Intel has announced its own HDMI media stick, but its very different from the gadgets used as media streamers and low-cost, low-footprint Android digital signage players. This is touted as a full x86 PC using Intel, not ARM. […]
Let’s start with outdoor, which is enjoying a bit of a renaissance. Two of the last deals of 2014 were VC house Searchlight Capital Group acquiring – for an undisclosed sum – outdoor specialist Ocean Group; and Dentsu Aegis’ purchase of Brazil’s leading outdoor operator OOH Plus, folding it into its Posterscope group. […]
“Out-of-home made a bit of a comeback in 2014,” said Colum Harmon, marketing director for PML Group, specialists in out-of-home advertising. Digital out-of-home formats, such as “dPods” in shopping centres, now represent 8.4 per cent of all display value, up from 5.1 per cent in 2013. “We are back in growth again which is a great start,” Mr Harmon said. […]
Porsche has launched a new digital outdoor campaign that will display a tailored message on a Melbourne Airport digital billboard when it detects a Porche car approaching. […]
Various uses of digital signage implement various levels of engagement and interaction based on the requisite objectives. […]
Korean electronics giant LG kicked off CES on Monday with a bunch of new OLED TV screens and a new and improved curved smartphone, but it also wants to make its software the centerpiece of all the new devices in the “Internet of Things. […]
With the advent of digital menu boards, the Dairy Queen system spearheaded the static to digital conversion to avoid multiple permutations as required by exterior signage. Janna’s team attended Digital Signage Expo, completed DSCE training, read and researched as much as possible and finally selected a software provider – all within the span of a year. […]
By David Saleme, manager of business development at Columbus Regional Airport Authority. Digital signage network development has progressed well beyond the ad hoc placement of a single or series of signs in a public space. […]
KITTANNING, Pa. (AP) — A Pennsylvania couple angry over a lighted sign near their rural home has driven away six advertisers and cost the billboard company $50,000, according to a harassment suit brought by the sign's owner. […]
Lowe's Innovation Labs is trialing retail service robots to help customers shop smarter, navigate stores and access home improvement information. […]
Privately-held companies don’t tend to release sales figures very often – at least not that I’ve seen in the digital signage ecosystem. So it was more than interesting to get a press release from Stratacache – not the noisiest of companies in this business – announcing it did in excess of $400 million in sales last year. […]
Outfront Media’s Digital Platform May Provide Reach and Engagement That Marketers Have Only Dreamed About. LAS VEGAS, NV — Videri, an early-stage media technology company, has emerged from out of nowhere and is set to shake up the advertising world. […]
NEW YORK, /PRNewswire-iReach/ -- Pikasso, a leading OOH advertising company in the Levant and North Africa, and Blue Bite, the Mobile Standard in OOH, announced today their partnership to implement the latest in OOH mobile marketing. "We are excited to partner with Pikasso, the leader in out-of-home advertising in Lebanon, Jordan and Algeria, said Mikhail Damiani, CEO and Co-Founder of Blue Bite. […]
Business-News Network Says Its Out-of-Home Audience Needs to Be Counted. By JOE FLINT. Financial news network CNBC will no longer rely on TV ratings specialist Nielsen to measure its daytime audience, beginning later this year. […]
Analysis: CNBC's move could herald a new era of chaos in advertisers' efforts to make sense of TV Brian Steinberg Senior TV Editor. You wouldn’t think CNBC’s primetime fare is that much different from the stuff it airs during the day. […]
