MINI got involved in the April Fool’s Day spirit yesterday morning (April 1st) when they showcased the new MINI Coalition (coming May 2015) on Storm Digital’s Chiswick Towers and Cromwell Road site. Ha Ha…wonder how many people fell for it. […]
To showcase their new technology and format, Verifone Media have launched a self-branded campaign called ‘#HelloGEO’ on their DigitalTops. The two month campaign will run in 39 separate geo-zones across London’s Zones 1-3, and the creative will say ‘Hello’ to the specific area that the screens are running through. […]
To support hosting our Discover Media event at Advertising Week Europe, we ran an ad on the iconic Piccadilly Lights. […]
Photo: StoreSkin (Austria) More than 15 years in digital signage has, admittedly, left me a little jaded. What can excite a bunch of people barely gets a shrug out of me when I see it or read about it. Sometimes common sense tells you something won’t every really fly – like glasses-free 3D or most of the Stupid People Trick interactive Kinect installs out there. […]
Moving Tactics has recently launched Moving Tactics Retail Analytics, a division focused on the gathering of data from brick-and-mortar retail environments to increase footfall and basket size for retailers. […]
A successful digital signage deployment has a business plan that articulates the network's objective and describes exactly what you want it to do. […]
On a sunny — but chilly — April morning, the New York Mets welcomed the local media to Citi Field to unveil a number of new elements planned for this season, the crown jewel of which is the new high-resolution Daktronics video board in centerfield. […]
SYDNEY: Out-of-home (OOH) advertising revenues in Australia increased to a record AU$149.4m in the three months to March 2015, the latest industry data has shown. As measured by the Outdoor Media Association (OMA), a trade body that represents an estimated 90% of OOH practitioners in the country, net revenue grew 22.4% from $122m during the same period last year. […]
The Outdoor Media Centre (OMC), the marketing body for the out-of-home media sector, has today announced the arrival of its new council members, Ocean Outdoor and Outdoor plus, who will join existing members Primesight, Clear Channel and Exterion Media. […]
As OOH becomes popular, it wants to do more with the medium. It wants to increase its reach. It wants to move away from the staid print to digital, which can also be interactive. […]
DE-AT-CH region on stable positive level in the first quarter 2015 Since the last survey the business climate in the German digital signage market has increased slightly. The DBCI develops in line with other business climate indices like the ifo or ZEW. ZEW President Professor Clemens Fuest states: “Economic sentiment in Germany remains at a high level. […]
To revive an old standard recurring feature here on Digital Signage Today, we're going straight to the horse's mouth — or mouths, as it were. We're going to get industry leaders to comment on one question that's particularly newsworthy or buzzworthy facing the digital signage industry, and we're starting it off this month with a look at 4K. […]
How can a digital signage operator safeguard against security breaches and equipment tampering? […]
Many of us recently returned from the Digital Signage Expo in Las Vegas. As always it was a great show that presented endless opportunities to rub shoulders with friends and colleagues in the digital signage industry. Each year I leave DSE with a renewed enthusiasm about where our industry is headed, and with some great insights about the technical innovations catalyzing that growth. […]
Digital signs are helping to drive growth in advertising revenues going to the out-of-home sector despite the industry being unable to measure their likely impact. […]