Editors’ Picks

A recap of the World Out-of-Home Congress that took place June 7-9, 2023 in Lisbon (WOO)

Day One: The conference began with a welcome message from WOO President, Tom Goddard, who declared that OOH has recovered ground lost during the pandemic. However, he went on to say that the industry now needs to shift its focus from maintaining its five per cent market share to increasing to ten per cent by 2030 through one per cent incremental increases. […]

worldooh.org
Thu, Jun 29, 2023 at 7:35 PM

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Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, launches the first open in-store programmatic DOOH ad marketplace in South Africa (Media4Growth)

This is being taken forward via a programmatic open auction. Purchase and sale is secured by Adform's DSP and SSP platforms, while Caroda is responsible for the distribution of advertising content. Real-time trading via the programmatic open marketplace for in-store DOOH advertising will provide brands with a more efficient, effective, and transparent advertising channel. […]

media4growth.com
Thu, Jun 29, 2023 at 2:00 PM

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Optimal billboard height considerations, and OOH leasing trends (Billboard Insider)

Andy Goodman, Age Advertising. There will be a reckoning in the industry as revenue falls and lease fees and development fees continue to rise. The billboard companies are going to have to renegotiate their leases. […]

billboardinsider.com
Thu, Jun 29, 2023 at 11:14 AM

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Younger Shoppers Prioritize Technology As Part Of Modern Retail Experiences: CRI Research (16:9)

Retail-focused solutions provider Creative Realities has pushed out the findings of research on the role technology plays in what consumers would consider a “modern” ... […]

sixteen-nine.net
Thu, Jun 29, 2023 at 9:07 AM

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GM China HQ Uses Big Absen LED Walls To Greet, Inform Staff And Visitors (16:9)

It’s kind of amusing to see multi-zone layouts still popping up on digital signage displays, especially when the display canvas is a premium fine-pitch ... […]

sixteen-nine.net
Thu, Jun 29, 2023 at 8:41 AM

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Big Outdoor installs a new dual-faced spectacular LED billboard unit in Times Square

NEW YORK—Premier out-of-home (OOH) media company BIG OUTDOOR launched a new digital display at the north end of the Times Square bow tie on top of the Duane Reade building at the corner of 50th and Broadway. Dubbed “The Gateway to Times Square,” the pair of stacked LED displays face north providing long read times to traffic entering the Crossroads of the World. […]

SNA Displays
Thu, Jun 29, 2023 at 12:14 AM

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How Canadian Tire Achieved a 30% Lift in Consideration with DOOH — DPAA Panel Recap (Vistar Media)

Scott Michell, Managing Director for Canada at Vistar Media sat down with Brittany Kahn — Group Director, Strategy at Touché and Daniel Mak — Sr. Director, Planning and Platforms at Talon to discuss the tactical elements of a digital out-of-home (DOOH) campaign strategy and how Canadian Tire leveraged DOOH to drive consideration and service intent. […]

vistarmedia.com · Promoted content
Thu, Jun 29, 2023 at 12:10 AM

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Industry “Should Be Put On Notice” With Emergence Of New (Potentially Disruptive) VXT SaaS CMS for Digital Signage: Samsung (16:9)

I first started hearing rumblings about Samsung developing and starting to talk about a successor to its MagicINFO CMS software at the start of ... […]

sixteen-nine.net
Wed, Jun 28, 2023 at 11:41 PM

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Digital Signage Summit Europe agenda for July 5-6 conference in Munich, Germany (ISE Europe)

This year's DSS Europe presents a fresh approach to digital signage and insights into how businesses use DooH. As a bonus, attendees will receive a copy of the invidious Yearbook. This issue contains two key topics, 'Engaging Experiences' and 'Green Signage,' that will be explored further during the two-day summit. […]

iseurope.org
Wed, Jun 28, 2023 at 11:06 PM

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oOh!media wins Sydney Metro contract (AdNews)

oOh!media has won the highly sought after Sydney Metro competitive tender for outdoor media on Australia's biggest public transport project. As part of the agreement, oOh! will install, operate and maintain a newly designed network of full digital and full motion enabled screens across the Sydney Metro City & Southwest line from 2024. […]

adnews.com.au
Wed, Jun 28, 2023 at 4:52 PM

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Canadian DOOH ad operator Astral adds its inventory of thousands of screens to Place Exchange programmatic SSP

Place Exchange, the SSP for programmatic out-of-home (OOH) media, has integrated its platform with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to its Canadian offering. […]

Bell Media
Wed, Jun 28, 2023 at 4:51 PM

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This team can manage your digital billboards for (only) $75/month per face (Billboard Insider)

Insider interviewed Leslie Morris of SkyDragon Designs. Are you running all these digital billboards by yourself? No, I have 4 others helping me. […]

billboardinsider.com
Wed, Jun 28, 2023 at 4:41 PM

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How Summit Outdoor Media executes DOOH campaigns for big brands in the Philippines (Broadsign)

Headquartered in the city of Mandaluyong with a satellite office in Cebu, Summit Outdoor Media operates a vast inventory of DOOH screens. Nowadays, its assets are strategically located and scattered across various environments like roadways, malls, and transit networks, ranging from large-screen LED video billboards to small lamp post banners. […]

broadsign.com · Promoted content
Wed, Jun 28, 2023 at 12:11 AM

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VIOOH executive explains programmatic DOOH (Promoted podcast, 32:48; by New Digital Age)

VIOOH’s Global Business Lead, Jem Djemal. […]

newdigitalage.co · Promoted content
Wed, Jun 28, 2023 at 12:10 AM

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Geopath President says many marketers are not aware that OOH measurement has improved (Adweek)

Dylan Mabin, president of Geopath. The OOH industry now has the tools, metrics and data to help marketers understand impact. It’s not just about circulation counts anymore. […]

adweek.com
Tue, Jun 27, 2023 at 8:34 PM

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