Editors’ Picks

Insight into South Africa’s DOOH: The 24/7 free-to-see medium (themediaonline)

Billboard advertising is to many is the traditional out of home (OOH) advertising format, but there has been significant global growth in digital OOH (digital boards and place-based networks) in recent years. A definite trend is the growth of digital as many more new sites are being developed, says Michele Munro. […]

themediaonline.co.za
Tue, Jan 27, 2015 at 1:49 AM

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NYTimes: Times Square’s Crushing Success Raises Questions About Its Future

The Crossroads of the World has never been more popular. And that is becoming a problem. More people than ever are packing into Times Square — from across the world, the country and the rest of New York City. […]

nytimes.com
Tue, Jan 27, 2015 at 1:35 AM

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Adotas: Why 2015 Is The Year For Mobile Advertising

Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, but do so responsibly. As the technology available becomes richer, and as consumers continue to become more entrenched in mobile, the opportunities to engage with them continue to increase. […]

adotas.com
Mon, Jan 26, 2015 at 4:33 PM

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Ten reasons why you should attend ISE 2015

1. It’s the largest AV tradeshow ever held in Europe Over 50,000 people from 150 countries are expected to come to the Amsterdam RAI between 10 and 12 February, when in excess of 36,000sqm of net floor space will be taken by more than 1,000 companies, which are launching a plethora of new products. […]

Mon, Jan 26, 2015 at 3:41 PM

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JCDecaux wins the advertising concession at Golfe de Saint-Tropez Airport

Paris, - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Airport, the Group’s world-leading subsidiary specialising in airport advertising, has been awarded the contract to operate the interior and exterior advertising concession at Golfe de Saint-Tropez Airport. […]

Mon, Jan 26, 2015 at 12:07 PM

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DSToday: LG now shipping full new digital signage product lineup in US

New video wall and digital signage screens from LG Electronics — a new generation of commercial displays with wide viewing angles and super-narrow bezels — are now available in the U.S., according to an announcement from LG Electronics USA. […]

digitalsignagetoday.com
Mon, Jan 26, 2015 at 11:12 AM

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Is China’s TV Industry Slowing Down?

Recently, two leading local brands announced their TV shipment results in 2014, Skyworth only grew 1% Y/Y in China, 24% Y/Y in overseas market (mainly OEMs); TCL’s overall sales volume of LCD TV decreased 3.5% to 16.57 million sets, slightly short of the target of 17 million. Furthermore, TCL LCD TV shipments were 8.5 million, down 14% Y/Y in China domestic market. […]

displaysearchblog.com
Mon, Jan 26, 2015 at 10:32 AM

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DOOH Business Climate Index: Mixed feelings in the Mediterranean countries (invidis)

The DBCI or OVAB Europe Digital Signage & DooH Business Climate Index is a widely observed early indicator for economic development in the digital signage and digital out of home industry of the EMEA market region. The DBCI is published bi-monthly. It is based on the responses of the high level management from all relevant companies in the digital signage value chain. […]

invidis.de
Mon, Jan 26, 2015 at 12:01 AM

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DOOH Campaigns: Sheriff Arpaio takes Manhattan with 80-foot tall billboard in Times Square (fox10phoenix.com)

PHOENIX (KSAZ) - He's known around the country for making inmates wear pink, Tent City and most recently, switching up the jail menu. Now Maricopa County Sheriff Joe Arpaio will grace one of the largest billboards in the world. His face will be on a 120-foot tall by 84-feet wide digital billboard, overlooking New York's Times Square. […]

Sun, Jan 25, 2015 at 11:59 PM

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Lamar, NYC firm Blue Bite testing mobile ad tech in Buffalo (bizjournals)

Outdoor ad operator Lamar Advertising Co. has chosen Buffalo to roll out its new mobile-marketing platform, which relays detailed data to advertisers about who's seeing their ads, where the ads are being seen, and how frequently they're being seen. […]

bizjournals.com
Sun, Jan 25, 2015 at 11:57 PM

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CIO: Proximity-Based Advertising Closer Than You Think (with infographic)

Proximity identification and real-time targeted marketing are the future of advertising, but how far away is this? "Minority Report is absolutely doable," says Paul Price, CEO of Creative Realities, a New York-based marketing technologies consultancy. The key to this kind of advertising is biometric identification, says Price. […]

cio.com
Sun, Jan 25, 2015 at 11:56 PM

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Confirmed: Google is entering the mobile networks market (ukblastingnews)

According to the company the aim is to lower prices and improve access to mobile internet services. Google's SIM Cards will start to appear soon. Google has, in recent years, entered the business of selling wireless services to private clients. […]

uk.blastingnews.com
Sun, Jan 25, 2015 at 11:56 PM

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NYTimes: Verizon’s Mobile ‘Supercookies’ Seen as Threat to Privacy

For the last several months, cybersecurity experts have been warning Verizon Wireless that it was putting the privacy of its customers at risk. The computer codes the company uses to tag and follow its mobile subscribers around the web, they said, could make those consumers vulnerable to covert tracking and profiling. It looks as if there was reason to worry. […]

nytimes.com
Sun, Jan 25, 2015 at 11:52 PM

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AT&T’s Store Of The Future In San Leandro Features Innovative Design For Customers’ Mobile Lifestyles

SAN LEANDRO, Calif., Jan. 23, 2015 /PRNewswire/ -- A shopping experience focused on the customer's mobile lifestyle is now a reality in San Leandro. AT&T's new Store of the Future at 1580 E. […]

prnewswire.com
Sat, Jan 24, 2015 at 6:46 PM

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3D Projection Mapping Firm Pushes the Interactive Technology Envelope (DSConnection)

Chicago Projection Mapping uses CPM Labs to stay on the cutting edge for 3D, 4D and hologram projection installations, activations and displays. […]

digitalsignageconnection.com
Fri, Jan 23, 2015 at 9:59 PM

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