This is a campaign for Korean electronics giant LG, as part of a new global branding campaign using some of the biggest illuminated structures ... […]
Five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – now draw over half of global advertising investment and are further consolidating their position. WARC Global Ad Spend Outlook 2023/24: Withstanding Turbulence. […]
Chris Stark, President, Stark Capital Solutions. In my experience, most billboard acquirers do not want to own the land. They love to control their sites through a perpetual easement, but would rather not own the land. […]
Lisa & Dan Nausley. Here are seven strategies to consider: Strategically Schedule Unpleasant Tasks: It’s a common notion that tackling your most dreaded task first thing in the morning is the best approach. While this works for some, it’s essential to identify when you’re most energized during the day. […]
LG has pushed put PR about its new North American headquarters in a wooded area along the Hudson River, in Englewood Cliffs, NJ and ... […]
Within airport premises, there are a number of smaller environments that offer lucrative opportunities for brands hoping to engage with uniquely focused audiences that have every intention to meander and enjoy their dwell time. […]
Out-of-home investment banker Jim Johnsen of Johnsen Fretty says billboard easements trade at a higher multiple than billboards: Dave, in my opinion, it is (almost) ALWAYS better to sell a perpetual easement than to sell deeded property. Buyers for outdoor “product” are in the outdoor business. Rarely are they also in the real estate business. […]
has appointed Venetian Media Group’s Captive Vision Outdoor (CVO) to clean up Victoria’s streetscape with a highly sought after out-of-home contract. […]
NEW YORK, NY, August 24, 2023 -- Regency Outdoor Advertising (Regency) has entered into an agreement with Liquid Outdoor Media (LOM) to exclusively represent Regency as its sales representative to grow market share, revenues, and profitability in the outdoor advertising market. […]
DENVER and NEW YORK, Aug. 24, 2023 -- Edison Interactive and AirSqreen Inc. have entered a global strategic partnership, building client-accretive transparent reporting with AirSqreen's real time campaign verification technology on Edison Interactive's digital out of home (DOOH) and cross-device screens for Fortune 500 clientele. […]
Grand Visual’s chief creative officer Dan Dawson and Talon’s head of effectiveness Emily Alcorn on why these two elements are intrinsically linked. “As a creative-minded professional, I acknowledge that 'creative effectiveness' alone is only half the battle for a truly successful campaign. […]
Produced in partnership with Mindshare, Kinetic and DOOH.com, ‘Chilled Cows, Chilled Milk’ marks a significant leap in merging cutting-edge technology with creative storytelling. […]
I’ve been paying attention to a Dutch startup called VideowindoW because of its interesting approach of manufacturing digitally-embedded building glass that runs media but ... […]
Hivestack sat down with Ashley Nickell, Senior Director of Marketing at Grocery TV to discuss why integrating programmatic DOOH was a winning business strategy, how it has created new opportunities and unique nuances or learnings around digital in-store advertising. Who is Grocery TV? Introduce the services or solutions you offer. […]
Paul Wright, CEO, Signvalue. Generally speaking, the question of whether a sign owner should sell their sign with a lease, or an easement largely depends on the cash flow multiple that they will achieve on the sale of the sign. […]
