Wednesday, March 12, 2025

Editors’ Picks

Tuesday, January 31, 2023 Tue, Jan 31, 2023

JCDecaux wins 15-year exclusive Advertising Street Furniture Contract in Macau SAR, China

JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, announced that its JV subsidiary, JCDecaux (Macau) Limited, created in partnership with HN Group (JCDecaux 80% / HN Group 20%), has been awarded a 15-year exclusive contract for the advertising street furniture in the Macau Special Administrative Region of the People's Republic of China (population: 682,000). […]

JCDecaux
Tue, Jan 31, 2023 at 12:11 AM

DOOH ad platform LDSK connects media owners with data-driven audiences from Advertima, Admobilize, Data Jam and Quividi (LDSK)

Thanks to live connections with the industry’s top data providers, Media Owners using the LDSK platform now have the power to deliver hyper-targeted audiences that offer meaningful value for advertisers. Working together, LDSK and data providers Advertima, Admobilize, Data Jam and Quividi have pre-built connections that enable a real-time feed of data for anyone using the LDSK platform. […]

ldsk.io
Tue, Jan 31, 2023 at 12:10 AM

Long time president of OOH ad operator YESCO Patrick O’Donnell retires (YESCO)

Patrick O’Donnell, president, YESCO Outdoor Media is a 40-year veteran of out-of-home advertising who earned top industry accolades during his tenure, O’Donnell will continue to serve as a consultant for YESCO throughout 2023. Nathan Young, a fourth-generation descendant of YESCO’s founder Thomas Young, Sr., will succeed O’Donnell as YESCO Outdoor Media president. […]

yesco.com
Tue, Jan 31, 2023 at 12:10 AM

Monday, January 30, 2023 Mon, Jan 30, 2023

Australian OOH revenue was up 27.6%, to $1bn in 2022; surpassed pre-pandemic level (Mumbrella)

The Australian out-of-home (OOH) media continued the trajectory of post-pandemic recovery, according to the Outdoor Media Association (OMA). Digital OOH (DOOH) revenue accounts for 64.1% of total net media revenue year-to-date, an increase over the recorded 58.9% for the same period last year. The industry is projecting an annual compound growth rate of 9% over the next four years. […]

mumbrella.com.au
Mon, Jan 30, 2023 at 11:02 PM

Alta Fox becomes the largest shareholder at Daktronics, insists on removal of the company’s CEO (Billboard Insider)

Insider Takes: Alta Fox has, according to the Schedule 13D filed by the company, increased their stock position in Daktronics, purchasing an additional 1.1 million shares on January 20th. That brought their total holds above the 5% threshold requiring the filing of this latest report with the SEC. We also want to note a formal comment Daktronics provided to Keloland. […]

billboardinsider.com
Mon, Jan 30, 2023 at 10:14 PM

Infographic: Survey conducted by Universal McCann’s AdScience shows data-driven DOOH campaigns are more effective than standard DOOH ads (Awarion)

First announced in the IAB Turkey DOOH Webinar held in October 2022, the research conducted on 200 participants shows the power of dynamic creative in DOOH. Conducted with the support of Universal McCann’s AdScience team and commissioned by Awarion, the research used videos of actual campaigns as materials when asking the questions to sample. […]

awarion.com
Mon, Jan 30, 2023 at 12:29 AM

Sunday, January 29, 2023 Sun, Jan 29, 2023

Global wins pubic tender to retain outdoor advertising contract with Ireland’s largest public transport provider (AdWorld)

The contract, which was awarded towards the end of 2022, has already commenced and will run for a period of five years with an option for CIÉ to extend it for a further two years. Global will be responsible for managing and developing as well as marketing and selling the largest and most valuable portfolio of outdoor advertising assets in Ireland. […]

adworld.ie
Sun, Jan 29, 2023 at 6:09 PM

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