Editors’ Picks

Digital Signage program at InfoComm 2023 June 10-16, in Orlando, Florida (AVIXA)

InfoComm 2023, June 10-16 (exhibits 14-16) in Orlando, Florida, will present a wide-ranging digital signage program, featuring in-depth workshops, the D=SIGN conference, show floor tours, and networking. “InfoComm is the premier trade show for the digital signage community,” said Rochelle Richardson, CEM, Senior Vice President of Expositions and Events, AVIXA, producer of InfoComm. […]

avixa.org
Wed, Apr 19, 2023 at 1:54 PM

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Strategic Benefits of Out-of-Home Media (EMC Outdoor)

by Jonathan Megahey. Out-of-Home brings a lot to the table, but here are five key ways that it can improve your marketing plan: Building brand awareness and trust Increased ad recall Reaching Audiences That Other Media Can’t Flexibility in placement, format, and messaging Improving the performance of other media channels Let’s explore each of these 5 OOH benefits in more detail. 1. […]

emcoutdoor.com
Wed, Apr 19, 2023 at 11:32 AM

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Useful for Your Sales Pitch: Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult (Free research download)

New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. […]

OAAA
Wed, Apr 19, 2023 at 12:10 AM

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Local OOH ad operators and adtech firms are building the DOOH ad infrastructure in Abu Dhabi (Campaign Middle East)

By Jalaja Ramanunni. Recently, BackLite Media announced its expansion into the OOH media market in Abu Dhabi. It is launching a range of digital screens at Al Qana, the capital’s waterfront destination. […]

campaignme.com
Wed, Apr 19, 2023 at 12:10 AM

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Digital Signage Pavilion at InfoComm 2023 June 10-16 in Orlando, Florida; event info

W […]

infocommshow.org
Tue, Apr 18, 2023 at 2:38 PM

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Transit and place-based rebounding but not back to pre-covid; and other facts from the 2022 US OOH revenue report (Billboard Insider)

Four observations after reviewing the OAAA’s fourth quarter 2022 US out of home revenue figures. All sectors up. All US out of home industry sectors grew during the fourth quarter. […]

billboardinsider.com
Tue, Apr 18, 2023 at 2:37 PM

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Creative Realities deploys digital signage to boost sales at Road Runner Sports store chain

Creative Realities, Inc. (NASDAQ: CREX, CREXW), a provider of digital signage solutions, has deployed a custom digital signage network at Road Runner Sports that are already enhancing the in-store experience and streamlining sales associate efforts. […]

Creative Realities
Tue, Apr 18, 2023 at 2:32 PM

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DOOH Media Company Using Loopy Recipe Ideas On Subway To Drive Ad Impressions (16:9)

Photo credit: Hell Gate An NYC-focused news site called Hell Gate has a post up that gets into how the out of home media ... […]

sixteen-nine.net
Tue, Apr 18, 2023 at 8:42 AM

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Merchandised Smartphones Turned Into Teeny Video Walls For Mobile Retailers (16:9)

Mobile retailers have long been regarded as environments that would really benefit from digital signage technology because of the constant evolution of devices and ... […]

sixteen-nine.net
Tue, Apr 18, 2023 at 8:42 AM

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Horizon Media Canada agency launches an OOH planning and analytics platform to enhance audience targeting for advertisers

TORONTO, April 17, 2023 -- Horizon Media Canada has launched AMP, its proprietary OOH planning and analytics platform, to boost marketers' out of home advertising performance using precision audience targeting and location data-based site selection. AMP's Canadian debut is part of a broader expansion of Horizon's Data Solutions Group. […]

Horizon Media
Tue, Apr 18, 2023 at 12:17 AM

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WPP’s GroupM Nexus Makes Advanced Digital Out-Of-Home Capabilities Available To Advertisers In Singapore (MarTech Series)

Sightline, developed by GroupM Nexus, allows brands to plan, execute and measure the effectiveness of their DOOH campaigns, recently underscored by StarHub’s 48% reach uplift for their live cricket campaign GroupM, WPP’s media investment group, has laounched its advanced digital out-of-home (DOOH) solutions and technology suite Sightline in Singapore. […]

martechseries.com
Tue, Apr 18, 2023 at 12:14 AM

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Independent Billboard Operators of USA (IBOUSA) conference starts April 18 in Houston (Billboard Insider)

By Richard Rothfelder. The fun starts Tuesday morning with a golf tournament at historic Herman Golf Course. Afterward, we at Rothfelder & Falick are proud to sponsor a hearty Texas barbecue and beer dinner Tuesday from 6PM to 9PM at the Southside Place Clubhouse at 3743 Garnet Street. […]

billboardinsider.com
Mon, Apr 17, 2023 at 2:14 PM

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Under Armour Clads London “Brand House” Windows With Transparent LED (16:9)

The big old Battersea Power Station along the south side of Thames in London has been converted to a shopping and entertainment destination, revived ... […]

sixteen-nine.net
Mon, Apr 17, 2023 at 2:11 PM

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How Samsonite’s pDOOH campaign boosted brand KPIs (Broadsign)

Premier luggage brand Samsonite was looking to improve brand awareness and consideration for its high-quality luggage across major U.S cities. With fewer restrictions on air travel and an increase in consumer willingness to travel, the brand knew that more people would be on the move throughout the summer. […]

broadsign.com · Promoted content
Mon, Apr 17, 2023 at 2:06 PM

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Why Generative AI Isn’t Replacing Marketing Artists (Yet) (Onescreen AI)

by: Sam Mallikarjunan. I just got back from a trip to India where I spent some time visiting the Bengaluru Fort. […]

onescreen.ai · Promoted content
Mon, Apr 17, 2023 at 2:05 PM

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