by Scott Snowden. The first working prototype of the digital wayfinding and out-of-home advertising kiosk program has been made available for Santa Monica residents to inspect, examine and evaluate and we went along to prod, play and put it to the test ourselves. […]
Pete Hautem, National Sales Consultant, Billboard Planet. Technology makes each of our jobs much easier compared to just 20 short years ago. BUT, here is one thing it cannot do——SELL! […]
By Iulia Popescu. Put simply, programmatic DOOH is the automated buying, selling, and delivery of DOOH advertising on digital billboards and other signage. But its strengths go far beyond just the dynamic efficiency of "programmatic" ad buying and delivery. […]
By Mark J. Pescatore. Is your digital signage as useful as the DFW restroom display? […]
NEW YORK June 12, 2023--Funds managed by Blackstone Tactical Opportunities (“Blackstone”) have acquired a majority stake in New Tradition Media (“New Tradition” or the “Company”), an out-of-home media operator with assets across the nation’s largest markets. […]
Outgoing WOO President Tom Goddard outlined the factors holding back the growth of OOH advertising share in ad budgets. […]
Last week the World Out of Home Organisation (WOO) convened its global congress in Lisbon. Nick Parker,global managing partner of GroupM Outdoor, said "programmatic at the moment is still really “very small” from an investment perspective and that if it is not making up 25% of spend in five years’ time it would be “disappointing. […]
The World Out of Home Organization has announced the winners of its awards for both Digital and Classic plus Technical innovation at its Global Congress in Lisbon, held on June 7-9. Leadership: Andreas Soupliotis – Founder, President and CEO of Hivestack. The individual winners are: Lifetime Achievement Kinetic Global Chief Operating Officer Nick Parker. […]
Andy Goodman, Age Advertising. How often should you be in contact with a landlord? During the entitlement and permitting process, I will give the landlord an update on a monthly basis on the progress that I’m making with the City and with Caltrans. […]
Omni La Costa Resort, Carlsbad, CA (Near San Diego). Stay tuned for more details on speakers, sessions, and registration details. […]
Paris, France and Montreal, Quebec (June 12, 2023) – ARAGO (formerly the Mediakeys Platform) and Broadsign have integrated platforms to bring all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the first time on the ARAGO platform. […]
Branded Cities relaunches the Atrium Media Tower, now the largest digital screen in Canada. Toronto, Canada – June 12, 2023, - Branded Cities, North America’s Out-of-Home (OOH) company expanded its presence at Canada’s premium advertising venue: Yonge and Dundas. […]
The Czech-US firm SignageOS continues to evolve its product offer, expanding from its roots offering middleware that made it easy to get CMS platforms ... […]
Monika Lindquist, CMO and CCO at Visual Art. The only thing we know for sure is that digital signage is perfectly positioned in the middle of everything. By being the most relevant and currently the largest digital surface in the physical store, it has a unique position to collect and provide relevant information about — and to — customers, all with the goal to improve the overall experience. […]
Digital signage CMS software platforms have been using computer vision for years, through partners or directly, but Dallas-based Korbyt appears to have ratcheted up ... […]