Diana Stevenson, CEO, Grace Outdoor. We do have a few digitals in Charleston SC, which experiences hurricanes regularly. The last one did not cause any damage, just power outages. […]
27th September, Malaysia: Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Xibo's SSP Connector. This integration allows Xibo users to make their inventory available to advertising demand directly from the LMX platform. […]
Below is the press release as is [Ed]. Solution provides hourly demographic and psychographic population density across the United States ATLANTA, GEORGIA, USA, September 26, 2023 -- Motionworks AI Inc., North America’s leading population intelligence company, announced today the official launch of its proprietary human mobility solution, Popcast™. […]
Rob Côté. Outdoor advertising and out-of-home advertising are delivered to audiences outside of their homes via billboards, signs, and other kinds of visual or experiential media. These various formats account for thousands of locations, millions of screens, and faces worldwide. […]
In this blog post, we will explore what an omnichannel strategy is, its importance, and how incorporating out of home (OOH) marketing can enhance overall marketing activities. Additionally, we’ll examine a hypothetical company’s omnichannel marketing strategy and discuss best practices for successful implementation. What is OOH Marketing? […]
Jonas Glad, CEO, DoohClick. Let’s be honest. Programmatic outdoor is just another way of selling out of home inventory. […]
Board Includes Representatives from Unilever, McDonald’s, Sky, HSBC UK, PepsiCo, the BBC, Direct Line Group, KFC and L’Oreal. […]
Kosla’s expanded role now also encompasses digital signage and IT solutions for a broad range of customer areas, including education, corporate, broadcast, stadiums, transportation and more – in addition to emerging business areas such as robots and electric vehicle charging stations. […]
In April 2020, Reagan learned that a storm had damaged one of its billboards, so it “acted promptly” to repair the damage. That included removing the billboard’s front-facing display, cutting off the existing posts at ground level, and installing new posts 18 to 36 inches behind the original posts. […]
Sheila Anderson, CFO, Daktronics. Teams from every area of the company executed our strategies (both in place and new during the pandemic time) to weather the unprecedented business environment and conditions the pandemic brought. […]
Matt Schulze of Selective Structures. If you want to be conservative, build to withstand winds of 200+ mph. You would have to weigh the costs of steel versus insurance. […]
Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, has partnered with the Westin Las Vegas Hotel & Spa to provide brands with three out-of-home (OOH) spectaculars to capture the attention of Las Vegas tourists as the Formula 1 Grand Prix comes to the city in November. […]
Beeyond Media, a programmatic digital out-of-home (DOOH) advertising demand-side platform (DSP), says it can now facilitate access to over 1 million digital billboards and screens. This news comes off the heels of Beeyond’s $10M Seed round which is being used to scale the Beeyond business in the United States and Latin America. […]
Location intelligence startup Urbanoid of Montreal and Concordia University’s Applied AI Institute have developed new technology to allow marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies. […]
UniLED Offer Third-Party Audience Verification Services for US Digital Out-of-Home Campaigns via integration with Geopath. […]
