According to Madison World, India’s share in global advertising for 2013 and 2014 remained in the 1.4 to 1.5 per cent bracket. This was despite cumulative growth over 2013 and 2014 touching 27.5 per cent. The Indian ad industry, for the record, grew at the rate of 11.1 per cent in 2013. […]
265 screens are now running in Hispanic restaurants across the nation. Miami, Florida. February 24, 2015. […]
Over the past few weeks we’ve written a number of times about WPP being a potential buyer for Tesco’s data house, Dunnhumby. Things have moved on in the past couple of weeks – as they are wont to do in this dynamic industry. […]
MUMBAI: Advertising expenditure in India is predicted to grow in 2015 at almost twice the previously projected rate, thanks to increased consumer confidence and high-profile sporting events like the Cricket World Cup. The Pitch Madison Media Advertising Outlook report for 2015 forecast a 9.6% increase in spending during the year ahead, compared to an earlier figure of 5.6%. […]
By David McCracken. For the past few years, there’s been a nasty little rumor going around that kiosks are dead. With the rise in popularity of mobile apps, some people are simplifying the picture to conclude that apps will soon replace kiosks completely. […]
Tel Aviv, Israel-based TruMedia Measurement Ltd., a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, announced the launch of its Copenhagen Airport audience measurement project. TruMedia provides the audience measurement solution to the Egmont Group, a global media corporation and the prime contractor of the project. […]
Location based mobile marketing and advertising provides huge opportunities for businesses, as well as benefits for consumers. Yet despite the fact that mobile marketing clearly works, most marketers today have not yet seized upon the opportunities. Nobody resists mobile today. […]
Retail and ecommerce experts discuss how multichannel retailers can combine traditional and online shopping to enhance consumers’ experience and increase sales in both channels. […]
If you are a digital signage newbie, this quick-start guide will help you take the beginning steps toward an effective communication strategy. Because digital signage is part art and part science, most communicators start small with just one or two digital signs, test ideas and measure what works with their audience and then build on that. […]
When it comes to revolutionizing the retail and Fashion Week experience, London is way ahead. After Topshop live streaming the Topshop Unique fashion show in their Oxford Circus flagship store and letting customers shop trends as they emerge via a cooperation with Twitter (see previous coverage here), now UK brand Hunter launched its digitallly innovative concept for London Fashion Week. […]
Making sure you pick the correct digital signage display is crucial to the success of any digital signage deployment. It is the face, so to speak, of the deployment. Content may be king in digital signage (though some would argue that context is), but either way, the king would have no clothes without the digital signage display that best fits the deployment. […]
The story has been circulating on Rumour Central UK for several days now, but it can be confirmed that Paul Flanigan is out as the Executive Director and figurehead of the Digital Screenmedia Association. He was formally there for 15 months or so, but Paul confirmed by email with me that he’s no longer with the DSA and looking for his next gig. That’s a shame. […]
oOh! Media has grown seven per cent revenue in 2014, its first public reporting after it was floated in November, but continues to signal a focus shift from print to digital. […]
The Out-of-Home Marketing Association (OMAC) has announced the call for submissions for the 2014 Best Consumer Packaged Goods Awards. Submissions are due by March 27, 2015 and all consumer packaged goods OOH advertising (English and French) that ran in Canada from January – December 2014 is eligible for entry. […]
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