By Marissa Bernstein. Types of audience data in DOOH: Behavioral patterns. As psychologist G. […]
The UK-based research firm Futuresource sends teams of analysts to the major pro AV trade shows, and there were several people in Orlando last ... […]
LED and traditional sign manufacturer Media Resources has developed and released a third generation of technology designed to reduce the amount of light from ... […]
You’ve probably heard out-of-home investors, brokers and lenders talk about EBITDA and Billboard cashflow. It’s important to know the difference. Out of home EBITDA. […]
Peerless-AV has debuted its new IR touch overlay (IRTO55-XHB4) for standalone install on the 55-in Xtreme high bright outdoor display and Smart City kiosk range. The overlay is designed to enhance outdoor signage by incorporating customer interaction elements, offering 10 points of simultaneous touch with a <15ms response time. […]
This somehow seems both weird and logical – what will be the inaugural Latin American Audiovisual Summit is being organized for 2024, to be ... […]
We’ve asked OOH experts to share their top takeaways from this year’s Cannes Lions Festival of Creativity and dissect what it all means for the OOH industry. Editor’s Note: Quotes have been edited for brevity and clarity. […]
Nick Coston, SVP, Smartify Media. Maybe some companies don’t need all that upper management dictating how professionals should be selling when, in reality, they’ve hardly sold that product successfully. That’s another reason I’ve always been a proponent of sales managers and general managers having their own book of business. […]
Media Resources' innovative technology sets new standards for light control in LED displays. Toronto, Ontario – Media Resources, a manufacturer of LED displays, has expanded its patented SITELINE™ family with the introduction of Generation 3 technology. This technology improves light trespass mitigation in LED displays, which is important for the digital out-of-home (DOOH) industry. […]
Chris Szewczyk. That's great news. There will always be a market for mini PCs. […]
There were already a subset of specialty PC companies who were intending to continue building their versions of Intel’s small form factor NUC PC ... […]
The 17th edition of Outdoor Advertising Convention, the largest OOH event organised every year in India, will be conducted at Manekshaw Centre, Delhi Cantonment on July 28-29, 2023. […]
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That’s the lesson of Denny Weikhorst Equipment vs Tri State Outdoor. Insider’s take: When a lease expires, take your billboard down or it may be deemed to be part of the real estate. The landlord’s position was helped on this case by the fact that no consideration was paid to it for use of the billboard. […]
Big LED billboards across nine European cities are being used to celebrate 45 years since the original release if the iconic arcade game ... […]