Integrating data sources from different management and operations systems is incredibly powerful and important in running relevant, timely messaging on digital signage networks, but ... […]
Ella Sagar. Out-of-home media owners need to be “on their guard” in response to a rise of fake ads posing as billboards, one of the UK’s biggest outdoor media sellers has warned. Clear Channel’s chief marketing officer for Europe told The Media Leader that brand reputations are at risk if the source of computer-generated outdoor ads created for social media fame are for fake campaigns. […]
From connected billboards to gas pumps, EV charging kiosks to screens in and atop taxis, marketers have endless options to engage consumers when they are away from home and have eyes up from their personal devices. But as the DOOH footprint and tech capabilities spread across IRL, media buyers and planners need a map. Where and how can this intriguing new channel add to a brand's overall plan? […]
Sixteen:Nine content partner invidis has a German language post up advancing the big IFA consumer electronics trade show that starts Friday in Berlin – ... […]
Yesterday Lamar advertising declared a $1.25 quarterly dividend on Class A and B common shares. This equates to a return of 5.46% per annum return on Lamar’s stock price of $91.58. Outfront declared a $0.30 quarterly dividend which equates to a 10.1% return on stock on a stock price of $11.94 Clear Channel pays no dividend. […]
Emily McCue Baldeschwiler is the Product Manager for Food & Beverage at Spectrio. Digital signage can help attract customers and then boost their engagement and satisfaction once they are inside. […]
Insider’s take: The comment about modifying the advertising to allow for a better line of sight by bus riders makes sense. The Yahoo News article states that the $1.2 million potential loss of revenue is a fraction of a percent of the estimated $174,585,000 total transit budget for the next three years. That’s easy to say when the city is on strong financial footing. […]
The Philly retail analytics firm VSBLTY continues to operate in ways seemingly very different than competing firms that use AI and machine learning technology ... […]
By Rajvi Kantaria, Director of Marketing at JCDecaux UK. Brand is boss, new insight shows how marketers can optimise advertising Let’s take the example of a marketer who is already using a high-attention medium such as OOH, what are the practical steps they should take to optimize their digital poster creative? […]
Ken Altena, Partner, Billboard Loans, LLC. Banks have been tightening standards for small firms for six quarters now, and in the latest report, 49% of banks were still tightening, and no banks were easing. With the failure of several significant banks this year, I just don’t see banks loosening standards anytime soon. […]
The pro AV industry is forecast to add nearly $100 billion in revenue over the next five years, reaching $402 billion in 2028, according ... […]
by Darcy Song. Digital out-of-home advertising has recorded a close to 10% jump in revenue share for the first half of 2023, as the Outdoor Media Association (OMA) reported a significant revenue uptick for the broader out-of-home sector. […]
We are witnessing Canadians rushing back to their favourite resto-bars and retail locations to enjoy real, tangible in-person experiences. As a result, the out-of-home medium experiences heightened exposure. […]
By Liseanne Gillham, VP of marketing, Broadsign. Navigating applications of artificial intelligence (AI) in advertising today feels a little like driving on a motorway that's still being constructed. While it may provide a faster route to your destination once complete, the proper exits, overpasses, and signage have yet to be put into place, making it feel like you’re driving a bit blind. […]
The Albuquerque City Council voted 8-1 Monday to phase out advertising bus wraps from the city fleets. In June 2025, when the city’s current bus wrapping contract expires, all wraps will be removed from the fleet. There were two primary reasons reported for the decision to end bus wraps. […]