Editors’ Picks

T-Mobile’s Kevin McGurn: “The measurement is fully broken”; T-Moblile launches a retail media network (The Current)

Kevin McGurn, T-Mobile’s VP and head of sales, marketing and distribution. We wanted to first and foremost connect our own screens in 12,000 stores that are all around the United States for T-Mobile and Metro. But the fact is, there are very few standards today as the media landscape is fragmented, starting with television and into every other line item on a plan. […]

thecurrent.com
Sun, Sep 15 at 3:37 PM

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Lamar Advertising (LAMR): An Outdoor Ad REIT Spinning Off Attractive Income, Returns (MoneyShow)

Martin Fridson, editor of Forbes/Fridson Income Securities Investor. Lamar Advertising Co. (LAMR) is one of the largest outdoor advertising Real Estate Investing Trusts (REITs) worldwide, with more than 363,000 displays across 45 US states and Canada. […]

moneyshow.com
Sun, Sep 15 at 3:33 PM

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How to size an out-of-home easement (Billboard Insider)

Andy Goodman, Age Advertising. The size of the easement will vary depending on the design of the structure. On a 14′ by 48′ back-to-back structure, I would recommend a minimum easement length of 50′ or more. […]

billboardinsider.com
Fri, Sep 13 at 4:04 PM

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Blinged-Out College Sports Locker Rooms With Screens For Each Player Seemingly Becoming A Standard (16:9)

A few years ago some big US college football teams started adding digital to their blinged-out locker rooms and training facilities, and it is ... […]

sixteen-nine.net
Fri, Sep 13 at 7:41 AM

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Top digital signage integrators and software providers in DACH region – Germany, Austria, and Switzerland (Invidis)

Cancom ranks first in the entire DACH region, followed by Heinekingmedia in second place and P.O.S. The Instore Experience, the digital signage brand of Radio P.O.S., in third place. The complete ranking of the 35 largest integrators in the DACH region is available in the invidis Yearbook 2024. […]

invidis.com
Thu, Sep 12 at 5:34 PM

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Despite retail media’s growth, in-store measurement is still playing catchup (DIGIDAY)

By Michael Bürgi. With retail media networks continuing to attract a significant increase in media dollars from endemic advertisers — one estimate from eMarketer puts omnichannel retail media spend in 2024 at just under $60 billion — there’s one part of the business that’s been almost overlooked. Ironically, it’s the part of the business that’s been around longest: in-store media. […]

digiday.com
Thu, Sep 12 at 5:15 PM

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In-store retail media is proving more influential to consumers, compared to online advertising (Grocery Dive)

By Peyton Bigora. Currently, 84% of retail sales continue to occur in-store, making the potential of in-store retail media more crucial than ever before, according to a July report from in-store advertising provider Vibenomics. […]

grocerydive.com
Thu, Sep 12 at 5:12 PM

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IFA 2024: Highlights from a ProAV Perspective (Invidis)

by Antonia Hamberger. Berlin. In addition to thousands of commodities and plenty of absurdities, IFA 2024 also offered some things that deserved to be called innovative. […]

invidis.com
Thu, Sep 12 at 4:50 PM

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Mayfair Equity Partners acquires i-media, a DOOH network operating in 130 Motorway Service Areas (Outsmart)

Mayfair has acquired a majority stake in the business alongside the i-media management team. i-media gives advertisers access to UK motorists, a varied and affluent audience, reaching an average of 6.3 million weekly visitors and more than 31 million unique visitors annually in a high dwell-time environment. […]

outsmart.org.uk
Thu, Sep 12 at 4:47 PM

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Super-thin foil LED display turns Seoul restaurant window into billboard (16:9)

It’s interesting because it gives a business an opportunity to market at near-billboard scale, but without anywhere near the capital cost and complication of a conventional outdoor LED. The perforated material that holds the teeny LEDS is not invisible, as is often suggested by vendors, but it’s quite good in terms of still allowing people inside the building to see out. […]

sixteen-nine.net
Thu, Sep 12 at 4:38 PM

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Cyprus-based DSPL switches to windows, shrinks camera with v2 of analytics-driven digital signage software (16:9)

The company marries a modern digital signage CMS with no-code content creation with a computer vision audience measurement solution using an optical sensor (camera) the size of the little cloud-connected Wyze cubes I stick in windows to see what’s up at home when we’re away somewhere. […]

sixteen-nine.net
Thu, Sep 12 at 4:30 PM

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Daktronics is investing in software that runs its digital billboards (Billboard Insider)

Collin Huber, Market Manager – Out of Home Advertising, Daktronics. Our Venus Control Suite software, developed for the OOH industry, comes with our exclusive scheduling model to help users maximize their digital billboard revenue. Based on user feedback, our developers continually look for ways to improve functionality and user experience across all our software platforms. […]

billboardinsider.com
Thu, Sep 12 at 4:20 PM

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Unclear contract termination language may cost you a lot (Billboard Insider)

Billboard Insider’s take: This case illustrates the importance of clear contract termination language. If the Agreement had said that the agreement could only be terminated in writing, maybe the court dispute could have been avoided. The case also illustrates why your ad contract needs to say that any delay in posting an ad will be made up by days added to the end of the contract. […]

billboardinsider.com
Thu, Sep 12 at 4:16 PM

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Lamar Advertising stock hits all-time high at $126.82 (Investing)

Lamar Advertising Co (NASDAQ:LAMR) stock soared to an all-time high, reaching a price level of $126.82, marking a significant milestone for the outdoor advertising company. This peak comes amidst a robust year for Lamar, which has seen its stock value surge by 47.89% over the past year. […]

investing.com
Thu, Sep 12 at 12:17 AM

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No single media channel reaches more than 90% of adults every week, other than out-of-home advertising: IPA report (Marketing Beat)

IPA: Media landscape remains increasingly fragmented, OOH dominates cut through. By Tom West. “More media is being used concurrently rather than in isolation and attention is becoming more stretched as a commodity – fuelled by the ever-increasing smartphone take-up,” he explained. […]

marketing-beat.co.uk
Wed, Sep 11 at 7:23 PM

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