Editors’ Picks

OOH advertising opportunities in Malaysia (Moving Walls)

Malaysia’s dynamic market offers a rich tapestry of advertising opportunities. The country’s population of over 33.4 million people is predominantly urban, with major cities experiencing rapid growth and development. Kuala Lumpur, the capital, alone houses over 1.8 million residents and is a bustling metropolis with a high concentration of economic activity. […]

movingwalls.com · Promoted content
Wed, Sep 4 at 12:11 AM

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Adams Outdoor acquires 75 displays of Triad Outdoor in North Carolina (Billboard Insider)

Terms of the deal were not disclosed. No brokers were involved. Triad, a family-owned business founded in Greensboro, NC, installed its first billboard in 1972, and grew to own and operate 75 display faces, including 1 digital face. […]

billboardinsider.com
Wed, Sep 4 at 12:10 AM

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Retail media networks need a deeper integration of DOOH with all its elements (The Media Leader)

Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. […]

the-media-leader.com
Tue, Sep 3 at 2:31 PM

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Home Depot’s retail media network is using Pentaleap’s algorithm to increase the relevance of its ads (Chasin Store Age)

Dan Berthiaume. Since incorporating Pentaleap's platform into its sponsored products strategy, The Home Depot says it has delivered ads that align more closely with shopper needs by highlighting the right products at the right time. According to Home Depot, advertisers have already observed an uptick in returns on ad spend. […]

chainstoreage.com
Tue, Sep 3 at 2:23 PM

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There were 91.5 million installed digital signs in 2023: Berg Insight report (IoT Business News)

Growing at a compound annual growth rate (CAGR) of 10.3 percent, the installed base of connected displays is expected to reach 149.4 million units in 2028. Market growth is driven by greater demand for digital signage solutions in all market verticals, technological advancements and a continued decline in prices. […]

iotbusinessnews.com · Promoted content
Tue, Sep 3 at 2:16 PM

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Billboard operators: Why you should include a termination clause in your lease (Billboard Insider)

Billboard Insider’s take: Every out of home lease should have a clause which allows you to terminate if the lease becomes economically undesirable in your opinion. That’s the lesson of M-59 Joy vs Lamar Advertising. In 2008, Lamar Advertising entered into leases for 2 billboards in Michigan on land owned by M-59 Joy, LLC. […]

billboardinsider.com
Tue, Sep 3 at 2:02 PM

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OOH ad sales tips: How to finish 2024 strong (Billboard Insider)

Charlie Callari. As the year draws to a close, there’s often a final push to meet or exceed annual targets. It’s also a time when many businesses finalize their advertising budgets for the upcoming year, making it a prime opportunity to secure deals. […]

billboardinsider.com
Tue, Sep 3 at 1:56 PM

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Billboard Advertising Opportunities in Singapore (Moving Walls)

Singapore, a global financial powerhouse and one of the most densely populated cities in the world, offers a prime environment for outdoor advertising. With a population exceeding 5.92 million and a thriving economy, Singapore’s urban landscape provides unparalleled opportunities for billboard advertising. […]

movingwalls.com · Promoted content
Tue, Sep 3 at 12:17 AM

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DOOH Opportunities for Performance Marketers: Webinar by DPAA

Results from DPAA Omnichannel Decision Makers Study Presented at September 11 Webinar Event Open to Non-Members   NEW YORK – September 3, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today a special webinar event on September 11 at 1pm ET on the results of its 2024 Omnichannel Decision Makers Study. […]

dpaaglobal.com
Tue, Sep 3 at 12:10 AM

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Global retail media spend will overtake linear TV next year; and other latest stats (Marketing Week)

By Niamh Carroll. Global investment in retail media is expected to pull level with linear TV spend this year, before overtaking it in 2025, according to the latest WARC global ad spend forecast. This equalising of spend comes despite a forecast increase in linear TV ad investment this year of 1.9%. […]

marketingweek.com
Mon, Sep 2 at 9:22 PM

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India’s OOH trade body (IOAA) considers legal action against Mumbai municipal authority over OOH policy (BW Marketing World)

The OOH ad operators argue 2022 policy valid until 2031 and cite potential financial losses; new restrictions threaten existing investments and future growth. […]

bwmarketingworld.com
Mon, Sep 2 at 4:48 PM

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Analysis: What challenges lie ahead for retail media in H2 2024 and beyond (Internet Retailing)

Paul Skeldon, Editor. Perhaps the biggest challenge facing the retail media ecosystem is fragmentation. Retail media is still relatively nascent and, while it has rapidly developed, it leaves in its wake a bewildering array of networks, channels, inventory, budgets and reports. […]

internetretailing.net
Mon, Sep 2 at 4:30 PM

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DPAA Global Summit – Video Everywhere conference October 15, 2024 NYC

The DPAA Summit program includes leading brand and agency speakers, exhibit areas, networking, lunch, PLUS surprise live entertainment. Join us in person at Pier 60 (Chelsea Piers) in New York City for this annual event. […]

dpaasummit.com · Promoted content
Mon, Sep 2 at 12:14 AM

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Green signage alternative to e-paper: reflective LCDs (Invidis)

by Antonia Hamberger. Using 80 percent less energy than regular LCDs but having response time of 7ms, they are marketed as a new green signage alternative to e-paper. Taiwanese manufacturer Hannstar wants to showcase an alternative to E Ink-based displays: Under the Hannspree brand, the company is marketing so-called Ecovision Paper Displays. […]

invidis.com
Sun, Sep 1 at 10:32 PM

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Digital signage tech firm ZetaDisplay reports strong growth in Q2 2024 (Globenewswire)

April – June 2024: • SaaS revenue increased by 24.5% to SEK 66.9 (53.7) million; • Excluding the impact of acquisitions, the increase in SaaS revenue was 6.5%; • Net sales increased by 28.7% to SEK 163.3 (126.9) million; • Gross margin decreased to 55.5% (61.4%); • Adjusted EBITDA was SEK 27.9 (15.3) million. […]

globenewswire.com
Sun, Sep 1 at 10:31 PM

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