What is digital out-of-home (DOOH) media? Definition, examples, and key advantages of digital OOH advertising (Broadsign)

DOOH became one of the fastest-growing media sectors in the world in 2022, with the rise of programmatic DOOH helping to drive interest and investment in the space. According to recent research, 94% of media professionals plan to increase their investment in the channel in the next 18 months, and nearly one-fifth (20%) plan to significantly increase their investment by doubling it. […]