Editors’ Picks

Uber Launches Self-Serve, Out-Of-Home Cartop Ad Platform (MediaPost)

The cartop equipment, which is professionally installed, is offered by invitation-only to highly rated drivers who are on the road for more than 20 hours a week, whether driving on the Uber platform or for personal reasons such as picking their kids up from school. Uber’s revenue run-rate from advertising in Q4 2022 exceeded $500 million, the company reported in February. […]

mediapost.com
Wed, Mar 15, 2023 at 11:40 PM

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22,000-screen DOOH network National Retail Solutions to use campaign metrics and analytics tools provided by Place Exchange (Digital Signage Today)

National Retail Solutions, which operates a nationwide POS network for American retailers, says it is using the PerView solution from Place Exchange for analytics of its fleet of over 22,000 DOOH displays. […]

digitalsignagetoday.com
Wed, Mar 15, 2023 at 11:24 PM

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How to find a good location for your billboard (Billboard Insider)

Billboards for Education Founder Matt Richman. What makes for a good location? […]

billboardinsider.com
Wed, Mar 15, 2023 at 6:03 PM

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Major Brands to Speak at DPAA Summit

Initial Speakers, Awards Programs and Additional Features Announced for October 10 Summit, Chelsea Piers, NYC   NEW YORK – March 15, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today initial speakers for their October 10 DPAA Global Summit, this year entitled Omnivideo. […]

dpaaglobal.com
Wed, Mar 15, 2023 at 2:11 PM

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Endangered Kelp Forests Get Replicated On Big SFO LED Display (16:9)

Virtual aquariums have been used before for large-scale LED video walls, as have virtual waterfalls, but a new digital piece running in one of ... […]

sixteen-nine.net
Wed, Mar 15, 2023 at 9:30 AM

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How Gavin Smith’s Backyard Tinkering Led To The World’s Most Advanced 3D Volumetric Display (16:9)

When I was at the big ISE pro AV trade show a few weeks ago, I yet  again saw several products that were billed ... […]

sixteen-nine.net
Wed, Mar 15, 2023 at 7:20 AM

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Approximately 75% of OUTFRONT’s billboard structures in the U.S. are “legal nonconforming” billboards; and other facts from the 2022 annual report (Billboard Insider)

34% of OUTFRONT’s revenue comes from New York and LA. Almost all of OUTFRONT’s revenue is from large cities. OUTFRONT seems to be the most willing of the public out-of-home companies to act as a sales agent for digital signs it doesn’t own…”we entered into marketing arrangements to sell advertising on 85 third-party digital billboard displays in the U.S. […]

billboardinsider.com
Tue, Mar 14, 2023 at 10:47 PM

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Harvard Research Confirms E-Paper Displays Easier On Eyes (16:9)

I doubt eye strain is much of a factor when end-users and their solutions providers make choices about screens to use for digital signage ... […]

sixteen-nine.net
Tue, Mar 14, 2023 at 10:44 PM

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SVB, Signature Bank collapse raises questions (Retail Customer Experience)

by Bradley Cooper — Editor, ATM Marketplace. This week, the banking world was featured on the mainstream news in a big way, when reports came out that Silicon Valley Bank, the 16th largest bank in the U.S. was in freefall. […]

retailcustomerexperience.com
Tue, Mar 14, 2023 at 10:41 PM

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This company purchases ground leases and land under billboard structures (Billboard Insider)

Interview with Scott Furcolow, SVP Billboards, Accelerate Investment Partners. Accelerate Investment Partners acquires, owns and manages investments in real property interests under energy and infrastructure locations across the country. […]

billboardinsider.com
Tue, Mar 14, 2023 at 7:02 PM

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LG Introduces Outdoor DVLED GNEB Series Displays (Commercial Integrator)

Lincolnshire, Ill.-based LG Business Solutions USA introduced a new series of outdoor direct-view LED (DVLED) displays specifically designed for installation in the outdoor areas of cruise ships. […]

commercialintegrator.com
Tue, Mar 14, 2023 at 5:50 PM

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Do Media Owners Need To Go All-In On Programmatic DOOH? (Hivestack via 16:9)

Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can ... […]

sixteen-nine.net
Tue, Mar 14, 2023 at 8:51 AM

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DPAA to hold a LATAM DOOH session on April 17, 2023 in Miami

DOOH Cross-Border Learning & Cocktails. April 17, 2023 @ 4:00pm This DPAA Global session looks at the growing role of digital out of home advertising in today’s omnichannel mix. Leading brands and agencies discuss the opportunities for global marketers to reach the Latin American market using one of today’s fastest growing media. […]

dpaaglobal.com
Tue, Mar 14, 2023 at 12:14 AM

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How programmatic DOOH campaigns are measured today (JCDecaux via Open Mic)

by Dom Kozak.. Marketers are regularly using at least 13 metrics to evaluate the performance of their programmatic digital out-of-home (prDOOH) campaigns. How are prDOOH campaigns being measured today? […]

thedrum.com · Promoted content
Tue, Mar 14, 2023 at 12:14 AM

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IAB Australia and OMA to hold a one-day conference on programmatic DOOH March 30, 2023

IAB Australia and the Outdoor Media Association (OMA) are collaborating to curate Powering DOOH 2023. The one-day conference which will be held on 30 March 2023 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia. […]

IAB Australia
Tue, Mar 14, 2023 at 12:14 AM

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