One of the brilliant aspects, going back some 15 years, of the Comcast Tower LED lobby experience in Philly was and is how the ... […]
This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping ... […]
Ian Dallimore, Vice President of Digital Growth, Lamar, joins host Rick Robinson, CEO, PJX Media, on OOH Uncut. The out-of-home advertising industry faces challenges in achieving higher market share despite technological advancements and improved measurement. One key issue is the lack of a unified voice among various players, which leads to confusion for brands and advertisers. […]
Kathryn Lundstrom, Adweek's sustainability editor. Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising. […]
DOOH Platform “MASTRUM” Launches First Phase on 34,000 Screens Across Japan 12th October, Tokyo; Japan — MASTRUM, the impression-based digital OOH (Out-of-Home) advertising platform launched by JR East Marketing & Communications Inc. […]
Kayla Caticchio. Major international clothing retailer H&M wanted to take advantage of the warmer season with a summer fashion campaign that promoted its new clothing line. To drive brand awareness and increase sales across key Portuguese markets, the brand turned to programmatic digital out-of-home (pDOOH) to support its omnichannel campaign for fashion-conscious consumers. […]
Out Of Home, Out Of Mind? Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them – at least when compared with the unutterable annoyance of ad clutter around the web – is actually part of the OOH pitch. […]
Billboard Insider’s take: There’s no way to evaluate claims that a sale of US assets will not deleverage short of seeing more info. We hope Clear Channel’s board is reviewing this and not taking management’s word for it. We have no patience with the argument that selling will “negatively impact the platform”. […]
Tariq Hassan, chief marketing and customer experience officer at McDonald’s USA, spoke at an event hosted by the Digital Place-Based Advertising Association (DPAA) on Tuesday. The DPAA is a trade group for the out-of-home advertising industry and the discussion was moderated by Barry Frey, its president and CEO. […]
Saatchi & Saatchi and Mr President have secured the top prizes in Ocean Outdoor’s annual digital creative competition which rewards bold, original ideas that push the boundaries of digital out of home (DOOH) advertising. […]
Grupo Expansión’s network of DOOH screens in multiple environments such as Roadside, Airports and Shopping Malls will be integrated into the Hivestack SSP, and now available to purchase programmatically for local and global agencies and omnichannel DSPs alike. […]
2,000+ brands, 43,000+ domestic visitors, 3,000+ foreign visitors from 100+ countries. LED CHINA Shenzhen is a global trade event, specializing in LED Displays, Light and Sound, AV integration, Commercial Displays, Laser Projection, Metaverse/VR/AR/MR/XR/3D, Digital Signage, and LED Lighting and Signage. […]
VIOOH partnered with international research and strategy agency, MTM, to survey 1,200 advertisers and agencies across the US, UK, Australia, Spain, Germany, and France to learn about the current state of the nation of programmatic DOOH advertising. […]
Samsung Electronics America has signed a deal with US grocery chain Hy-Vee’s retail media network RedMedia to provide dynamic in-store content across a network of 10,000 commercial displays. The supermarket chain will be one of the first businesses to deploy the cloud-based Samsung VXT content management system (CMS) for digital signage. […]
NEW YORK--Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired OOH Labs, a Canadian independent media agency driven by science, supported by data and managed by OOH professionals. […]