Editors’ Picks

MediaPost: The Power Of Location Is In Sharpening The Marketing Mix (MobileInsider)

The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs’ lack of experience with emerging mobile technology is keeping their organizations a step behind the modern consumer. While that may be true in some cases, it's not the intricacies of mobile technology that matter most. CMOs are in a position to know and do more in mobile than they may think. […]

mediapost.com
Thu, Feb 5, 2015 at 4:32 PM

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Total Cost of Ownership of a DOOH Network Seminar Set for DSE 2015

The hands-on, interactive hour-long session that enable attendees to understand the importance of TCO and how it is calculated. […]

digitalsignageconnection.com
Thu, Feb 5, 2015 at 4:31 PM

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invidis digital signage presentations and InfoComm panel at ISE 2015, Feb 10-12

Next week at Integrated Systems Europe invidis will offer daily Market Briefings and Guided Tours. Moreover every day Florian Rotberg will give a presentation in the ISE Commercial Solutions Theater (hall 8). The Managing Director of invidis will as well be one of the speakers at an InfoComm panel. […]

invidis.de
Thu, Feb 5, 2015 at 4:30 PM

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The Drum: Unlocking the power of programmatic through dynamic creative

The Tate ran a dynamic creative digital out-of-home campaign using Liveposter technology in London’s Hammersmith, showing art from the gallery’s archive that was relevant to that moment. The posters were automatically triggered using Liveposter’s “relevance engine”, which drew on data including time of day, traffic flow, weather, phase of the moon and flight arrival times. […]

thedrum.com
Thu, Feb 5, 2015 at 4:28 PM

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MediaWeek: Smart data tops Google’s top marketing predictions

In Google’s top ten marketing topics, data, automation and digital came out on top, as well as new ad formats to help brands rise above the hubbub of digital activity and engage consumers. ‘Smart’ data marketing: While "big data" has been trending for some time, it’s more relevant than ever. […]

mediaweek.co.uk
Thu, Feb 5, 2015 at 4:04 PM

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Asia overtakes Europe in mobile ad impressions – marketing-interactive

Asia overtook Europe to become the second-highest generator of mobile ad impressions on the Opera Mediaworks mobile ad platform at the end of 2013. According to Opera Mediaworks, smartphone adoption rates across 29 APAC countries have spiked from 48% to reach 60% in 2014. […]

marketing-interactive.com
Thu, Feb 5, 2015 at 4:01 PM

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How to calculate return on ad spend across several channels – marketing-interactive

Marketers must account for the possibility a shopper saw several types of ads before making a purchase, and account for that channel overlap. Also, figure in the potential for fraud, which varies considerably based on the type of ad. […]

internetretailer.com
Thu, Feb 5, 2015 at 3:50 PM

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DOOH ad tech: Chico’s In-Store Digital Network Runs On Chromeboxes (16:9)

You know that argument you hear from vendors, that serious end-users with a lot of scale will never go with free software solutions and entry-level hardware? It’s probably true in a lot of cases, but not always. And I think things are shifting, in part because of who is now working with free. […]

sixteen-nine.net
Thu, Feb 5, 2015 at 9:27 AM

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Ask the Board: How Internet of Things affects DOOH advertising (DSConnection)

What are the biggest and most meaningful changes to date in the way in which the Internet of Things has affected digital out-of-home, and what changes should be anticipated? […]

digitalsignageconnection.com
Wed, Feb 4, 2015 at 11:52 PM

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Vistar CEO on how to bridge mobile and digital out-of-home advertising (untetherTV)

Mobile has introduced us to interactive, contextual advertising and, for most of its life, has been limited to the small screen we carry around. These days big data, digital screens and beacons married with good CRM software leads to a wealth of online AND offline abilities – exactly where Michael Provenzano and his company Vistar Media call home. […]

Wed, Feb 4, 2015 at 11:44 PM

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Stephanie Gutnik interviews Sarah Parkes, Managing Director at Eye Airports

“It was the challenge of a new media arena, particularly one in such good health and with significant growth potential which enticed me to move into the out-of-home advertising industry. This, coupled with the exciting airport environment where there are endless opportunities to create fantastic advertising campaigns, really got me hooked. […]

Wed, Feb 4, 2015 at 4:50 PM

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Post-mortem: Top 10 2015 Super Bowl Ads Based On Reach And Sentiment (adrants)

Adknowledge's TriVu media crunched the numbers to arrive at an understanding of the the real Super Bowl Ad winners based on data and true "video buzz". To assemble the list of top ten TriVu worked in partnership with data science firm TeraCrunch to analyze over 200 million views and nearly a million comments on YouTube. […]

adrants.com
Wed, Feb 4, 2015 at 4:48 PM

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Retail Evolution Summit Feb 17 – 19, 2015, San Francisco, CA – Updated Agenda

The Retail Evolution Summit is an education gathering of marketers, designers, technologists and digital innovation leaders from key fashion, beauty and lifestyle brands. The interactive forum combines a speaker lineup of retail design thought leaders, Lee Peterson and David Kepron, and consumer insights from Todd Hale (formerly of Nielson). […]

Wed, Feb 4, 2015 at 4:16 PM

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DOOH Campaigns: Capital launches live London OOH music feed

Capital is streaming tracks played on the breakfast, mid-morning and drivetime shows on digital Outdoor Plus billboards, to persuade commuters and workers to switch over to the station. […]

mediaweek.co.uk
Wed, Feb 4, 2015 at 4:04 PM

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Lamar battles for added digital side on I-91 billboard in Chicopee; seeks delay on 2 Springfield signs (masslive)

SPRINGFIELD - Lamar Central Outdoor LLC, which has been unsuccessful thus far in trying to locate two digital billboards in Springfield, has also been blocked in trying to add a second side to its digital billboard on Interstate 91 in Chicopee. […]

masslive.com
Wed, Feb 4, 2015 at 4:01 PM

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