Editors’ Picks

The Drum: Marketing mergers and acquisitions: Who’s going to be buying who in 2015?

Let’s start with outdoor, which is enjoying a bit of a renaissance. Two of the last deals of 2014 were VC house Searchlight Capital Group acquiring – for an undisclosed sum – outdoor specialist Ocean Group; and Dentsu Aegis’ purchase of Brazil’s leading outdoor operator OOH Plus, folding it into its Posterscope group. […]

thedrum.com
Wed, Jan 7, 2015 at 11:54 PM

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Irish Times: Cadbury owner Mondelez was biggest outdoor advertiser in Ireland in 2014

“Out-of-home made a bit of a comeback in 2014,” said Colum Harmon, marketing director for PML Group, specialists in out-of-home advertising. Digital out-of-home formats, such as “dPods” in shopping centres, now represent 8.4 per cent of all display value, up from 5.1 per cent in 2013. “We are back in growth again which is a great start,” Mr Harmon said. […]

irishtimes.com
Wed, Jan 7, 2015 at 11:45 PM

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mumbrella: Porsche launches digital outdoor campaign that detects oncoming Porsches

Porsche has launched a new digital outdoor campaign that will display a tailored message on a Melbourne Airport digital billboard when it detects a Porche car approaching. […]

mumbrella.com.au
Wed, Jan 7, 2015 at 11:43 PM

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Dunkin’ Donuts: How to Engage Audience with Digital Signage (source – DSConnection)

Various uses of digital signage implement various levels of engagement and interaction based on the requisite objectives. […]

digitalsignageconnection.com
Wed, Jan 7, 2015 at 3:48 PM

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Forbes: LG May Be Dropping Google’s Android For Its Next Generation Of Smartwatches

Korean electronics giant LG kicked off CES on Monday with a bunch of new OLED TV screens and a new and improved curved smartphone, but it also wants to make its software the centerpiece of all the new devices in the “Internet of Things. […]

forbes.com
Wed, Jan 7, 2015 at 3:26 PM

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Stephanie Gutnik interviews Dairy Queen’s Janna Rider about digital signage and more

With the advent of digital menu boards, the Dairy Queen system spearheaded the static to digital conversion to avoid multiple permutations as required by exterior signage. Janna’s team attended Digital Signage Expo, completed DSCE training, read and researched as much as possible and finally selected a software provider – all within the span of a year. […]

Wed, Jan 7, 2015 at 2:56 PM

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Creating a Digital Signage Network: Design, Management & Operations (vsr.edgl)

By David Saleme, manager of business development at Columbus Regional Airport Authority. Digital signage network development has progressed well beyond the ad hoc placement of a single or series of signs in a public space. […]

Wed, Jan 7, 2015 at 12:58 PM

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Billboard firm sues couple for ‘harassment’ over bright sign

KITTANNING, Pa. (AP) — A Pennsylvania couple angry over a lighted sign near their rural home has driven away six advertisers and cost the billboard company $50,000, according to a harassment suit brought by the sign's owner. […]

Wed, Jan 7, 2015 at 11:05 AM

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DSConnection: Installation of the Week: Lowe’s Customer Assistance Robots Come Bearing Digital Displays

Lowe's Innovation Labs is trialing retail service robots to help customers shop smarter, navigate stores and access home improvement information. […]

digitalsignageconnection.com
Wed, Jan 7, 2015 at 10:55 AM

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16:9: Stratacache Reports Record 4X Growth; $412.5M Sales In 2014

Privately-held companies don’t tend to release sales figures very often – at least not that I’ve seen in the digital signage ecosystem. So it was more than interesting to get a press release from Stratacache – not the noisiest of companies in this business – announcing it did in excess of $400 million in sales last year. […]

sixteen-nine.net
Tue, Jan 6, 2015 at 8:01 PM

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screenmediadaily: Outfront Media and Videri Are Poised to Redefine Mass Reach

Outfront Media’s Digital Platform May Provide Reach and Engagement That Marketers Have Only Dreamed About. LAS VEGAS, NV — Videri, an early-stage media technology company, has emerged from out of nowhere and is set to shake up the advertising world. […]

screenmediadaily.com
Tue, Jan 6, 2015 at 7:28 PM

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Mobile Ad Firm Blue Bite Partners with OOH Ad Company Pikasso and Expands its Reach Overseas

NEW YORK, /PRNewswire-iReach/ -- Pikasso, a leading OOH advertising company in the Levant and North Africa, and Blue Bite, the Mobile Standard in OOH, announced today their partnership to implement the latest in OOH mobile marketing. "We are excited to partner with Pikasso, the leader in out-of-home advertising in Lebanon, Jordan and Algeria, said Mikhail Damiani, CEO and Co-Founder of Blue Bite. […]

digitaljournal.com
Tue, Jan 6, 2015 at 7:23 PM

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WSJ: CNBC to Stop Using Nielsen for Ratings (because “out of home” viewing is not tracked)

Business-News Network Says Its Out-of-Home Audience Needs to Be Counted. By JOE FLINT. Financial news network CNBC will no longer rely on TV ratings specialist Nielsen to measure its daytime audience, beginning later this year. […]

wsj.com
Tue, Jan 6, 2015 at 7:16 PM

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Variety: CNBC’s Nielsen Defection: Will It Kill Media Measurement, or Just Make A Scratch?

Analysis: CNBC's move could herald a new era of chaos in advertisers' efforts to make sense of TV Brian Steinberg Senior TV Editor. You wouldn’t think CNBC’s primetime fare is that much different from the stuff it airs during the day. […]

variety.com
Tue, Jan 6, 2015 at 7:13 PM

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rVue: Carving Out a Niche in the Place-based Ad Market (theOTCInvestor)

By Ryan Allway. The digital location-based advertising market is projected to grow from $1.2 billion in 2013 to $10.7 billion by 2018, according to Research & Markets, representing a 54% compound annual growth rate. […]

theotcinvestor.com
Tue, Jan 6, 2015 at 7:04 PM

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