Clearing the way for billboard companies to install digital billboards along at least part of Atlanta Highway could help improve the look of the corridor, an outdoor advertising professional told an Athens-Clarke County Commission committee Monday. […]
CEO of oOh!media, Brendon Cook, says a study of the $4 billion worth of Australian ad campaigns shows out-of-home delivers ROI. Research of more 140 econometric studies of $4 billion worth of Australian ad campaigns, 90% of them including out-of-home components, provides ample proof of the added value that out-of-home (OOH) delivers for advertisers. […]
Thousands worshipped at the altar of Mobile World Congress 2015 in the first week of March. Microsoft won big, collecting 10 awards including best tablet and best of MWC 2015, Facebook co-founder and chief executive Mark Zuckerberg held the keynote, however their notable Californian neighbours were missing. […]
For decades, marketers have used consumer insights to inform creative and communications strategies, and relied on data signals to understand, target and measure audience reach. […]
This weekend, thousands of marketers will flock to the South by Southwest Interactive (SXSWi) conference to stay on top of the latest innovations in digital and real-time marketing. Indeed, today’s marketing publications are replete with examples of brands, which in trying to hack the culture, actually created PR disasters of their own making. […]
This week Snapchat’s value jumped to US$15-billion after Alibaba invested some US$200-million in the mobile messaging company. It’s something that on day one of SXSW came up in talks across the city because Snapchat is the latest and greatest disrupter. […]
Here’s all the winners from the Digital Signage Expo install and creative awards held Thursday in Las Vegas … In the Apex install awards, there were about 80 entrants and 60 in content (which I think is kind of feeble on the part of integrators and other vendors – awards are great marketing tools, so PUT IN ENTRIES!!!) Anyway … Arts, Entertainment and Recreation Gold: Skylon Tower, nominated by GestureTek Silver: National Museum of Kazakhstan, nominated by Global Display Solutions Bronze: College Football Hall of Fame, nominated by Obscura Digital Business, Industry and Government Gold: NASA – Human Exploration Operations, nominated by GPO US Inc. […]
Even before it could be confirmed in Billboard magazine, the Rolling Stones’ rumored U.S. tour has been validated by billboards popping up around the country in recent days – including one along Interstate 494 near Eden Prairie that points to a Twin Cities date. […]
Back at home and already missing the big blue skies and shirt sleeves weather of LA and Las Vegas. Sigh. Day 2 at Digital Signage Expo was still bat outta hell mode for me, running around looking at stuff and steering clients here and there to see things and meet people. […]
Pushkar Jain, Head (Brand Marketing) at Tata Teleservices, feels the outdoor advertising opportunity is still mostly untapped. Jain is a jury member of the upcoming OOH Conference and Awards 2015 organized by exchange4media, which will be held on March 27, 2015 in Gurgaon. Jain shares his thoughts on outdoor advertising and what it takes to create a great outdoor campaign. […]
A Roy Morgan survey of commuters in the country’s five biggest cities found strong engagement with outdoor advertising, fuelling the industry’s meteoric rise in recent years. Australians spot hundreds of outdoor ads on their way to and from work every week no matter what mode of transport they are using, new research finds. […]
After having recently launched the City of Edinburgh, JCDecaux’s next city focus is in Liverpool where brands are set to benefit from new premium Out-of-Home communications that will enhance JCDecaux’s dominant presence within this key UK city. […]
Forrest Media, Scotland’s largest Digital screen operator, has started 2015 with a flurry of exciting new digital developments, including two new Scottish screens − in Edinburgh and Glasgow − and a planned second screen in Newcastle. […]
By: Kate Cochrane. Clear Channel UK are pleased to announce that Justin Cochrane has been appointed CEO, Clear Channel UK with immediate effect. Justin has been with Clear Channel for over a decade, most recently as Chief Operating Officer of Clear Channel Outdoor’s European business. […]
More than 70,000 expected in Austin, Texas as annual showcase starts with tech festival. Former US vice-president Al Gore is one of the key speakers at SXSW Interactive Festival. […]