Editors’ Picks

Vistar Media’s take on programmatic DOOH market in APAC (ExchangeWire)

Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH). Vidal assesses the evolution of pDOOH, how data can enhance pDOOH, and how advertisers are leveraging the medium in Singapore and the broader APAC region. […]

exchangewire.com · Promoted content
Wed, Sep 20, 2023 at 12:10 AM

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FEMA Asking Digital Signage Networks To Join Oct. 4th National Test Of Alert Systems (16:9)

The US Federal Emergency Management Agency is doing a national test of its Integrated Public Alert and Warning System (IPAWS) in early October, and ... […]

sixteen-nine.net
Tue, Sep 19, 2023 at 8:41 PM

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Korbyt CTO George Clopp On Going Big On AI-Driven Digital Signage Long Before ChatGPT (16:9)

What if you could use AI to make digital signage screen content relentlessly relevant? That’s the premise and promise of what Korbyt calls Machine ... […]

sixteen-nine.net
Tue, Sep 19, 2023 at 8:40 PM

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Kena Outdoor appoints DoohClick as ad management network partner

Kena Outdoor, a leading South African (SA) out-of-home media operator and brand communication specialist, has appointed DoohClick as its ad management partner. […]

doohclick.com · Promoted content
Tue, Sep 19, 2023 at 8:38 PM

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Creative Realities wins the contract to upgrade digital signage at Target Center arena in Minneapolis (Yahoo Finance)

Target Center is home to the NBA’s Minnesota Timberwolves and four-time WNBA world champion Minnesota Lynx, with more than one million guests each year. Creative Realities will upgrade the arena’s full IPTV and digital signage platforms, including software, displays and video walls, as well as deliver content creation design and optimization strategy. […]

finance.yahoo.com
Tue, Sep 19, 2023 at 8:24 PM

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Sweden-based digital signage SaaS provider Zeta Display acquires Austrian digital signage integrator Peakmedia

Malmö - ZetaDisplay AB (publ) acquires Peakmedia digital signage GmbH, an Austrian digital signage integrator. The acquisition is a step for ZetaDisplay towards further strengthening its market presence in the DACH region and Europe. The deal will be accretive to EBITDA and will be funded through the Group’s existing debt facilities. […]

Zeta Display
Tue, Sep 19, 2023 at 8:22 PM

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On-boat static and digital billboard businesses are consolidating, upgrading ad inventory

Seattle, WA — [September 19, 2023] — Ballyhoo Media and Pivot Media Ventures, providers of waterway media advertising, have signed a deal with Trans4Media (T4), a transit advertising operator in Seattle, Washington. As a result, Ballyhoo Media and Pivot Media Ventures become the sole local and national sales representatives for Trans4Media. […]

Ballyhoo Media
Tue, Sep 19, 2023 at 8:20 PM

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Independent Billboard Operators’ trade body to hold its conference October 4th-6th, 2023 in Indianapolis, but it’s for members only (Billboard Insider)

The Fall IBO (Independent Billboard Operators) Conference. Location: Hyatt Regency Indianapolis. Agenda highlights: Billboard Insider Panel Discussion: Dive into the industry’s latest trends and insights with an engaging panel discussion hosted by Billboard Insider. […]

billboardinsider.com · Promoted content
Tue, Sep 19, 2023 at 7:06 PM

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How billboard owners fight rust (Billboard Insider)

Greg Hicks, President of Hicks Outdoor: Rust is a major problem. Traditional painting in my opinion is not a long term solution. We have been testing new rust conversion products that don’t require a painted top coat. […]

billboardinsider.com
Tue, Sep 19, 2023 at 6:36 PM

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Free creative for billboards to support reconstruction of Maui (Billboard Insider)

To help support the cause on available DOOH space, download 1400×400 and 1000×500 files here. […]

billboardinsider.com
Tue, Sep 19, 2023 at 6:22 PM

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Leading Women in Digital Media Honored at DPAA Global Summit on October 10, 2023 in New York

Association’s Women’s Empowerment Series Inaugural Awards Recipients Announced   NEW YORK – September 19, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its inaugural Leading Women in Digital Media Awards. […]

dpaaglobal.com · Promoted content
Tue, Sep 19, 2023 at 10:45 AM

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Capital of Uzbekistan reports nearly 3,000 cases of unauthorized outdoor advertising installations (Daryo)

2,984 facilities in Tashkent alone were illicitly placed, and 3,082 advertising and information facilities were installed without proper permits throughout Uzbekistan. Of the 16,832 outdoor advertisements in the country, 11,144 (66%) were located in Tashkent, and 6,004 did not comply with regulations. […]

daryo.uz
Tue, Sep 19, 2023 at 12:10 AM

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Magna Boosts U.S. Ad Outlook For 2023, 2024; OOH to grow 4.2% in 2023 and 5.2% in 2024 (MediaPost)

by Joe Mandese. “Six months ago, the media industry was bracing for recession," noted Magna Executive Vice President of Global Marketing Intelligence Vincent Létang, adding, "but advertisers kept calm and continued to support their brands and sales through media investment. […]

mediapost.com
Mon, Sep 18, 2023 at 11:25 PM

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UK outdoor advertising recovery is led by DOOH, which now has 63% of market share (Print Week)

Dominic Bernard. The OOH advertising sector’s buoyant recovery from Covid – now trading at just 3% below 2019 levels – has exacerbated the divide between digital and print providers, according to fresh data. […]

printweek.com
Mon, Sep 18, 2023 at 11:22 PM

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IAB Australia offers ‘Foundations of Programmatic DOOH Buying’ training program free of charge (AdNews)

Foundations of Programmatic DOOH Buying module is available now, free of charge to all in the industry. The Foundations of Programmatic DOOH Buying module will include know-how on trading methods, audience targeting, measurement, brand impact and a wide range of local case studies. […]

adnews.com.au
Mon, Sep 18, 2023 at 11:20 PM

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