Washington Post from NRF show: 5 new technologies that may change how you shop (mobile and DOOH)
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washingtonpost.com
Wed, Jan 14, 2015 at 6:26 PM
Wed, Jan 14, 2015 at 6:26 PM
Editors’ Picks
Wednesday, January 14, 2015 Wed, Jan 14, 2015
gmauthority: General Motors Opts Out Of Advertising During Super Bowl XLIX Coverage
General Motors aired two 30-second Chevrolet ads during last year’s Super Bowl, but the automaker has decided to sit out this year’s event, with no plans to air ads for any of its brands during Super Bowl XLIX, Automotive News reports. Other automakers have also decided to not participate in Super Bowl advertising, including Lincoln, Jaguar, Honda, and Acura. […]
gmauthority.com
Wed, Jan 14, 2015 at 5:02 PM
Wed, Jan 14, 2015 at 5:02 PM
MediaWeek: The year ahead for mobile
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes. […]
mediaweek.co.uk
Wed, Jan 14, 2015 at 4:56 PM
Wed, Jan 14, 2015 at 4:56 PM
Beet tv: Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO
LAS VEGAS — After six years of chronicling the mobile consumption marketplace with its annual insights reports, mobile analytics firm Flurry, recently purchased by Yahoo, says the medium has reached new heights. “We’ve seen usage of mobile grow 76% year over year,” CEO Simon Khalif tells Beet.TV in this video interview. […]
beet.tv
Wed, Jan 14, 2015 at 3:09 PM
Wed, Jan 14, 2015 at 3:09 PM
advocate: Texas Ad Company Will Remove ‘Ex-Gay’ Billboard
A billboard in Dallas promoting so-called reparative therapy will be removed 'within a week,' the president of Impact Advertising says. […]
advocate.com
Wed, Jan 14, 2015 at 12:34 PM
Wed, Jan 14, 2015 at 12:34 PM
OOH ad agency Billups Launches Experiential Division
Veteran Marketing Executive Ari Chasin Joins Company to Lead Its New Experiential Marketing Division PORTLAND, OR--(Marketwired - January 14, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced that it is launching Division Black, a new Experiential Marketing Division that will help meet the growing needs of its clients. […]
marketwired.com
Wed, Jan 14, 2015 at 12:01 PM
Wed, Jan 14, 2015 at 12:01 PM
DisplaySearch: Smartphones at CES 2015 Indicate Brand Shift
We saw practically no new innovations or product releases from top smartphone makers this year at CES. However, smaller, less-known smartphone manufacturers took full advantage of the event. In terms of number of products introduced, TCL Alcatel took the #1 spot for offering a series of affordable smartphones. […]
displaysearchblog.com
Wed, Jan 14, 2015 at 11:07 AM
Wed, Jan 14, 2015 at 11:07 AM
Key Question from CES 2015: How Many Wearable Devices Would a Person Wear? (displaysearch)
Each year, the CES in Las Vegas jump-starts the technology market. It did so this year as well, but what was really different was the lack of real news makers in 2015. In past years, devices, mainly TVs, have occupied headlines, but this year, they lacked any real novelty. […]
displaysearchblog.com
Wed, Jan 14, 2015 at 10:26 AM
Wed, Jan 14, 2015 at 10:26 AM
Mediatel: “Significant demand” for real-time digital OOH campaigns
72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope. […]
mediatel.co.uk
Wed, Jan 14, 2015 at 1:45 AM
Wed, Jan 14, 2015 at 1:45 AM
Digital Signage Federation: the full list of the newly elected Board of Directors
The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, is pleased to announce the election of its new 2015 Board of Directors. Ken Goldberg, CEO, Real Digital Media becomes the 2015 Chairman and Kimberly Sarubbi, President, Saddle Ranch Digital, the 2014 Chairman will now head the Past Chairman’s Council. […]
Wed, Jan 14, 2015 at 1:43 AM
invidis: BroadSign on the importance of programmatic media buying in DOOH advertising
Maarten Dollevoet, Sales Director, EMEA, BroadSign comments on programmatic media buying, which will catapult the digital signage industry to new levels and – complete with campaign targeting and reporting – will quickly gain traction in 2015. […]
invidis.de
Wed, Jan 14, 2015 at 1:16 AM
Wed, Jan 14, 2015 at 1:16 AM
invidis: Capital Summit at Integrated Systems Europe (10-12 February/RAI) brings opportunities to invest in AV/IT industry
At the Capital Summit at ISE 2015 on 11 February delegates will hear from an expert panel of both strategic and financial investors on relevant issues including: What investors look for in a company How to find qualified investors Do’s and Don’ts of presenting your opportunity to investors The problem with investing in our industry and how to solve it Examples of successful mergers and acquisitions in our industry How to get started if you do not have an exit strategy This event is geared to all AV/IT industry executives and investors including owners, entrepreneurs, senior executives, and finance professionals. […]
invidis.de
Wed, Jan 14, 2015 at 1:13 AM
Wed, Jan 14, 2015 at 1:13 AM
Canadian Out-of-Home Measurement Bureau releases audit technology to synchronize data for its OOH company members
COMB (Canadian Out-of-Home Measurement Bureau) has launched a state-of-the-art process to synchronize all trading data between its systems and those of its OOH company members. COMB will issue 60,000 audit requests to its members in its first year of the program. […]
Wed, Jan 14, 2015 at 12:52 AM
Tuesday, January 13, 2015 Tue, Jan 13, 2015
Outfront Media Inc Analyst Rating Update (stafforddaily)
As many as 5 brokerage firms have rated Outfront Media Inc (NYSE:OUT) at 1.8. Research Analysts at Zacks have ranked the company at 5, suggesting the traders with a rating of Underperform. The stock garnered a place in the hold list of 2 stock Analysts. […]
Tue, Jan 13, 2015 at 6:27 PM
MediaPost: Forget The Distractions – What Marketers Really Need To Take From CES
The question is, what should all of this mean for advertisers and for the long term? 1. Screens are everywhere The future is a world of abundant screens -- from smart mirrors in our bedrooms, larger, thinner, cheaper digital retail signage, or short throw laser projections to smartwatches on our wrists, and larger-screened connected cars. […]
mediapost.com
Tue, Jan 13, 2015 at 6:20 PM
Tue, Jan 13, 2015 at 6:20 PM