ISE 2015 is just hours from opening its doors to Europe’s largest ever AV and systems integration exhibition. As of this morning, the RAI, Amsterdam will be the destination of choice for AV and systems integration professionals. What will you find at ISE 2015? […]
On leaving his client’s office, Jeremy heads to a nearby Tube stop to begin his journey to work. The RFID chip in his smartphone transmits his anonymous unique ID to the video ad server inside the station window in front of him. His previous views and interests have already been collected and stored against this ID, and a video ad from New Balance appears. […]
ComScore’s latest Mobilen’s study revealed that 59% of Canadian mobile subscribers are interested in taking some type of action after seeing an OOH ad. The most common actions taken are related to making a purchase, seeking more information about the product or service and talking or sharing via social media with friends and family. […]
Kumho Tire launches an interactive game in a Times Square subway station to raise awareness about the brand. […]
The $859,000 FHWA study had been eagerly anticipated by local agencies across the country, including some that held up permit decisions on electronic billboards to await federal guidance. They hoped the report would shed light on whether the visually stunning digital signs, which change messages every few seconds, might pose a threat to traffic safety. […]
NEW YORK, (BUSINESS WIRE) -- Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor CCO, +0.00% and a subsidiary of iHeartMedia Inc., announced today that its in-airport TV network, ClearVision, is now available and broadcasting as GRR-TV at Gerald R. […]
Internet service providers, long dogged by consumer dissatisfaction, have been anxiously watching over the past 18 months as the search giant encroaches on their turf. This was not their typical competitor, but a lovable brand with unpredictable, bottomless ambition. […]
NEW YORK, /PRNewswire/ -- Videology (videologygroup.com), one of the world's leading video advertising technology platforms, found U.S. marketers are embracing more sophisticated methods of targeting and execution compared to a year ago. According to an analysis of Videology's platform in the fourth quarter, 94% of U.S. […]
What challenges do you face when repurposing content that was developed for other media for digital signage? […]
It's a digital billboard for the Egg McMuffin, which rises into view just like the sun in the morning. Cossette in Vancouver created the board, and tells us it started out as an entry in an out-of-home contest called Carte Blanche. […]
Have you ever wished you could make better use of the average 30 minutes plus in the waiting room before your scheduled appointment with the doctor? You may not have to break out the smartphone to help fill the time thanks to an innovative application of video whereby customizable and objective health education programming is piped to a big, flat-panel TV in your doctor’s office. […]
Growth in out-of-home advertising is good news for industry leaders such as oOh!media and APN Outdoor Group, both of which listed on ASX last year through Initial Public Offerings (IPO). oOh!media raised $168.8 million at $1.93 a share and listed in December. APN raised $329 million in November by offering shares at $2.55. […]
[Apparently, not everyone loves billboards as much as I do - Ed.] John Mannillo is a real-estate developer and longtime St. Paul activist. As chair of the group Scenic Saint Paul, he is one of the Don Quixotes of signage working diligently behind the scenes to undermine the ubiquitous structures. […]
A look back at 2014, and looks ahead at 2015, along with some big news from the BIG Show and some big news from the Big Mac of QSRs, are at the top of the charts for January's digital signage news. […]
Your signage message is competing with a fast-paced connected world, so you must make your content significant otherwise nobody will care about your message. […]
