Sad news out of New England: the founder and CEO of the media play-out hardware and software services company MediaVue Systems has passed away. ... […]
Link Media Outdoor continues to benefit from scale economies associated with acquisitions. Billboard Insider’s take: A benefit of tuck-in acquisitions is that you can bring in revenues without corresponding expenses. Link Media’s cashflow margin has increased from 31% to 35% due in part to the acquisition of Keleher and Missouri Neon. […]
Talon, the global out-of-home media agency, has acquired Evolve, an international out-of-home (OOH) specialist. Evolve has offices in London, Singapore and New York and is headed up by its founder and CEO, Robin Hall, and managing director, Danielle Austin. […]
Schwartz Media publishes The Monthly, The Saturday Paper and 7am. Running throughout 2023, the campaign will use the digital outdoor media company’s programmatic digital out-of-home (pDOOH) solution to promote The Saturday Paper and The Monthly across its digital network, including the City of Sydney and digital large format assets in Melbourne and Canberra. […]
Media owners’ U.S. ad revenues are expected to grow 3.4% to $326 billion this year, according to a quarterly forecast from Magna, a media intelligence and investment firm that is part of Interpublic Group of Cos.’ Mediabrands. […]
The collaboration allows Ocean to use The SmartMedia Stack, SMT's self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and mobile screens for brands seeking immersive audience experiences. […]
Chicago, known as the “Windy City,” is a top-tier OOH advertising market boasting diverse media options that effectively target different audiences and locations. This bustling metropolis, renowned for its rich culture and history, deep-dish pizza, hot dogs, and blues music, is home to over 2.7 million people and numerous Fortune 500 companies. […]
Raleigh, NC – March 27, 2023 – Reveal Mobile, the geofencing marketing and campaign measurement company, has launchedy a new out-of-home (OOH) campaign measurement solution that shows segments of audiences exposed to an OOH ad while the campaign is still running. The new measurement study, designed for mid-market brands and retailers, is updated daily and viewable throughout the campaign. […]
This content was created by an IAB UK member. Members of IAB UK can contribute to the Member Vault. Natali Terzioglu. […]
By: Kathryn Folliott. Interview with Scott Mitchell, Managing Director, Vistar Media Canada. “Within DOOH, there are several strategies that can be effectively applied across travel and tourism campaigns – a few of our favourites right now are weather triggers, seasonal promotions, co-op/regional marketing, and of course activating in contextually relevant locations,” he says. […]
Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “company”) (NASDAQ: CREX, CREXW), a provider of digital signage solutions, announced today that effective at 12:01 am on Monday, March 27, 2023, the Company will effect a one-for-three reverse stock split of its outstanding common stock. […]
Revenue from billboard operations comprised the biggest segment of Boston Omaha's business in 2022. Boston Omaha Corporation's Full Year 2022 Financial Results. […]
Hypercell’s audience measurement solution has been widely deployed in Europe, where clients like JCDecaux use the service in all major cities throughout Finland. […]
PML Group and IPSOS have studied the effectiveness of more than 800 Outdoor advertising campaigns in 2022, as part of the IMPACT research. The twelve winners are drawn from a diverse range of product categories including Finance, Telecoms, Dining, and Retail. 2022 was a huge year for Out of Home. […]
Interview with Matt Richman. How did you fund your company? I got a loan from a family member for my first billboard and was paying her back every month. […]