Winning business with whale clients is always good news for service providers in digital signage, or just about any industry, but it is only ... […]
Sponsored feature. Interview with Guillermo Garcia, Broadsign EMEA. With audiences spread across channels like digital, audio, and Connected TV, brands are fighting to capture attention with relevant messaging that consumers will absorb. […]
Chris Grosso, CEO of Intersection, an out-of-home media and technology company. Even without first-party location data, location targeting remains possible with out-of-home (OOH) media like billboards, transit shelters, and buses. OOH advertising ensures ads run exactly when and where they are most relevant on both digital and static formats. […]
by Wendy Stokes. 1. They Are One Of The Most Cost-Effective Forms Of Advertising. […]
BY GABRIEL SANDOVAL AND JOSHUA MCWHIRTER, URBAN OMNIBUS. CityBridge largely failed to accomplish its goal of helping to bridge the digital divide in the six years after kiosk installation began. […]
Hat Tip Ed Tang for noting this on Linkedin I have nowhere near the technical chops/smarts to explain this properly, but Sony has a ... […]
Andy Goodman, Age Advertising. There are a few possible situations when talking to property owners who say they own or want to own the sign. The first is that the billboard is already existing and the property owner is investigating their options during the renewal negotiations. […]
Retail Experience Conference. Wednesday 11 May 2022. Cubic Theatre, London Transport Museum, Covent Garden. […]
Brands and agencies can now enhance any campaign across the Captivate network to become a direct-to-consumer (DTC) experience without changing the front-end creative, by displaying ACTV8me's Sequential QR Code™, (SQR™) that adds greater brand flexibility and interactivity in a programmatic way. […]
Pearl Media, in partnership with Seaport Capital, has acquired LURE Outdoor, making it one of the premier street level Out of Home Media companies in the United States. Based in New York City, LURE Outdoor's OOH mix encompasses over 120 high profile street level billboards, barricades and storefronts throughout New York City, Brooklyn, Chicago, and Los Angeles. […]
Velocity's digital standee and the digital poster are part of the new deployments among the 4,000 innovative digital displays to be deployed in cinemas nationwide, including within the 12 theater groups signed to Velocity's Cinema Lobby Network in the past six months. […]
In a QMS/Neuro-Insight study of 30 examples across 15 categories, one of the strongest performers used digital capacity to evolve in a simple change that displayed the day of the week and the temperature at the time. The data-driven targeting delivered an 18 per cent stronger result than the average, static DOOH campaign. […]
Hat Tip to AV Magazine for noting this … Digital OOH media companies have been trying to use smart city add-ons – like community ... […]
The Toronto-area analog and digital sign firm Media Resources has developed an interesting partnership to use and sell tech that’s specifically designed to keep ... […]
Sponsored feature. by: Jeanne Hopkins. Reprise turned to OneScreen.ai to coordinate their Out of Home advertising efforts at B2BMX in March of 2022. […]
