NEW YORK: The growth of programmatic advertising has accelerated the adoption of automation tech, but marketers are still searching for the ideal mix with some using more than 30 different tools on a regular basis, according to a new whitepaper. […]
Technology has opened new doors to creatives and fostered a wave of innovation – but is it about to recast how the industry itself functions? Agencies have long needed to adapt to survive, but the stakes have risen in a digital world in which consumer behaviour is constantly evolving. […]
As mobile usage accelerates, we're seeing more marketers and more dollars flowing into this platform. But for all its promise, mobile ad technology still hasn't realized its full potential. Aside from location-based targeting, which can only be done effectively in mobile, all other mobile ad offerings are just smaller, less-effective versions of desktop ad units. […]
A billboard company challenging Los Angeles' restrictions on digital signs has disclosed plans to donate tens of thousands of dollars in advertising to help Councilman Jose Huizar and five other candidates, all but one of them incumbents, in the March 3 election. Lamar Advertising Co. […]
PRNewswire-USNewswire/ -- Alcohol Justice joined with Los Angeles-based coalition - NoAlcoholAds.org - to thank members of the Los Angeles City Council today for passing an ordinance long-sought by public health advocates to ban alcohol ads from L.A. city-owned and controlled property. […]
By Deborah M. Todd / Pittsburgh Post-Gazette. Walking by a department store perfume counter, a woman passes a digital sign glowing with the image of her favorite scent. […]
Getting the go-ahead for expanding a digital signage network can often involve "delicate" conversations. […]
Nearly one in 10 enterprise marketers work with more than 30 different ad tech tools regularly. The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper released Tuesday. […]
Acon Investments and MidOcean Partners have completed the sale of their portfolio company, Duncan-based Fairway Media Group LLC, to investment funds affiliated with Chicago-based private equity firm GTCR, a statement said. […]
Paris, France – Play Me! an interactive 3D projection mapping spectacular created by French multimedia artists, Danny Rose for Vivid Sydney, an 18 day festival of music, light and ideas, has won the Judges Choice Award for Play Me! at the DIGI Awards 2015 in New York City. […]
Seattle-area Microsoft Stores shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their own smiling faces to the stores' 150-foot video walls, according to an announcement from Microsoft. […]
Cisco survey indicates retailers who offer Internet of Everything experiences can capture 15.6 percent profit improvement. […]
Projection Artworks uses unique projection campaign to display new Panda Cross in unexpected places throughout London. […]
Outdoor advertising has cracked 10 per cent growth for the first time, smashing record 2013 figures with a massive $602.1m spend. […]
Other ad categories that Strategy Analytics predicts will grow in 2015: outdoor (up 4.8%), cinema advertising (3.4%) and radio (1.8%). At $78.8 billion total, U.S. TV ad revenue would comprise a 42.2% share of the overall U.S. […]
