Editors’ Picks

U.S. Ad Spending Surges 13% During Q1: Out-of-Home, Digital Outpace All Other Media – OOH up 72% (MediaPost)

A free subscription is required to read the full article. All other media had healthy increases, especially digital (24%) and out-of-home (72%). Overall ad spending surged 13% during the first three months of 2022, according to an analysis released this week by Standard Media Index, but the expansion was uneven across the major media. […]

mediapost.com
Thu, Apr 21, 2022 at 6:25 PM

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Supreme Court Sides With Austin In Battle Over Digital Billboards (MediaPost)

A free subscription is required to read the full article. Siding with the city of Austin, Texas, the Supreme Court said Tuesday that a local ordinance outlawing some digital billboards based on their location is "content neutral. […]

mediapost.com
Thu, Apr 21, 2022 at 6:22 PM

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Lemma launches Supply Side Platform for DOOH advertisers (Campaign India)

Lemma, a programmatic digital out of home (pDOOH) company, has launched an independent Supply Side Platform (SSP) called Lemma SSP. Created for DOOH advertisers, the SSP aims to address the need for transparency in measuring ROI and media spends on DOOH. […]

campaignindia.in
Thu, Apr 21, 2022 at 6:20 PM

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Full analysis: How JCDecaux and TapTap executed Brico Dépôt Iberia’s programmatic DOOH campaign (ExchangeWire)

Brico Dépôt Iberia is a DIY and home improvement chain belonging to the Kingfisher group with roughly 2,200 employees and 31 stores throughout Spain and Portugal. The company was looking to proactively showcase Father’s Day and home renovation offers through an outdoor campaign. […]

exchangewire.com
Thu, Apr 21, 2022 at 6:19 PM

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How does programmatic OOH work? (VIOOH via New Digital Age)

Programmatic out-of-home (OOH) allows advertisers to reach targeted audiences at prime locations while media owners maximize the usage of their inventory. But how exactly does programmatic OOH really work? Programmatic has revolutionised digital advertising on desktop and mobile and is now beginning to make a major impact on digital OOH. […]

newdigitalage.co
Thu, Apr 21, 2022 at 6:13 PM

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JCDecaux South Africa introduces 3D Deep Motion digital display at Sandton City (Media Online)

Through our 3D Deep Motion Digital anamorphic displays, we aim to increase engagement and emotional relevance, by providing consumers with large colourful creative that can be easily captured and shared instantly. Attention-grabbing content and campaigns lead to improved brand recognition, enhanced recall and trust with the consumer, which notably affects advertisers’ bottom line. […]

themediaonline.co.za
Thu, Apr 21, 2022 at 5:43 PM

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DOOH ad marketplace OneScreen AI to plant 10,000 trees each year in Madagascar, with the help of Evertreen (Yahoo Finance)

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. […]

finance.yahoo.com
Thu, Apr 21, 2022 at 5:39 PM

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How the principles used in invalidation of the mask mandate apply to administrative rules of the billboard industry (Billboard Insider)

by Richard Rothfelder, Partner, Rothfelder and Falick. Once again, controversial national events have application to the billboard industry, in this case on billboard administrative rules. In particular, on April 18th, a Federal District Judge ruled that the mask mandate rules imposed by the U.S. […]

billboardinsider.com
Thu, Apr 21, 2022 at 5:06 PM

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Supreme Court Upholds On/Off Premise Distinction in Austin v Reagan (Billboard Insider)

As anticipated, the Supreme Court issued their ruling on Reagan v Austin. Insider has initial comments below on the ruling and you can expect more as we all get a chance to research the opinion in more detail. […]

billboardinsider.com
Thu, Apr 21, 2022 at 4:59 PM

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2nd Gen Looking Glass Light Field Displays Add Larger Sizes, Richer 3D Viewing Experiences (16:9)

A post yesterday went into how an impressive grand-scale projection for a TV series promotion was billed as a hologram, but wasn’t really. So ... […]

sixteen-nine.net
Thu, Apr 21, 2022 at 8:36 AM

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Spain Drops Masks Mandates, As Does Next Month’s ISE Trade Show There (16:9)

If you have plans to attend the big Integrated Systems Europe pro AV and digital signage trade show next month in Barcelona, you will ... […]

sixteen-nine.net
Wed, Apr 20, 2022 at 10:41 PM

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Takedown vs new billboard ratios (Billboard Insider)

Andy Goodman, Age Advertising. Many cities require you to takedown a certain number of square feet of billboard advertising in order to construct a new static billboard or in order to be able to convert a static billboard into a digital billboard. Today out of home development expert Andy Goodman talks about takedown ratios. […]

billboardinsider.com
Wed, Apr 20, 2022 at 10:40 PM

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JCDecaux makes its 2021 financial information documents available to the public (Globenewswire)

This Universal Registration Document includes the following documents: the 2021 annual financial report; the report of the Supervisory Board on corporate governance; the description of the share buyback program; the declaration of extra-financial performance. Key Figures for JCDecaux: 2021 revenue: €2,745m (a). […]

globenewswire.com
Wed, Apr 20, 2022 at 6:51 PM

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France accuses outdoor advertisers (JCDecaux and Metrobus) of market sharing (Global Competition Review)

A paid subscription is required to read the full article. By Olivia Rafferty. France’s Competition Authority has sent a statement of objections to JCDecaux and Metrobus alleging that the pair colluded to share the outdoor advertising market as part of an agreement to jointly acquire a minority stake in another company. […]

globalcompetitionreview.com
Wed, Apr 20, 2022 at 6:50 PM

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How to design ads for out-of-home advertising (EMC Outdoor)

by Jonathan Megahey. Designing for out of home can be exciting but also very challenging. Out of home can require a different eye than other media. […]

emcoutdoor.com
Wed, Apr 20, 2022 at 6:47 PM

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