Editors’ Picks

Tampa DOOH ad company Nickelytics acquired by Texas investors (Business Observer Florida)

By Jim Stinson, business reporter. A Tampa-based ad firm known for its mobile ads on cars and delivery robots has been sold to Texas-based investor T72 Club Inc., the companies say in a Monday news release. Nickelytics, a Tampa startup, is a digital platform that launches "hyper-local" advertising as simply as posting online ads, says Judah Longgrear, CEO of the ad firm. […]

businessobserverfl.com
Mon, Aug 21, 2023 at 7:17 PM

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How to select your digital signage display vendor (Commercial Integrator)

By Alan C. Brawn, Brawn Consulting. The sheer number of vendors in several categories — but especially DVLED — is overwhelming. […]

commercialintegrator.com
Mon, Aug 21, 2023 at 4:43 PM

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LG Has Its Smart Display “Smarts” In A Standalone Box That Can Now Drive Other Manufacturers’ Smart Screens (16:9)

LG has taken the interesting step of marketing a standalone media play-out device that runs the same webOS operating system as its lines of ... […]

sixteen-nine.net
Mon, Aug 21, 2023 at 10:53 AM

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US Court Rules Copyrights For Generative AI Work Can’t Be Assigned To The Machines (16:9)

Hat Tip to Jason Cremins of Signagelive for passing along a Linkedin post about a court decision involving generative AI and copyrights. This is ... […]

sixteen-nine.net
Mon, Aug 21, 2023 at 9:43 AM

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Holding firm T72 acquires Nickelytics, a startup platform that sells DOOH ads on vehicles and delivery robots

TAMPA, FLORIDA, USA, August 21, 2023 -- T72 Club Inc., a firm specializing in acquiring high-performing businesses, has acquired Nickelytics, a player in the ad tech industry. T72 focuses on acquiring organizations with a unique value proposition, high profit margins, and an annual recurring revenue (ARR) exceeding $1M. Nickelytics fits this profile, according to T72. […]

T72 Club Inc.
Mon, Aug 21, 2023 at 9:41 AM

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Tata Tea’s Premium 3D anamorphic DOOH campaign (Media4Growth)

On Independence Day, Tata Tea Premium, the flagship brand from Tata Tea's portfolio, paid a tribute to India's rich handloom legacy with its "Desh Ke Dhaage" campaign. […]

media4growth.com
Mon, Aug 21, 2023 at 12:10 AM

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JCDecaux’s Q2 2023 results at a glance (Billboard Insider)

SignValue has prepared the following analysis of JCDecaux’s 2nd Quarter 2023 financials. […]

billboardinsider.com
Sun, Aug 20, 2023 at 3:55 PM

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Outdoor Advertising Association of West Virginia has restarted after being disbanded in 2014 (Billboard Insider)

WV Outdoor President & CEO, Bill Lodzinski, along with Lamar VP/GM, Shane Walters have been working on an initiative to restart the Outdoor Advertising Association of West Virginia. Lodzinski organized a meeting in Charleston recently with West Virginia OOH companies to work out the details. […]

billboardinsider.com
Sun, Aug 20, 2023 at 3:52 PM

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Sony Keeps Growing Out Digital Signage CMS Software Partner Ecosystem, Adding 22Miles (16:9)

It’s been interesting to watch the differing directions the big pro display manufacturers are taking when it comes to their smart display products and ... […]

sixteen-nine.net
Sun, Aug 20, 2023 at 3:52 PM

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Recorded presentation: OOH audience measurement in the UK (World OOH)

Denise Turner, CEO of Route Research (UK) and Mark Flood, Global Head of OOH at Ipsos took the stage to talk through the challenges and developments in the UK market – addressing the key areas of better representing human movement through a deep understanding of pedestrian behaviour, and the very real challenge of representing the most contemporaneous audience volumes as they change and return post COVID restrictions. […]

worldooh.org
Fri, Aug 18, 2023 at 6:27 PM

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How to coach your OOH ad sales people by observing them during their sales calls (Billboard Insider)

Lisa & Dan Nausley. When you accompany them on sales calls, you’re presented with an invaluable opportunity to see their skills and challenges in real-time. This firsthand insight often reveals a more nuanced view than what’s relayed during regular sales reviews. […]

billboardinsider.com
Fri, Aug 18, 2023 at 6:10 PM

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Clever Roadside OOH Display Adds Giant Phone That Flips Open Like The Real Ones (16:9)

This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor ... […]

sixteen-nine.net
Fri, Aug 18, 2023 at 8:53 AM

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German Water Park And Spa’s Facelift Builds In Screens In Key Areas (16:9)

Via Invidis … This is a fairly straight-forward digital signage integration at a water park and wellness facility north of Munich, Germany – but ... […]

sixteen-nine.net
Fri, Aug 18, 2023 at 8:29 AM

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London Movie Multiplex Uses Curved LED Ribbon For Huge Dynamic Menu Display (16:9)

The scale of multi-screen cinema lobbies and limited concession options make it possible to play with the shape, dimensions and creative for menu displays ... […]

sixteen-nine.net
Fri, Aug 18, 2023 at 7:40 AM

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India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk (16:9)

Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on ... […]

sixteen-nine.net
Fri, Aug 18, 2023 at 7:21 AM

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