by Darcy Song. Digital out-of-home advertising has recorded a close to 10% jump in revenue share for the first half of 2023, as the Outdoor Media Association (OMA) reported a significant revenue uptick for the broader out-of-home sector. […]
We are witnessing Canadians rushing back to their favourite resto-bars and retail locations to enjoy real, tangible in-person experiences. As a result, the out-of-home medium experiences heightened exposure. […]
By Liseanne Gillham, VP of marketing, Broadsign. Navigating applications of artificial intelligence (AI) in advertising today feels a little like driving on a motorway that's still being constructed. While it may provide a faster route to your destination once complete, the proper exits, overpasses, and signage have yet to be put into place, making it feel like you’re driving a bit blind. […]
The Albuquerque City Council voted 8-1 Monday to phase out advertising bus wraps from the city fleets. In June 2025, when the city’s current bus wrapping contract expires, all wraps will be removed from the fleet. There were two primary reasons reported for the decision to end bus wraps. […]
“Just Use It” campaign rejected everywhere but LA; “No Judgmental Bull” edited to run in 15 states. […]
COMMB Launches OOH-GPT Beta, Harnessing the Power of AI Toronto, August 28 2023 - The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has launched their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which uses the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on out-of-home. […]
By E.B. Moss, Founder/Podcaster Founder/Podcaster, Moss Appeal As the media industry embraces new channels and new acronyms like RMN (Retail Media Networks), marketers are tackling new tactics and terms like “anamorphic. […]
We’ve seen a noticeable rise in the last couple of years of visual illusions and other trickery on big digital OOH screens and other ... […]
The collaboration allows Olyns to increase programmatic sales and attract advertisers. SAN JOSE, Calif., Aug. 28, 2023 -- August 28, 2023 – Olyns, an innovative AI-powered recycling solution and retail media network, today announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners. […]
“[being] a US-only business gives you lots of tax breaks. It positions the company better, our big competitors in the US are all REITs, because competitively it’s a better way to operate.” Insider’s Take: No surprises here. […]
VSBLTY Groupe Technologies Corp (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS) ("VSBLTY"), an AI software provider of security and retail analytics technology has signed a non-binding LOI to acquire Shelf Nine, https://www.shelfnine.com, a leader in retail media networks, providing brands and retailers specifically targeted digital media advertising and other customer communications content delivered at the point of purchase. […]
Billboard Insider ran an article last week about the high cost of digital billboard replacement insurance in the southeast. We have heard of quotes of as high as $4,000/month for replacement insurance on a digital billboard in Florida. At that cost it might make sense to consider self insuring at least until digital billboard rates return to a normal level. […]
Richard Rothfelder, Rothfelder Falick. Clear Channel was granted by the Phoenix Board of Adjustment five use permits and variances to relocate and convert to digital five billboards on to a building façade in Phoenix, Arizona. Three individuals and their neighborhood association appealed the Board’s decision, claiming it violated the Phoenix Zoning Ordinance. […]
To mark this success, the network launched a DOOH (Digital-Out-Of-Home) campaign across Mumbai, in support for the Indian Space Research Organization (ISRO). Chandrayaan-3's spectacular landing marks a significant milestone for India's space program, showcasing the country's technological prowess and determination to push the boundaries of space exploration. […]
The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the ... […]
