Tuesday, November 12, 2024

Editors’ Picks

Friday, January 2, 2015 Fri, Jan 2, 2015

Thursday, January 1, 2015 Thu, Jan 1, 2015

Forbes: IDC Predicts Turmoil For CMOs In 2015

Late last year IDC’s CMO Advisory Service released its 10 predictions for the next three years. Kathleen Schaub, vice president of the practice, summarized the findings this way, “Our theme for the coming year is turmoil versus transformation. There’s a lot of activity going on and some people are actually moving forward, but there’s also a lot of spinning and a lot of trial and error. […]

forbes.com
Thu, Jan 1, 2015 at 11:20 PM

Tuesday, December 30, 2014 Tue, Dec 30, 2014

Tuesday, December 23, 2014 Tue, Dec 23, 2014

DOOH advertising done right: exclusive interview with Amscreen’s Mike Hemmings

As a digital out-of-home market observer, I have been following Amscreen for a few years now. If I had to imagine an ideal DOOH network, Amscreen would probably be the closest one. A rare occurrence in DOOH advertising, the company seemed to do almost everything right: from content strategy and screen locations to use of technology, audience targeting and ad effectiveness measurement. […]

Editorial
Tue, Dec 23, 2014 at 2:28 AM

Wednesday, December 17, 2014 Wed, Dec 17, 2014

Friday, December 12, 2014 Fri, Dec 12, 2014

Posterscope launches world’s first real-time trading platform for digital billboards

Beta launch, powered by technology from Vistar Media, brings online-style trading to premium quality Out-of-Home media. Leading Out-of-Home Media Companies Lamar and OUTFRONT Media Sign on as Charter Partners Leading global OOH communications agency Posterscope today announces the launch of the world’s first real-time trading platform for digital billboards. […]

Editorial
Fri, Dec 12, 2014 at 4:37 PM

Tuesday, November 4, 2014 Tue, Nov 4, 2014

Video WAS Everywhere at the DPAA Summit on November 04, 2014 in NYC

The DPAA's annual event, Video Everywhere Summit, occupied the whole 4th floor at the Crowne Plaza Times Square hotel in New York, right in the middle of the digital billboards. This year's Summit broke the attendance record, with over 730 registered delegates (preliminary estimates), representing brands, agencies, digital place-based networks and their research and technology partners. […]

Editorial
Tue, Nov 4, 2014 at 11:52 PM

Thursday, October 23, 2014 Thu, Oct 23, 2014

Tuesday, October 21, 2014 Tue, Oct 21, 2014

Wednesday, October 15, 2014 Wed, Oct 15, 2014

Tuesday, October 7, 2014 Tue, Oct 7, 2014

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