Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles. Finding the right type of OOH advertising means looking at six different factors. Pricing: The format should fit into your budget. […]
Luke Westin, Senior Product Manager at Chief. b The first thing to think about when planning a display or content is the experience you want to deliver: Is it collaboration, wayfinding, branding, interaction, or decoration? All of that feeds into the system in different ways. […]
Times Innovative Media (Times OOH) has been awarded an exclusive 20-year advertising contract for the recently opened Manohar International Airport. The airport has been built by GMR Group at Mopa in North Goa and began operations on 5 January. […]
UAE: Location Media Xchange (LMX), the supply-side arm of Moving Walls Group along with its sales partner Mizet has announced a partnership with Pyxis that will see a new retail Digital Out-of-Home (DOOH) screen network equipped with content management technology. […]
That giant LED-clad orb now getting finished off inside and out in Las Vegas will launch later this year with the Irish rock band ... […]
Andy Goodman, Age Advertising. A ten-year lease with a digital sign would not work at all. We traditionally go in and ask for a 30-year deal when we are doing digital signage. […]
The huge professional service/consulting company Accenture has made what it describes as a strategic investment through its Accenture Ventures wing in the holographic displays ... […]
DOOH network Mesmerize posted on LinkedIn the news of being acquired by MJH Life Sciences. MJH Life Sciences confirmed the acquisition in a LinkedIn post. […]
The California Coastal Commission approved a bid by the city of Eureka to ban all new digital signs and billboards. “I’m just delighted. We think they are really ugly,” said Michele McKeegan, the head of Keep Eureka Beautiful's tree project, a volunteer community advocacy group that supported the legislation. […]
By David Heitz / NewsBreak Denver. (Aurora, Colo.) Aurora may allow electric billboards on city property. Currently the city restricts billboards. […]
New small and large format digital signage will be introduced, and existing assets refreshed across a variety of sites that are located within Perth Airport’s airport terminals, retail centres and road network. Andrew Hines, COO, JCDecaux said: “Perth Airport and JCDecaux have been in partnership for many years. […]
By: Dave Haynes. SoC technology has changed how digital signage operates across all industries. SoC, which stands for System-on-Chip, is the technology that integrates all key computer components into one compact board. […]
Aaron Poole, PML Group. Four in five Irish adults are now proactively trying to lead a healthy lifestyle, leading to consumers curtailing their alcohol consumption. This has been anticipated by the market, with brands such as Guinness, Carlsberg, and Gordon’s offering zero alcohol alternatives that have become a mainstay in the on and off trade alongside their core products. […]
The potential for revenue with digital billboards is greater than with static billboards. However, offering the right digital signage advertising rates is critical. If your rates are too low or too high, you’ll be leaving money on the table — either because you’re getting less than what a billboard spot is worth or because there are unfilled slots in the rotation. […]
Businesses can now use Broadsign’s content management solution to deliver ads across LG commercial display networks without external media players LINCOLNSHIRE, Ill., Feb. […]