Air Travel Expected to See a Healthy Boost This Holiday Season According to Latest OAAA-Harris Poll Research. WASHINGTON, Sept. […]
The Philippine Securities and Exchange commission has issued a warning that a fraudulent company named Clear Channel Outdoor Asia Corp is attempting to solicit investments even though it is not related to or affiliated with Clear Channel Outdoor Holdings, the public US based out of home company. […]
Jesse London, President, TierOne Media. We have inventory on the Gulf, and as with the Atlantic the salt content is very high. We get rust and need to stay aggressive. […]
Ella Sagar. I-media, the motorway service out-of-home advertising specialist, has launched ad campaigns for four motor brands using Automated Number Plate Recognition (ANPR) to trigger dynamic digital ads in real-time. The campaigns for Peugeot-Citroen, Volkswagen, Toyota and Lexus use real-time data to target specific drivers of a competitive set of car brands. […]
by Nick Coston, OOH, DOOH, pDOOH Professional. When some key OOH media execs were dismissed from their jobs recently, it was subtly alarming that Outfront CEO Jeremy Male told Billboard Insider, “It would be very hard to describe the ad market as robust.” Entire DOOH departments at big firms such as The Trade Desk, Yahoo, Ubimo, and Catalina USA, to mention a few, are gone. […]
Zoom specializes in getting brands in front of an affluent and active audience within high dwell time destinations. By sheer virtue of our digital screens being located in private environments, we are able to provide data driven solutions to advertisers which differentiates us from the rest of OOH. […]
By Antonia Mungal. Despite its potential, many advertisers make mistakes in transit advertising that hinder their ability to really make the most of their marketing investment. Measuring ROI Effectively. […]
Lisa & Dan Nausley. Ever found yourself in a situation where your deep product knowledge might have overwhelmed your potential client? Pause for a moment. […]
This is a nice piece of integration work done to blend a big micro LED video wall into the interior features of an architectural ... […]
Craig Barber, SVP, OOH, dentsu Media US. In a world of misinformation, audiences who are initially wowed might feel cheated when later discovering that a campaign was intentionally faked. Research by Edelman's Trust Barometer consistently reveals that consumers trust businesses more when they perceive them as authentic and transparent. […]
The deal marks an extension of the agencies’ existing relationship outside the NA region. As in other regions where the firms work together, Mediaplus will leverage Talon’s OOH suite of products, powered by proprietary technologies. Those products will be integrated into Mediaplus’ NA planning process. […]
Console games have long been creating lifelike avatars of professional athletes that show up in TVs and computer monitors, but here’s a case in ... […]
Multinational consumer products company used the real-time nature of programmatic digital out of home (DOOH) to celebrate the end of the mask mandate on public transit in Singapore. Agency: Wavemaker (WPP). Core Objective. […]
Clear Channel Outdoor CEO Scott Wells and CFO Brian Coleman. Wells says European asset sales won’t reduce leverage. […]
Ben Zloof, CEO of UniLED. While no channel is immune to ad fraud, DOOH remains far less susceptible. This is because it was designed for one thing only: to deliver ads and do it in the real world. […]
