I’m kind of drafting off some content from Sixteen:Nine’s German language content partner invidis from some insights from last week’s ISE trade show – ... […]
Invidis: "No other ISE trade fair appearance polarized people as much as Samsung this year. Because apart from a MicroLED and a sustainability zone, there was nothing to be seen at Samsung: The world market leader preferred to present all solutions and innovations behind a black wall, excluding the general ISE public. […]
Search All ISE Content; Search Videos. […]
There are always some specialty display manufacturers at pro AV trade shows – like last week’s Integrated Systems Europe – demo’ing some version of ... […]
The JCDecaux SMARTFRAME network launched in 2019 with five screens around Auckland CBD. It’s now grown to 20 screens, including Wellington and Christchurch, with plans to more than double the size of the network to reach a total of 50 panels by the end of 2023. […]
When the pandemic hit, there were numerous CMS software providers actively trying to develop new or tweak existing products and functionality to address the ... […]
Paris, 8 February 2023 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, announced today that its Norwegian subsidiary “JCDecaux Norge AS” has been awarded a 10-year contract for the advertising street furniture, including digital in Stavanger, which is the oil capital and the centre of the third largest urban area in Norway. […]
Just a few years back, most marketers in Hong Kong and Taiwan felt the concept of programmatic DOOH (pDOOH) was yet another dreaded digital innovation they would have to get their heads around. […]
Billboard Insider’s take: A nice deal for the city. Two static billboards come down in exchange for one new digital. The digital can be used for Amber alerts, police notices, weather warnings and municipal advertising. […]
Billboard Insider gets a steady stream of phone calls from investors looking to enter the out-of-home market. Private equity investors like out-of-home’s (low) barriers to entry, low technology risk, digital billboard upside as well as the fact that out-of-home has been growing faster than the US economy. […]
PPDS (opens in new tab) launched its new, slimline Philips High Bright 4000 Series, delivering excellent picture clarity and performance to any indoor or semi-outdoor environment, including in challenging, highly light areas. Unveiled and demonstrated for the first time at ISE 2023, the 4000 Series was designed for content that demands to be seen at all times. […]
18 newly constructed digital advertising displays in New York, New Jersey, Delaware and Pennsylvania are coming on-line in Q1 2023. These new digital locations increase Premier's network to 45 large-format digital advertising displays. Overall, Premier will have added more than 130 digital advertising faces in the year ended March 31, 2023. […]
As the first market in Asia to carry out the campaign, the campaign has driven a drastic increase in McDonald’s Hong Kong’s Instagram followers by 30% and attracted over 350,000 social media engagements, as well as 10,800,000 impressions, according to the release. To raise more eyebrows, McDonald’s has taken the promotion from online to real life. […]
Illustrating this, most of 4,514 UK of JCDecaux's digital screens can be bought programmatically. Dom Kozak, head of programmatic at JCDecaux UK, reflects on who is buying the media and why. Kozak reflects that all the biggest players in the UK now have bespoke programmatic digital out-of-home (DOOH) solutions. […]
LUMOS Car Tops display dynamic ads on high resolution displays on top of rideshare vehicles such as Uber's and Didi's. The technology is a companion offering to LUMOS Smart Bags, which displays advertising on food delivery bags on bicycles. LUMOS focuses on programmatic IoT-enabled LED smart screens displaying digital out of home (DOOH) advertising to the home delivery economy. […]