Editors’ Picks

invidis: Digital Signage in Spain and Portugal: slow start but high expectations for 2015

The Digital Signage Business Climate Index Spain & Portugal has been polled for the fourth time. The index has declined slightly to a positive level with an decrease of 7,11 base points to stand at 47,63 base points. The DBCI has stabilised on a high level and reflects the positive business sentiment of the digital signage industry in Spain and Portugal. […]

invidis.de
Wed, Mar 4, 2015 at 5:16 PM

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DOOH Network Zoom Media Named Exclusive Advertising Provider for 24 Hour Fitness

NEW YORK, NY, /PRNewswire/ - Zoom Media ("Zoom"), the world's largest fitness digital media company, announced today an exclusive long-term media and advertising agreement with 24 Hour Fitness, a leading health club industry pioneer. […]

prnewswire.com
Wed, Mar 4, 2015 at 5:12 PM

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Forbes: Mobile Audience Measurement 2.0

At Mobile World Congress in Barcelona, March 2-5, 2015 behind the handset, operator, security and Internet of Things news, the still waters of mobile audience measurement run deep. A lot of mobile data and a lot of ways to measure audience behaviour, insight and trends has remained unchanged for decades. […]

forbes.com
Wed, Mar 4, 2015 at 5:08 PM

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The Guardian: Mobile World Congress 2015: what it means for marketing pros

With Mobile World Congress 2015 (MWC) in full swing, much of the industry is decamping to Barcelona to see the launch of the latest smartphones and tablet innovations. But what does this mean for the mobile marketing business and how will it actually affect marketing strategies? […]

theguardian.com
Wed, Mar 4, 2015 at 5:04 PM

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The smart BOTTLE that ‘talks’ to drinkers: Sensors on label send targeted adverts with the help of a phone

Prototype ‘smart bottle’ is on show at Mobile World Congress in Barcelona It’s a partnership between UK drinks firm Diageo and Thin Film Electronics. Label has sensors in it to show if the bottle is open or sealed. It uses phone’s NFC capabilities to show adverts and recipes, for example. […]

dailymail.co.uk
Wed, Mar 4, 2015 at 4:31 PM

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Media Post: Vistar, Instantly Partner For OOH Measurement

More out-of-home advertising and technology companies are using mobile to target and measure ads. Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home campaigns via Instantly’s mobile panel. […]

mediapost.com
Tue, Mar 3, 2015 at 6:04 PM

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AdAge: Omnicom Makes $50 Million Commitment to National CineMedia

In-Theater Advertising Developing Targeting and Retargeting Capabilities. Omnicom's media agency network has made a commitment to spend $50 million with National Cinemedia, its largest bet on in-theater advertising yet, as the medium gets a digital facelift and becomes part of the premium video discussion. […]

adage.com
Tue, Mar 3, 2015 at 5:46 PM

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UK’s largest independent petrol network owner MRH, extends screen deal with Amscreen Group (source – Amscreen)

MRH has signed a further 5 year contract with Amscreen which will see an upgrade of their existing network of 365 screens in UK forecourts to Amscreen’s 24 inch screen. The new screens also feature Amscreen’s OptimEyes technology, delivering real-time audience measurement data. […]

Tue, Mar 3, 2015 at 5:44 PM

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APN Outdoor takes bigger slice of $10m Sydney Airport outdoor advertising (mumbrella)

APN Outdoor has strengthened its grip on one of the biggest outdoor contracts in the country winning the rights to sell advertising in Terminal 2 at Sydney airport from incumbent Ooh Media. […]

mumbrella.com.au
Tue, Mar 3, 2015 at 5:44 PM

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Increasing Airport Advertising Revenues In The Digital Age (airport-world)

The complete solution lies in creating a framework out of a combination of airport infrastructure (digital signage, Wi-Fi connectivity, tracking systems), monetising its value, and making it attractive and ‘buyable’ to advertisers, retailers and other commercial entities looking to target the passenger. The content must be managed in an organised fashion. […]

airport-world.com
Tue, Mar 3, 2015 at 5:43 PM

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MediaPost: Omnicom Inks Landmark CineMedia Upfront Deal Worth $50M, Integrates Mobile, Video

Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The deal, which will cover approximately $50 million in advertising during the next year, is the latest example of Omnicom Media Group's video-neutral approach to media buying. […]

mediapost.com
Tue, Mar 3, 2015 at 5:43 PM

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APN Outdoor wins Sydney Airport contract (source – APN Outdoor)

SYDNEY: APN Outdoor, today announces that it has won the advertising rights to all external advertising at Sydney Airport and the internal advertising at the airport’s T1 International and T2 Domestic terminals. The Sydney Airport contract is one of the largest Outdoor advertising contracts in the country. […]

apnoutdoor.com.au
Tue, Mar 3, 2015 at 5:42 PM

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India: OOH sector unhappy with service tax hike in the Union Budget 2015 (exchange4media)

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is feeling more pragmatic. Outdoor agencies we spoke with said there is nothing specific that would make the advertising sector, including outdoor, excited. […]

Tue, Mar 3, 2015 at 5:42 PM

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Apple Launches Worldwide ‘Shot on iPhone 6’ Ad Campaign Spanning Magazines, Billboards and More (macrumors)

Apple has launched a worldwide "Shot on iPhone 6" advertising campaign involving 77 photographers, 70 cities and 24 countries, with iPhone 6 photography to be featured in magazines, newspapers, billboards, transit posters and more. […]

macrumors.com
Tue, Mar 3, 2015 at 4:46 PM

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Apple’s ‘Shot on iPhone 6’ campaign goes global with billboards, ad spaces (appleinsider)

After launching its "Shot on iPhone 6" ad campaign on Sunday, works from Apple's "World Gallery" are now showing up on billboards, static ad spaces and in magazines in far flung locales around the globe. […]

appleinsider.com
Tue, Mar 3, 2015 at 4:44 PM

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