“Amplification has to be orchestrated and this can be effectively achieved through social media. Using digital and moving billboards is a great way to achieve scale. With OOH, how do you extend the experience beyond the physical location and reach those who aren’t there? […]
By Catherine Lee (Broadsign product marketing specialist). Increasingly popular for their ability to reach consumers during their daily routines with high-quality, eye-level screens, ad display-equipped EV and LEV chargers are transforming digital-out-of-home (DOOH) advertising. […]
What Is Programmatic OOH? by Rodolfo Queiroz. Programmatic out-of-home (OOH) is outdoor advertising purchased through an automated system. […]
DSE 2023 is fast approaching and it’s the official gathering of the Digital Signage Federation (DSF), the industry's independent voice. The DSF, for those not in the know, is the backbone of the digital signage industry. It operates as a non-profit independent entity, dedicated to uniting the diverse groups that make up this exciting industry. […]
Fifteen new digital wall displays plus 12 new network LCD video screens showcase PATTISON Outdoor’s and the TTC’s dedication to a digital advertising future in Toronto’s subway system. Dundas is one of the most popular subway stations for advertisers in the TTC. […]
Billboard Insider’s take: If you can’t meet a 12% hurdle rate on your out of home investments you ought to sell your out of home company and buy a US small stock index fund. A hurdle rate of 15-20% makes sense for low risk projects like lighting retrofits or other expense saving items because you’ll see the improved cashflow regardless of what the economy does. […]
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today has signed a share purchase agreement to sell its business in France to Equinox Industries ("Equinox"), a Paris-based industrial holding company. […]
In this part of the world we all tend to regard CES in Las Vegas each January as the mother of all tech trade ... […]
The Quebec government is rejecting a suggestion by a City of Longueuil resident to use advertising billboards to curb noise from Highway 116 to nearby homes. This comes after Longueuil resident Fatima Souyeb suggested that using billboards to curb sound along Highway 116 could also prove lucrative for the local government. […]
Hobart Airport has named Bishopp as its out-of-home advertising partner under a multi-year agreement. The deal includes Hobart Airport’s in-terminal and external advertising signs. Bishopp is Australia’s leading privately owned out of home advertising company, with over 2,500 assets across Australia and New Zealand. […]
Suzanne Russell, reporter. […]
Juliana Lai. Over the past year, i-Media went from having 50 full-motion D48 screens to 120, and soon to reach 130, a large-format screen at every location. They have also installed over 500 digital 6-sheets, large-format DOOH posters, meaning a total collective digital inventory of 650 screens. […]
An LA company has launched a new product that blends LED backwalls with other materials like fabrics and even stone to create luminous, animated ... […]
Digital signage represents the fastest growing segment of the commercial AV, IT, traditional signage, content creation, and marketing industries. […]
The award of the First Rail advertising contract brings together the Out-of-Home contracts to manage and develop the advertising estate across three major train operating companies: Avanti, GWR and SWR starting from January 2024. Avanti West Coast (Avanti) links London to the Midlands, the North West and up to Scotland. […]