black carbon and nitrogen oxides, removing them from the atmosphere. […]
The fair will display the latest technological capabilities in indoor and OOH advertising, printing, static and digital signage, retail displays, finishing and fabrication, as well as consumables and media. […]
Lamar had the lowest pay ratio of the public out of home companies. Lamar’s Sean Reilly earned 91 times the average median employee salary at Lamar in 2021. Jeremy Male made 125 times the average median employee salary at OUTFRONT. […]
In thousands of states, cities, and towns around the country, there are different rules for on-premise and off-premise advertising. What this means, essentially, is that billboards and other outdoor advertising that promote a business, and that are not located at the location of the business, are more heavily regulated. In a recent decision written by Justice Sotomayor, the U.S. […]
Helio is an online media marketplace startup connecting buyers and sellers in Australia. Helio says that, with its "online self-serve model," businesses can search and book media spaces 24/7 – it’s as easy as booking an Airbnb or Uber. […]
The alliance will enable Xandr Invest advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP) Invest DSP, the company's Demand Side Platform, will be integrated into the Hivestack Supply Side Platform (SSP) which will allow for Xandr's advertisers to access Hivestack's premium global DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals. […]
Hosted by OneScreen.ai's Chief Strategist Tim Rowe, OOH Insider is the first out-of-home advertising podcast to hit 100 episodes; has earned 5 awards so far this year BOSTON — April 27, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is celebrating its continued support of the OOH Insider show as host Tim Rowe welcomes back his first-ever guest, James Heller, CEO and co-founder of Wrapify, the performance-driven ad tech platform for brands, for the 100th episode. […]
Interview with Grand Visual's creative director Ric Albert. So, Ric, what’s your take on the current state of creativity in DOOH? Ric> I believe that the potential for creativity in DOOH has never been stronger. […]
This is a fantastic example of a corporate client buying entirely into the advice that creative should drive the decisions and designs when using ... […]
Many to most of the LED display manufacturers selling outside of China have, in recent years, started marketing bundled, fixed-size screens and gear as ... […]
Michael Wretham, Head of Integrated Planning at independent media agency Match & Wood. There are three key principles to consider in regards to trigger pDOOH: Data, Creative and Activation. Data: CRM, Sales and Competitive Connectivity is key in building a foundation for trigger marketing – and the more up to date the data is, the more likely automation is possible for key decisions. […]
By Hannah Bowler. Programmatic essentially uses automated technology to buy and manage ad spots and, in the case of digital out-of-home (DOOH), it means campaign delivery times can be cut from a day to one hour. The reactive nature of programmatic DOOH, according to Karc, means “you are able to communicate with the audience flexibly and adapt to changes quickly”. […]
