Thorndyke, a provider of digital out-of-home (DOOH) verification solutions, has announced that it supports new 3D Anamorphic (3DA) formats produced by COGNTV3D. Thorndyke helps brands ensure campaigns are delivered according to plan using its verification technology. […]
By Randy Petersen, reporter. Reagan Outdoor Advertising wanted to place a one-sided, digital billboard at the site of Classic Storage, 2836 E Frontage Road. Since the property sits adjacent to Homestead Church, city staff denied the application, citing restrictions to billboards within 300 feet of churches. […]
The two new sites in Sydney include Sydenham, a classic conversion located on the Princess Highway in the city’s busy inner west and is the largest digital on this arterial. The second new site at the Warriewood Shopping Centre on Jackson Road reaches the hard-to-reach and affluent Northern Beaches audiences. In Melbourne, oOh! […]
Federal OSHA, Oregon Occupational Safety and Health and Lamar Advertising Co. offices in Oregon, Idaho and Washington have established an alliance to provide workers with information, guidance and access to training resources on workplace safety and health. […]
Billups Acquires TAC Media and Appoints David Krupp Global CEO. NEW YORK, Sept. 20, 2023 – Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired TAC Media Sdn. […]
By Ginny Bourne, Global Marketing and Communications Director, Hivestack. Formula 1, a truly global spectacle, is set to captivate audiences across the world once again. In 2023, racing enthusiasts, teams, and fans will traverse over 20 countries and five continents to witness fierce competition for the championship title. […]
Dan Hight, Vice President of Channel Partnerships at Placer.ai. With the rise of privacy regulations and consumer awareness, the advertising industry is moving away from one-to-one targeting and towards one-to-many or one-to-few approaches. Placer.ai's approach focuses on place intelligence rather than individual profiling, ensuring privacy and regulation compliance. […]
by Rodolfo Queiroz. There is a formula you can use to track ROI, though it can be tricky to follow depending what type of data you get back from the campaign. It is: [((number of leads * lead-to-customer rate * average sales price) – cost or ad spend) / cost or ad spend] x 100 So, say a label spends $2,000 on a billboard promoting a new album. […]
Clean California is First Brand to Activate Ad Campaign on Newly Launched Transit Shelters in Los Angeles, Connecting with Frequent Commuters & Residents Across the Region. […]
Hypermedia will be deploying more than 200 digital signs and promotional spaces in Reem Mall. Hypermedia is a subsidiary of the W Group. […]
Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH). Vidal assesses the evolution of pDOOH, how data can enhance pDOOH, and how advertisers are leveraging the medium in Singapore and the broader APAC region. […]
The US Federal Emergency Management Agency is doing a national test of its Integrated Public Alert and Warning System (IPAWS) in early October, and ... […]
What if you could use AI to make digital signage screen content relentlessly relevant? That’s the premise and promise of what Korbyt calls Machine ... […]
Kena Outdoor, a leading South African (SA) out-of-home media operator and brand communication specialist, has appointed DoohClick as its ad management partner. […]
Target Center is home to the NBA’s Minnesota Timberwolves and four-time WNBA world champion Minnesota Lynx, with more than one million guests each year. Creative Realities will upgrade the arena’s full IPTV and digital signage platforms, including software, displays and video walls, as well as deliver content creation design and optimization strategy. […]