IAB Australia and OMA to hold a one-day conference on programmatic DOOH March 30, 2023
Tuesday, March 14, 2023
IAB Australia and the Outdoor Media Association (OMA) are collaborating to curate Powering DOOH 2023. The one-day conference which will be held on 30 March 2023 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
Ben Milne, Global Head of Out of Home Media at Dentsu will be delivering a keynote discussing the global landscape and exploring opportunities for agencies and marketers in programmatic DOOH.
IAB & OMA Member companies receive 2 free tickets to the event, with extra tickets available for purchase. Marketers who either invest in digital out of home advertising or are looking to invest can also register for 2 free tickets per organisation. (extra member tickets $125, non member $200)
9am: registration for 9:30 start
9:30am – 5pm: conference
5pm-7pm: networking drinks
- Evolving programmatic DOOH standards for omni-channel buying
- Local Standards
- Data, metrics & measurement
- Geo-location and privacy
- Range of new local case studies
- Programmatic DOOH measurement in the marketing mix
- Planning and buying tips
Ben Milne, Global Head of OOH, dentsu
Emma Hegg, Group Director – Platforms, oOh!
Gai Le Roy, CEO – IAB Australia
Charmaine Moldrich, CEO – OMA
Michael Wretham-Brown, Head of Digital & Integrated Planning – Match & Wood
Tom Sherson, Paid Media Manager – Tourism Tasmania
Manon Jardin, Account Manager – Starcom Australia
Keren Homan, Senior Platform Strategy Lead – Yahoo
Brad Palmer, National Programmatic Director – JCDecaux Australia
Jonas Jaanimagi , Head of Tech, IAB Australia
Hillary Slattery, Director Programmatic Product – IAB Tech Lab (virtual)
Jill Wittkopp, VP Product – IAB Tech Lab (virtual)
Grant Guesdon, Research Manager – OMA
Ashleigh Scott, Head of Programmatic – oOh!
Laura Wall, Head of Programmatic – QMS
Sabarish Chirakkal, Programmatic Director – Val Morgan Outdoor
Jo-Ann Foo, Senior Director, Analytic Partners
Ben Allman, Head of Sales ANZ – Broadsign
Tara Coverdale, Group Director Data & Insights – oOh!
Cristina Smart, Head of Data Innovation – JCDecaux
Sabarish Chirakkal – Programmatic Director – Val Morgan Outdoor