Alcohol brands are using OOH to advertise zero alcohol drinks in Ireland (AdWorld)

Aaron Poole, PML Group. Four in five Irish adults are now proactively trying to lead a healthy lifestyle, leading to consumers curtailing their alcohol consumption. This has been anticipated by the market, with brands such as Guinness, Carlsberg, and Gordon’s offering zero alcohol alternatives that have become a mainstay in the on and off trade alongside their core products. […]