Editors’ Picks

TV slips out of marketers’ top-ranked media channels; out-of-home (OOH) is now #3 in top 5 channels: Kantar report (The Media Leader)

Jack Benjamin. TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. The splash in OOH and DOOH advertising comes at the loss of magazines, which have dropped out of consumers’ top five preferred mediums. […]

the-media-leader.com
Wed, Sep 6, 2023 at 6:22 PM

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US ad industry predicted to grow 5% in 2023 and get a political boost in 2024 (AdAge)

By Lindsay Rittenhouse. U.S. ad industry revenue is expected to jump 5% to $363 billion in 2023, and rise another 4.3% in 2024, excluding political advertising spend, according to a report from industry analyst Brian Wieser. […]

adage.com
Wed, Sep 6, 2023 at 6:17 PM

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Proposal to install 86 new digital billboards in L.A. will be considered September 14, 2023 (Billboard Insider)

Billboard Insider’s take: Expect to see more deals like this in urban areas. Metro and Los Angeles get much needed funds to spend on transportation projects. The 3:1 takedown ratio is reasonable and will result in a net revenue gain for the out of home companies while allowing Los Angeles to reduce the number of signs. […]

billboardinsider.com
Wed, Sep 6, 2023 at 6:14 PM

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Color E-Paper Matured To Point It’s Used In Art Exhibitions (16:9)

One of the knocks, historically, with color e-paper has been how a filter was added to the hardware layers that make up a display, ... […]

sixteen-nine.net
Wed, Sep 6, 2023 at 6:11 PM

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Programmatic DOOH tech firm Vistar Media launches tool that facilitates buying DOOH inventory at retail

NEW YORK, Sept. 06, 2023 -- Vistar Media, the provider of programmatic technology for digital out-of-home (DOOH), has launched its new retail media targeting solution, providing marketers with the ability to easily activate campaigns across DOOH screens in major retailers, at scale, through a single deal ID. […]

Vistar Media
Wed, Sep 6, 2023 at 5:58 PM

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Lamar Uses Vistar SSP To Launch Programmatic Buying For Its Airport Network (MediaPost)

by Richard Whitman, Columnist. Lamar and Vistar have worked together for a decade. Vistar helped develop Lamar’s OOH programmatic capabilities and Lamar in turn took a minority stake in the company two years ago with a $30 million Series B funding investment that also gave it a seat on Vistar’s board. […]

mediapost.com
Wed, Sep 6, 2023 at 12:11 AM

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Neil Diamond Musical: A Beautiful Noise to Open DPAA Summit on October 10 (DPAA)

Broadway to once again take center stage during OOH New York   NEW YORK – September 6, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that A Beautiful Noise: The Neil Diamond Musical will open this year’s Global Summit on October 10 at Pier 60 in Chelsea Piers. […]

dpaaglobal.com · Promoted content
Wed, Sep 6, 2023 at 12:10 AM

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JCDecaux wins the bus shelter contract of Toulouse Métropole and the street furniture contract of the City of Toulouse, for 15 years

Paris, September 5th, 2023 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, announces that following two different competitive tenders, it has won the bus shelter contract of Toulouse Métropole (population: 796,203) and the street furniture contract of the City of Toulouse (population: 471,941), the fourth largest city in France and the capital of the Occitanie region. […]

JCDecaux · Promoted content
Tue, Sep 5, 2023 at 11:14 PM

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Why DTC Brands Are Increasing Out-Of-Home Marketing (AdAge)

As direct-to-consumer brands compete for shelf space at physical stores, many are now advertising in physical spaces, too. By Phoebe Bain. Direct-to-consumer brands are on the hunt for the best brand awareness strategies as they gain distribution in physical stores. […]

adage.com
Tue, Sep 5, 2023 at 6:25 PM

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What is a a billboard easement and how is it different from other easements (Billboard Insider)

Marnie Christine Cody, Hamlin|Cody Law Firm. From my perspective, a billboard easement is unlike most easements. There’s a lot more to consider and if not crafted well, the easement may not impart the value that the seller expects to realize on sale. […]

billboardinsider.com
Tue, Sep 5, 2023 at 5:40 PM

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Ukrainian advertisers expect rapid market rebound, OOH projected to rise by 51% (New Voice of Ukraine)

The All-Ukrainian Advertising Coalition (VRK) has revised its 2023 forecast for the Ukrainian advertising market, now expecting a 64% annual growth, the association said in a message on its website on Sept. 5. The impressive growth expectations are now double the original 32% figure, largely fueled by digital advertising, according to the updated forecast. […]

english.nv.ua
Tue, Sep 5, 2023 at 11:04 AM

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PPDS unveils new, more environment-friendly range of Philips 4K digital signage

PPDS unveils new sustainability-driven Philips D-Line 4650 4K digital signage range with modular design for extended product lifetimes in North America. […]

PPDS
Tue, Sep 5, 2023 at 11:01 AM

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DOOH ad operator Lamar makes its screen inventory in 25 US airports available for purchase via Vistar DOOH platform (DSToday)

Lamar screens rae now available across 25 American airports, with an estimated 55 million weekly impressions across the inventory. "Brands are always looking for new ways to engage consumers," Leslie Lee, SVP Marketing, Vistar Media, said in the release. […]

digitalsignagetoday.com
Tue, Sep 5, 2023 at 11:00 AM

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Spokane’s New Rapid Transit Line Relays Real-Time GPS Location/Stops To Riders (16:9)

The kind of live positioning visuals motorists routinely use for getting around are being applied to transit rider information screens in Spokane, WA, using ... […]

sixteen-nine.net
Tue, Sep 5, 2023 at 8:49 AM

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Canadian broadcaster CBC uses digital signage to modernize its studios (DSToday)

Sanjeev Kharbanda, Director, Media Core Systems at the Canadian Broadcasting Corporation, met with Daniel Brown, Editor of Digital Signage Today. […]

digitalsignagetoday.com
Tue, Sep 5, 2023 at 12:10 AM

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