Editors’ Picks

ChicagoInno: McLED: McDonald’s Rolling Out Digital Menu Boards Across the Country

Last year, the Wall Street Journal and several other publications hinted at McDonald's' millennial problem, suggesting that the burger giant's recent sales woes are due to a drop in 20-to-30-year-old customers. So, in an attempt to cater to these digital natives, the Oak Brook-based fast food chain is updating their menus to make them, well, digital. […]

chicagoinno.streetwise.co
Tue, Jan 13, 2015 at 6:17 PM

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DSToday: Netherlands Burger King uses BroadSign’s digital signage software to run ‘King Channel’

The Amsterdam-based in-store marketing firm The Music Marketeers BV is using BroadSign International LLC's cloud-based digital signage software to power the Burger King "King Channel" in restaurants across the Netherlands. […]

digitalsignagetoday.com
Tue, Jan 13, 2015 at 6:14 PM

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DSToday: Shelf-edge digital signage solution at NRF BIG Show

An intelligent digital signage retail-shelf solution using SHELFVISION shelf-edge display strips from Display Solution AG will be on display this week at the Intel booth at the National Retail Federation Retail's BIG Show in New York City, according to an announcement from Display Solution AG. Japan's SB Creative Corp., a member of SoftBank Group, worked with Intel Corp. […]

digitalsignagetoday.com
Tue, Jan 13, 2015 at 6:10 PM

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Dave Haynes on NRF show: Is Memomi’s Digital Mirror The Fairest Of Them All

I missed this in the two days I spent wandering the aisles of NRF, which is a shame because I’m intrigued by how it works. It’s billed as the world’s first digital mirror, which is a bit of a reach given eBay and The Big Space both have digital mirror things (admitted doing different stuff) at the show. […]

sixteen-nine.net
Tue, Jan 13, 2015 at 12:57 PM

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Wigwam Golf Resort Selects Digital Caddies for Golf Cart Digital Signage

Digital Caddies interactive screens will be installed on three golf car fleets for the Arizona golf resort's championship courses. […]

digitalsignageconnection.com
Tue, Jan 13, 2015 at 12:52 PM

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16:9 on NRF show: Lexmark’s Shrug-Inducing Digital Signage Play

The big printing hardware firm Lexmark debuted a digital signage product this week at the National Retail Federation show in New York – a digital endcap solution I’d best describe as shrug-inducing. It’s a template program that will generate a jpeg and push it to an LG monitor … and that’s about it. It’s not a clever piece of kit tuned to end of aisle shelving and merchandising. […]

sixteen-nine.net
Tue, Jan 13, 2015 at 9:43 AM

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DSConnection: DSE Advisory Board on How to Manage Your DOOH network

What are some key operational solutions that have helped your network effectively manage growth and control disparate display types? […]

digitalsignageconnection.com
Tue, Jan 13, 2015 at 9:42 AM

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Outdoor media owners unite to develop an Audience Measurement system for Digital Out-of-Home (source – JCDecaux)

The world’s largest international outdoor media owners – APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux are working together to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]

Tue, Jan 13, 2015 at 5:11 AM

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DOOH advertising done right: exclusive interview with Amscreen’s Mike Hemmings

By Nurlan Urazbaev Editor-in-Chief Digitalsignagepulse.com. With over 6500 outdoor screens in operation, Amscreen calls itself “Europe’s largest, fastest growing Digital Outdoor Network.” Mike Hemmings, International Marketing Director at AMScreen Ltd, shared with me his insights into the reasons behind the network’s success and the future of DOOH advertising. […]

Mon, Jan 12, 2015 at 4:46 PM

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DSToday: 2015: A look at the digital signage year ahead

After starting off the new year with a look back at 2014, now it's high time to turn expectant eyes forward to the future, and see what 2015 holds in store. […]

digitalsignagetoday.com
Mon, Jan 12, 2015 at 4:45 PM

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MediaWeek on CES 2015: Drones, robots, wearables and VR

Four takeaways from the consumer electronics trade show that was so vast that journos and digital strategists are still emerging with their reports. […]

mediaweek.co.uk
Mon, Jan 12, 2015 at 4:31 PM

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The Drum: How brands can use the latest tech to come out of CES

There is no real surprise that the main theme to come out of the Consumer Electronics Show (CES) in Las Vegas this year is the internet of things (IoT). The term IoT is one which has been talked a lot about over the past 12 months and something which I touched on in a blog about where mobile is headed in 2015. What it means is ‘things’, or ‘everything’, becoming a computer. […]

thedrum.com
Mon, Jan 12, 2015 at 4:27 PM

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AdAge: Missed CES? Here’s What You Need to Know

Once again, the tech industry converged in the desert to showcase gaudy tech and schmooze at the annual International Consumer Electronics Show. Here are five key takeaways for marketers from the spectacle in Las Vegas that has become a magnet for growing numbers of trend-seeking advertisers, media people and agency executives. […]

adage.com
Mon, Jan 12, 2015 at 4:23 PM

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portada: CES 2015: Five Trends that could change Advertising

As weary ad execs wandered home from CES 2015, we took a look at what this mother of all consumer electronics shows revealed about the future of advertising. We identified five trends that we think will matter for advertisers in the years to come, and checked in with three smart executives to get their thoughts. […]

portada-online.com
Mon, Jan 12, 2015 at 4:12 PM

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invidis: ISE – Largest Digital Signage Show on Earth

This year’s Integrated Systems Europe will again be the largest global digital signage show. In total 450 digital signage relevant exhibitors will be present at the RAI exhibition ground in February. ISE 2015 is counting more than 190 digital signage exclusive exhibitors in hall 8 alone. […]

invidis.de
Mon, Jan 12, 2015 at 3:11 PM

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