Editors’ Picks

The buyer’s guide to programmatic digital out of home (DOOH) (Hivestack via Open Mic)

Programmatic digital out-of-home enables advertisers to reach their target audience with engaging content, according to Hivestack. Here, they present their go-to guide for the channel, covering campaign preparation, inventory selection, targeting, optimization, trading options, and measurement. […]

thedrum.com · Promoted content
Fri, Jun 16, 2023 at 12:11 AM

Permalink

Fayette County rules against permit for Lamar to convert 20 static billboards to digital (Billboard Insider)

U.S. District Judge Danny Reeves ruled this week that Lexington’s current ban on electronic billboards was constitutional and that it was “a valid content neutral regulation of speech.” Lamar, which estimates it has one hundred billboards in the county, has been alleging the city’s ban on electronic billboards violated the First Amendment among other claims. […]

billboardinsider.com
Thu, Jun 15, 2023 at 10:02 PM

Permalink

InfoComm 2023 day one wrap up – bigger crowds and new products (Video 3:32, by Inavate)

Inavate EMEA and APAC editors Paul Milligan and Hurrairah bin Sohail share their thoughts on day one of the show, reflecting on larger than expected crowds and some standout products from the show floor. […]

youtube.com
Thu, Jun 15, 2023 at 6:32 PM

Permalink

InfoComm Day One Impressions: LED Everywhere, WTF Is MLED, And TCL Is Coming (16:9)

Sitting back in my hotel room quite impressed with myself for doing the wise thing, for a change, by getting the hell out of ... […]

sixteen-nine.net
Thu, Jun 15, 2023 at 4:58 PM

Permalink

Kroger is deploying digital smart screens from Cooler Screens in 500 of its U.S. stores (Retail Customer Experience)

The tech effort comes after a successful three-year pilot initiative with a goal of boosting in-store consumer experiences via interactive media and digital merchandising, according to a press release. […]

retailcustomerexperience.com
Thu, Jun 15, 2023 at 2:38 PM

Permalink

EV Range will use display tech from LG, LSI, and Broadsign software platform to build its EV charging network in the US

LOS ANGELES, June 15, 2023 -- EV Range is working with LG Business Solutions, LSI Industries and Broadsign on an integrated solution including electric vehicle chargers and charger station management software, with digital signage and advertising options. The ChargeCast solution will help remove the complexities of integrating and managing chargers equipped with advertising displays. […]

EV Range
Thu, Jun 15, 2023 at 2:35 PM

Permalink

Commercial Integrator 2023 BEST Award Winners

When Commercial Integrator conceived the BEST Awards, the founding vision was straightforward: Put simply, the program was created to highlight products and services that are genuine difference-makers in the commercial AV industry. […]

commercialintegrator.com
Thu, Jun 15, 2023 at 4:00 AM

Permalink

What is digital out-of-home (DOOH) media? Definition, examples, and key advantages of digital OOH advertising (Broadsign)

DOOH became one of the fastest-growing media sectors in the world in 2022, with the rise of programmatic DOOH helping to drive interest and investment in the space. According to recent research, 94% of media professionals plan to increase their investment in the channel in the next 18 months, and nearly one-fifth (20%) plan to significantly increase their investment by doubling it. […]

broadsign.com · Promoted content
Thu, Jun 15, 2023 at 12:14 AM

Permalink

Hivestack’s VP explains the benefits of programmatic DOOh to advertisers (Campaign)

Out-of-home advertising has come a long way since the days of scrolling posters, says Lee Cutter, Hivestack’s VP of sales for the UK and emerging markets. At Campaign’s Media360 conference, he outlined the key reasons for brands to enter the programmatic digital space. 1. […]

campaignlive.co.uk · Promoted content
Thu, Jun 15, 2023 at 12:11 AM

Permalink

Infocomm 2023 updates June 14 (AVIXA)

We're taking over the West Halls of Orlando's Orange County Convention Center June 10-16 (Education) and June 14-16 (Exhibit Hall). Jump in and share what solutions you are excited to see and connect with other attendees. […]

xchange.avixa.org
Wed, Jun 14, 2023 at 6:18 PM

Permalink

AV Technology Manager’s Guide InfoComm 2023 (Free download, by AVNetwork)

Designed to help you navigate the show floor of InfoComm 2023. And if you cannot attend, this guide will help ease your fear of missing out. […]

avnetwork.com
Wed, Jun 14, 2023 at 6:13 PM

Permalink

Winners of the System Contractor News’ Installation Product Awards at InfoComm 2023 (AVNetwork)

During a ceremony on June 13 at InfoComm 2023 in Orlando, FL, the winners of Systems Contractor News 2023 Installation Product Awards were revealed. Winning products were recognized across 14 categories, including two new categories: Most Innovative App and Most Innovative Sustainable Product Strategy. […]

avnetwork.com
Wed, Jun 14, 2023 at 6:10 PM

Permalink

LG MAGNIT Displays In Full Exhibit at InfoComm 2023 (Commercial Integrator)

LG Business Solutions USA announced it will exhibit its full line of MAGNIT DVLED (direct-view light emitting diode) displays at InfoComm 2023. Per the company, these displays enable large, cutting-edge screens to be deployed in various settings. These include corporate settings, on video production sets, as digital art displays and even for luxury residential applications. […]

commercialintegrator.com
Wed, Jun 14, 2023 at 6:08 PM

Permalink

Ex-Yesco President: “We are always going to be looked at as a second-class media until we agree on a single currency” (Billboard Insider)

Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. 40 years ago, we were standing by the road with a clicker in our hand. That time has passed. […]

billboardinsider.com
Wed, Jun 14, 2023 at 6:03 PM

Permalink

Seneca’s executive explains how to combine edge and cloud computing for managing digital signage networks (DSToday)

Julian Arcila, Product Marketing Manager at Seneca, an Arrow Company. You've probably heard all about cloud computing and its potential to expand the capabilities and functionalities of signage networks. But don't forget about edge computing. […]

digitalsignagetoday.com
Wed, Jun 14, 2023 at 12:10 AM

Permalink